AN APPRAISAL OF THE FACTORS THAT INFLUENCE CONSUMER CHOICE FOR CIGARETTE BRANDS IN ENUGU METROPOLIS

ABSTRACT

This study is no the appraisal of the factors that influence consumers choice for cigarette brands in Enugu metropolis The research instrument which will be used for data collection are mainly questionnaire, structured and unstructured interview.

            The needed data will be collected from the respondents. The data collected in five (5) districts will be tabulated into  frequencies and percentages, chinsquance statistics will also be used to analysis and test various hypothesis.

            However, the conclusion of the study will be that if will help firms to determine the things required of them so as, to complete favorably in the industry.

            The write-up is divided into three chapter the first character, introduced the general background of the study, the problems, importance, and definition of the terms.

            Chapter two, discussed on the literature review, the origin, school of thought, and different method of studies the problems.

            Finally chapter, three is the conclusion where data presentation, Analysis Recommendation and Reference

TABLE OF CONTENT

CHAPTER ONE

1.    INTRODUCTION

GENERAL BACKGROUND OF THE STUDY TO THE SUBJECT MATTER

PROBLEM (S) OF STUDY

PROBLEM (S) THAT THE STUDY WILL BE CONCERNED WITH

THE IMPORTANCE OF STUDY THE AREA

DEFINITION OF IMPORTANT TERMS.

(CHAPTER) REFERENCE (USING APA METHOD)

CHAPTER TWO

2.LITERATURE REVIEW

2.1 THE ORIGIN OF THE SUBJECT AREA.

2.2 THE SCHOOL OF THOUGHT WITHIN THE SUBJECT AREA

2.3 THE SCHOOL OF THOUGHT RELEVANT TO THE PROBLEM OF STUDY

2.4 DIFFERENT METHODS OF STUDYING THE PROBLEM

2.5 SUMMARY

2.6 REFERENCES

CHAPTER THREE

3.    CONCLUSION

DATA PRESENTATION

ANALYSIS OF THE DATA

RECOMMENDATION

CONCLUSIONS

REFERENCES 

CHAPTER ONE

INTRODUCTION

1.1 GENERAL BACKGROUND OF THE STUDY

Cigarette come into this country in the year 1912 through U.A.C. stores which was a member of Bristish American tobacco company (BAC) although cigarette had been in existence in Nigeria but, it is of crude types such as cut tobacco and ground tobacco including snuff etc.  

            Consequently, in 1937, A full scale factory was established by British American tobacco in Ibadon and was modernized in 1948. But in  1951, Nigeria tobacco company (MTA or BxT LTD) was incorporated to succeed British American Tobacco. On 31^st January 1990, the Nigeria tobacco company tobacco company PLC during . Her 40^th Annual general meeting held in Logos it became a public company in 1960 extending store ownership to Nigeria.

            Presently, in Nigeria not less than twenty brands are in existence. The brands are categorized into two ways in (NTC) it is called transit brands and domestic brands. Just the same as saying imported and domestic brands.

1.2 PROBLEM (S) OF STUDY

The statement of problems in this research work is as follows:

1.      To determine what brands of cigarette is chosen in Enugu   metropolis

2.      What factors determine the choice of brand of cigarette in Enugu metropolis

3.      Cigarette organization are also confronted with the desk of determining; if foreign brands of cigarette are preferred compared to locally manufactured brand.

1.3 PROBLEM (S) THAT THE STUDY WILL BE CONCERNED WITH

This  covers the whole appraisal of the factors that influence consumer choice for cigarette brand within Enugu metropolis with particular reference to any of this brand of cigarette St. Moritz,Benson and Aledges, sweet method maris, life, consulate, heritage, malboro, delta , high society, link, green spot, three rings land B Gold leaf etc.

1.4 THE IMPORTANCE OF STUDY THE AREA

This study is important that it will enable the manager of the various cigarette firms to identify the factors that include the consumers to accept their products.

Consequently, the consumer will benefit from improved qualify of there cigarette through the satisfaction of their needs and wants

Again, through the identification of these variables and when they are well blended, it will give rise to the growth of there firms.

Furthermore, this research will assist the entire country because when industries, improve the qualities of their product. It will call for exportation thereby generating foreign exchanged which will help in reining the country economy.

However, the country will also recognized as one of these national in African continent that manufacture of produces high quality brands of cigarette that compete favourably with foreign cigarette in the market.

1.5 DEFINITION OF IMPORTANT TERMS

PRICE:                                        The term “price” has many other synonyms such    as tuition, interest, rent, fees wages etc. Depending on the nature of transaction (Kotter 1998) All these stand for what a consumer pays for a product or services. Kent .B Monroc, (1990) define pricing as the amount of money we must sacrifice to acquire smoothing which we desire .

ADVERTISING:                         The American management Association (AMA) define advertising as any form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.

BRAND:                                      branding is the use of a name  term, symbol of design or a combination of these to identify       a product. If also included the use of brand name, brand mark and practically all other name of product identification     

1.6 CHAPTER REFERENCE (USING APA METHOD)