2.3 SCHOOL OF THOUGHT RELEVANT TO THE PROBLEMOF STUDY
2.4 DIFFERENT METHOD OF STUDYING THE PROBLEM
3.1 DATA PRESENTATION
3.2 ANALYSIS OF THE DATA
1.1 THE GENERAL
BACKGROUND OF THE STUDY:
Market Trading Association comes into being in Nigeria between the
late 1960s and 70s during this period the country had what is called “Organized
Trading or Selling”. The purpose for the formation of these trading
organizations was to ensure a fair and equitable dealing between members and
customer. To support and help members during time of crises.
To get amenities from the government and to check arbitrary
increase in price, and sale of poor quality fake product.
However, the Ogbete Main Market Traders Association (OMMTA) was
formed and registered in 1974. The head office or secretariat is located
at block P1 Ogbete Main Market Enugu.
The component of OMMTA includes: The Old Motor Park, the
Rail-Line, the public toilet between Mgbemena Street and commodity section.
In other hands, the Association -OMMTA has smaller association
that function as a unit. And this smaller association is divided into four
major commodity zone, which derive its name from the type of commodity deal on.
The membership is open to all commodity zone, any member is free to belong to
the association. Membership can be refused based on rules.
Furthermore, the office or position available in this
association includes: the president, the Vice President, Secretary, and
assistant, financial secretary, assistant financial secretary, P.R.O., Provost,
circular bearer, Patrons, Legal adviser etc.
Currently, the president of the Association- OMMTA is chief
O.C. Peters Okorye.
THE AIMS AND OBJECTIVE OF THE ASSOCIATION
To engender and foster the spirit f love, oneness and
brotherliness among members.
To encourage and promote the interest and well-being of the members
To promote generally the moral, social, commercial and educational
well-being of the members,
To mediate between traders and the government on issue effecting
To collect and disseminate information on commercial and
industrial matters among member and to promote legislation in the interest of
On the contrary, any member who vayoilet any of these rules and
regulation could receive any of the following punishment, payment information
fines, loss of memberships, prosecution, legal action etc.
The rules includes; sell of take and adulterated goods and
service, stealing, fraud, embezzlement fighting, subversive activities,
cheating of member or customers, etc.
On a daily bases, careers are required as business people as
required by law. So much of this is necessary, the result of ignorance
and certain altitude toward the law.
Unethical behaviour has been condemned many people who see it as
little more than swindles and thieves. Even today, many trade press customers,
government and the general public critics this subject.
Ethical practices requires great resources:
Human, material, financial but on the long run, its result
out weight this cost. The customer relation is one of the major problem of
study in this subject. In recent times, there has been an increased interest in
ethical issue in the country. Especially as it concerns market trading
association or unions market trading association have been accused of conniving
within theme to increase prices of goods and services arbitrarily, even when
the increase may not be necessary. Apart from arbitrary increase prices, they
also collude within them to fix prices without any bases which each member must
charge for his goods or services and this may not be in the interest and well
being of the customers.
Market trading association have also been accused of creating artificial
scarcity of goods and services, when in actual fact, this may not be the case.
They create artificial scarcity either by a outright hoarding of goods and
services or by determining which commodity zone should sell on a
particular deny and the quantity to be sold each day.
International cheating of customers, embezzlement and fraud are no
longer under check by market trading association. People who are involved in
fraud, especially the advance fee fraud popularly known as “419” are given
recognition these days.
There has been also noticeable increase in the sale of take and
adulterated goods and services, most especially, drugs and food products.
Fighting and stealing within our market plaintiffs ales are no new things.
All these have not been adequately addressed to by market trading
associations, and have accumulated to the point where any one can hardly be
trusted. And this is not good for the business people and trading association
With all these problems arising in the recent time, the importance
of code of ethics and its adherence by trading association can not be over
ON BUSINESS ETHICS
Since the early 1950s, the most popular orientation or philosophy
that has pervaded thought and motivated decisions and actions among business
people is the marketing concept. This managerial focus is of the vie w that the
major task of business is the identification of consumers’ needs and want and
the development of product that will help to satisfy the needs effectively and
efficiently simply put, according to this concept, the satisfaction of the
consumer is the overindulge goal of business. This put the consumer in the
position as king in marketing activities the marketing concept led to the
adoption of the concept of sales morality in sales management.
Sales morality focuses on the consumers’ interest rather than
those of the salesmen and organization. A sale that does not benefit the
customer will end up being a “one time” business be cause a customer which was
once deceived will be more careful next time the salesmen is around.
The inadequacies of the marketing concept of the marketing concept
point to the need f or business people to broaden their views. The satisfaction
of the consumer and encompasses the social costs and post consumption effects
In order words, market has to be true and satisfy consumers in a
holistic manner as well as ensuring the welfare of the society. Where
market/business fails to protect their consumers, the results are consumerism.
This means that consumer will do anything to protect themselves against
injustice of business people. Government can also do the same by means of
formulating policy, law or decree to regulate the activities of the
OF THE STUDY AREA
The importance and benefits of business ethics can never be down
played the consumers would be among the first group that would gain from the
benefit of this research. For the consumers, the rampant cases of health
hazard/problems would be drastically reduced, which most of the time are as a
result of intake of take and adulterated, expired products. The arbitrary
increase in price of goods and services and artificial scarcity of goods and
services due to hoarding, will no longer be experienced by consumers
there would be mutual trust between the individual traders and customer and
reeducation in general dissatisfaction.
On its part, market trading association will benefit immensely
from the investigation, as there would be less government interventions with
policies, edicts, and law which may not be in their interests.
The ordinary trader in the market place would also gain from the
study. There would be repeat purchase for the trader’s goods and service,
customer loyalty, which will lead to increase in sales, profit and growth, and
most importantly attainment of ultimate objectives.
The government and the general public would not be left out from
the benefit of the project consumerism; the peaceful or violent demonstration
by consumers would no longer be noticed. The atmosphere would generally
peaceful, the environment clean, and there would be a substantial growth in the
nation’s economy which is the over-riding goal of any government.
Business consists of all legal actives aimed at providing goods
and services for human satisfaction at a profit. It is all the legitimate
transaction between people in ether to benefit one another.
Ethics is the moral or standard of behaviour. It is the right or
wrong action of individual or Organizations.
Market is the set of actual or potential buyers of a product.
Market is also a place where buyers and sellers of product gather to exchange
their tittered values.
Organization is an entity which stands for a group of people
working in a concerted or co-ordinated effort in order to attain objectives.
TERMS AND CONDITIONS APPLY
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