This study is no the appraisal of the factors that influence
consumers choice for cigarette brands in Enugu metropolis The research
instrument which will be used for data collection are mainly questionnaire,
structured and unstructured interview.
The needed data will be collected from the respondents. The data collected in
five (5) districts will be tabulated into frequencies and percentages,
chinsquance statistics will also be used to analysis and test various
However, the conclusion of the study will be that if will help firms to
determine the things required of them so as, to complete favorably in the
The write-up is divided into three chapter the first character, introduced the
general background of the study, the problems, importance, and definition of
Chapter two, discussed on the literature review, the origin, school of thought,
and different method of studies the problems.
Finally chapter, three is the conclusion where data presentation, Analysis
Recommendation and Reference
GENERAL BACKGROUND OF THE STUDY TO THE SUBJECT MATTER
PROBLEM (S) OF STUDY
PROBLEM (S) THAT THE STUDY WILL BE CONCERNED WITH
THE IMPORTANCE OF STUDY THE AREA
DEFINITION OF IMPORTANT TERMS.
(CHAPTER) REFERENCE (USING APA METHOD)
2.1 THE ORIGIN OF THE SUBJECT AREA.
2.2 THE SCHOOL OF THOUGHT WITHIN THE SUBJECT AREA
2.3 THE SCHOOL OF THOUGHT RELEVANT TO THE PROBLEM OF STUDY
2.4 DIFFERENT METHODS OF STUDYING THE PROBLEM
ANALYSIS OF THE DATA
1.1 GENERAL BACKGROUND OF THE STUDY
Cigarette come into this country in the year 1912 through U.A.C.
stores which was a member of Bristish American tobacco company (BAC) although
cigarette had been in existence in Nigeria but, it is of crude types such as
cut tobacco and ground tobacco including snuff etc.
Consequently, in 1937, A full scale factory was established by British American
tobacco in Ibadon and was modernized in 1948. But in 1951, Nigeria
tobacco company (MTA or BxT LTD) was incorporated to succeed British American Tobacco.
On 31st January 1990, the
Nigeria tobacco company tobacco company PLC during . Her 40th Annual general meeting held in
Logos it became a public company in 1960 extending store ownership to Nigeria.
Presently, in Nigeria not less than twenty brands are in existence. The brands
are categorized into two ways in (NTC) it is called transit brands and domestic
brands. Just the same as saying imported and domestic brands.
1.2 PROBLEM (S) OF STUDY
The statement of problems in this research work is as follows:
1. To determine what brands of cigarette is chosen
in Enugu metropolis
2. What factors determine the choice of brand of
cigarette in Enugu metropolis
3. Cigarette organization are also confronted with
the desk of determining; if foreign brands of cigarette are preferred compared
to locally manufactured brand.
1.3 PROBLEM (S) THAT THE STUDY WILL BE CONCERNED WITH
This covers the whole appraisal of the factors that
influence consumer choice for cigarette brand within Enugu metropolis with
particular reference to any of this brand of cigarette St. Moritz,Benson and
Aledges, sweet method maris, life, consulate, heritage, malboro, delta , high
society, link, green spot, three rings land B Gold leaf etc.
1.4 THE IMPORTANCE OF STUDY THE AREA
This study is important that it will enable the manager of the
various cigarette firms to identify the factors that include the consumers to
accept their products.
Consequently, the consumer will benefit from improved qualify of
there cigarette through the satisfaction of their needs and wants
Again, through the identification of these variables and when they
are well blended, it will give rise to the growth of there firms.
Furthermore, this research will assist the entire country because
when industries, improve the qualities of their product. It will call for
exportation thereby generating foreign exchanged which will help in reining the
However, the country will also recognized as one of these national
in African continent that manufacture of produces high quality brands of
cigarette that compete favourably with foreign cigarette in the market.
1.5 DEFINITION OF IMPORTANT TERMS
The term “price” has many other synonyms such as tuition,
interest, rent, fees wages etc. Depending on the nature of transaction (Kotter
1998) All these stand for what a consumer pays for a product or services. Kent
.B Monroc, (1990) define pricing as the amount of money we must sacrifice to
acquire smoothing which we desire .
American management Association (AMA) define advertising as any form of
non-personal presentation and promotion of ideas, goods and services by an
branding is the use of a name term, symbol of design or a combination of
these to identify a product. If also
included the use of brand name, brand mark and practically all other name of
1.6 CHAPTER REFERENCE (USING APA METHOD)
TERMS AND CONDITIONS APPLY
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