2.4 Marketing variable to consider in marketing
2.5 Product management as it concerns
2.6 Sachet water production at marketing
2.7 The impact of technology in pure water sachet
production and packaging
2.8 Importance of sachet water marketing in Enugu
3.1 Research methodology
3.2 Area of study
3.3 Population of study
3.4 Method of data collection
3.5 Method of data analysis
3.6 Sample design
3.7 Sources of data
PRESENTATION AND ANALYSIS OF DATA
SUMMARY OF FINDINGS
BACKGROUND OF THE STUDY
Man is a creature of God that need to survive. There are
many ways man can survive but primary man needs of man (Physiological needs
accounting to Enugu Maslow). Water has classifications and among these
classifications you can find water in protein.
Water is a unique solution, it makes up to 80 percent of the
cell’s composition, it has a unique behaviour towards it’s environment that is
why it is the best way to quench thirst.
When people are away from home due to business on any outdoor
activities and are thirsty, they will want to quench their thirst.
There are two ways they can quench this thirst, this can be from
taking soft drinks such as coke, spirit fanta etc.
Another way is through taking of water, it mentioned above
water is very much distinct from the other way of quenching taste for water
because it’s chemical composition makes it to be so. Again sachet water
which is a miraculous legumes are the best source of proteins for all human
Including the growing children and babies water is processed into
so many products and one of the product is sachet water (Ogundipe, M.A 1996),
nowadays people look for thing that are cheaper than can supplement those one
that are costly due to hard times.
Water was found to be a good supplement of the water and can be
bought at a cheaper price.
Further more, when people need these (water). They do not go
to other people’s name to get it because they do not know now hygiene it is
rather they go to shops or stores where the water is packaged well.
Sacheting may be defined as the over all stages in product – panning involving
designing and producing the container or wrapper for a product (Hiess,
1980). There are two major reason for secheting water. Firstly, the
water product is protected.
Secondly the water has to be packed to the convenience of the
consumer. The protected functions of sacheting are by far, the most
important the type of sacheting used depends on several factors the aspect such
as the types of water. That is to protect and the method by which the
water is processed. For instance, fresh are packed in frame. Like
container the reason of which is to minimize breakage.
(Ifts Expert Panel on water safety and nutrition 1990) prior to
historic ages, man used leaves for wrapping purposes. It is the first
possible sacheting material water animal skin, a hallow shell etc was used
until renaissance period that is when paper and the art of printing was invented.
Now we are in the era of advanced technology and our sacheting activities was
improved mightily. I can now use cellophane bags to sachet water and
plastic container for sacheting water. In Enugu metropolis water
sacheting hygiene enough and effective for human consumption.
Effective and hygienic sacheting and production of water is
necessary for the achievement of human health and growth.
Anything short of this will lead to disaster that is disease
spread out or might even lead to death the quest for profit maximization has
pushed a lot of people into producing, sacheting and marketing of water so as
to achieve such aim.
The statement of problem therefore is that people sachet their
product unhygienic that is some sachet it in polythene bags and dirty plastic
for water. This is not good for health because it will lead to disease
spread out or contamination.
Atimes the water they sachet is gotten from dirty streams which
are contaminated and which is unhygienic for the health.
Again the problem of filling the contents (water) into bottles is
considered because when you check the weight for the bottles and cost of carrying
them around you find out that it is costly the water itself. Therefore to
achieve a good hygienic and efficient health environment one must have to
perfront the problem by identifying.
i. The problems which are involved in water sacheting
ii. How to center this problems
iii. How to achieve a good health environment for
both producers as well as consumers.
1.3 OBJECTIVE OF THE STUDY;
The objective of this study is to measure out the roll of the evaluation
of the marketing sachet water in Enugu metropolis, the sacheting water the role
of impacts are enumerath thus:
To show that water sachet in cellophane bags and water in plastic
container are prevented from spoilage by micro – organisms this can be done
through proper treated of the products.
To show that the material used in sacheting help to minimize
losses in sales and also from pest consumption of the water material.
To investigate the extent of prevention using water cellophane
bags and plastic container against chemical contamination.
To investigate the shelf stability of water sacheted in cellophane
bag and plastic container respectively in Enugu metropolis.
To examine the extent sacheting material creates desire for the
To examine the extent the overall design and labeling help the
consumer to identify their brand product.
To examine the extent sacheting material serves as an effective
marketing tool for repetitive purchases.
To examine the extent the colour of sacheting material appeals.
1.4 SIGNIFICANT OF THE STUDY:
The success of failure in any sacheting station depends partly on
the producers, producing the product. Hence the need for the study is
that the method of sacheting is a critical factor in the success of any
sacheting activity whatever help the marketer or producer in achieving maximum
success in the sales of such product is considered significantly.
Furthermore, when an effective sales of these product (water) is
achieved, the problem facing the sales of this sacheted water is solved.
They can be help to fasten a high sales of these products which will leads to
1.5 SCOPE OF THE STUDY:
This study concentrates on the role of water the method of
sacheting water is cellophane bags and water production and also the use of
these products that is water to improve sales and to maximize profit.
DEFINITION OF TERMS
1.6 PHYSIOLOGICAL NEEDS – This
means the basic need of man
such as shelter, water, clowing
This means something that can
replace another thing.
Cellophane bags -
This are polyethylene material
used in sacheting water.
This means overall stages in
product planning involved designing and producing the container or
wrapper for a product.
This mean the period that paper
and the art of printing was invented
This means the need for
This means product that are
produced without mistaking it or changing it.
1) The quantity of pure water sold by charts sachet
water is better than any other in Enugu
2) Most customers prefer charts sachet water to
TERMS AND CONDITIONS APPLY
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