I embanked upon this study because of the increasing need to protect the
interest of all consumers in Nigeria with the specific focus on the role of
National Agency for Food and Drugs Administration and Control and the
Advertising Practitioners Council of Nigeria.
If these two
bodies carryout their duties diligently and effectively, the rights of
consumers should be highly protected by reducing unethical behaviours.
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objective of the Study
1.4 Significance of the Study
1.5 Scope of the Study
1.6 Definition of the Important Terms
CHAPTER TWO: LITERATURE
2.1 The Origin of the Subject Area
2.2 The Role of Government Unconsumer Protection
2.3 The Social Responsibility of Business for
2.4 Different Methods of Studying the Problem
3.1 Data Presentation
3.2 Analysis of the Data
BACKGROUND OF THE STUDY
Business exists primarily to earn profit. In order to achieve this
goal; it will seek to serve some identifiable needs of some definable
consumer. Without consumers there would not be business because
effective demand is desire back by ability to pay. Consumers are
therefore an important societal group towards whom business must believe
While consumers are important to business they are not organised to countervail
against business practices that are harmful or exploitative of
them. In relation to business consumers stand like labour in
relation to management. Traditionally, the business are free to
make and market any product and or service provided that is not dangerous and
also to design advertising communication for its products and services.
They are also allowed to price them in ways that enable them to maximize
In 1962, the president of the United States of America (U.S.A), John F. Kennedy
(Late) listed consumers right to include.
i) The right to choice from a range of brand of
products and services.
ii) The right to be informed of important fact about
a product or services, such as quality, health hazards and durability.
iii) The right to be heard by business and government
to make complaints or suggestion and to ask question.
iv) The right to be safe when using products and
In the United States there arose the consumer movement in reaction
to abuses by business, in the 1960’s consumers were dissatisfied with defective
or unsafe products fraudulent claims and careless repair.
This resulted in the consumer product safety commission in 1972 (U.S) such
concerns were felt in Nigeria and have let the government regulation of
business to protect consumer. In the 1970’s government set up such
bodies as the productivity, prices and incomes board and the part-health
office. Today there are more such bodies among the National Agency for
Food and Drug Administration and Control (NAFDAC), Federal Road Safety
Commission, Public Complaint Commission etc.
The private sector also has watchdog bodies such as the
Advertising Practitioner’s Council of Nigeria (APCON), the Nigeria Medical and
Dental Council, the Nigerian Bar Association and so on.
STATEMENT OF THE PROBLEM
it is proper to have watchdog bodies, it is the relationship between these
bodies and business that ensure the production of consumers. Two
important consumer rights are the right to safe products and services to be
what they are represented to be by the business which is selling it.
NAFDAC certified food and drugs as fit for human consumption, while APCON
ensures that advertisements are not deceptive or unethical. The
problem of the study is to establish the process by which these two bodies
fulfill their mission and how consumers get assurances.
OBJECTIVE OF STUDY
start with NAFDAC, the primary goal of NAFDAC is to promote and guarantee the
health and well being of Nigerians through the effective implementation of
various law regulating and controlling the manufacture, Advertisement,
distribution, sale, use of food, drugs, cosmetic, while Advertising Practitioners
Council of Nigeria (APCON) serve as a guidance to advertisement which should
contain nothing which is breach of Nigeria and international copyright laws or
omit anything which the law require. Also advertisement must not
use visual illustrations that offered public taste and
decency. In particular no obscene exposure will be allowed in
Again, the right of individual to privacy must be respected, and proper
contractual agreements must be entered into by agencies, advertisers and model
pictures and property of individuals should contain noting which is a beach of
Nigeria and international copyright laws or omit anything which the law
require. Also advertisement must not use visual illustration that
offends public taste and decency. In particular no obscene exposure will be
allowed in any advertisement.
Again, the right of individual to privacy must be respected, and proper
contractual agreements must be entered into by agencies, advertisers and
model. Pictures and property of individuals should not be used
arbitrarily without the prior consent of the rightful owner.
Advertisements must not courage the popularization of negative myths and
superstitions beliefs even when there are based on aspects of culture,
philosophy and worldview.
SIGNIFICANCE OF THE STUDY
On the one hand, APCON Functions thus,
· To determine who are advertising practitioners
· To regulate and control the practice of
advertising in all its aspects and ramification,
· To conduct examinations in the profession.
· To set the standards of knowledge required of
· By compiling and maintaining a register of
In pursuant of the above, the council has approved this code for
the control of advertising in its entire ramification. As
stipulated in the enabling decree, nobody can practice adverting for profit in
any form in Nigeria without first being registered with APCON; any
contravention of this provision is punishable under the law.
On the other hand NAFDAC
· Pronounces on the quality and safety of food,
drugs, cosmetic, medical devices, bottle water and chemical after appropriate
· Undertakes inspection of imported food, drugs,
cosmetics, medical devices, bottled water and chemicals at the port of entry as
well as the premises where these products are manufactures locally.
· Controls the exportation of regulated products
by issuing combined certificate of goods manufacturing practice free sale.
· Covants authorization to import and export
Narcotic drugs, psychotropic substances chemicals as well as other controlled
· Undertakes measures to ensure that the use of
Narcotic drugs and psychotropic substances are limited to medical and
· Regulates and controls the importation and
exportation, manufacture, advertisement, distribution, sales and use of food,
drugs, cosmetics, medical devices, bottle water and chemicals.
· Also approves and monitors the advertisement of
drugs, food, cosmetics, medical devices, bottle contents, standard
specification and guidelines for production, importation, exportation, sales
and distribution of all regulated product.
SCOPE OF THE STUDY
enforce reputation effectively
· To ensure that only good quality, safe and duly
registered regulated products are in circulation in the country.
· To educate manufactures of food, drugs,
cosmetics, bottle water and other related industries.
· To educate consumers and the general public to
ensure its role is appreciated.
While Advertising practitioners council of Nigeria (APCON) ensures
that all advertising must be legal, decent, honest, truthful and should be
respectful of Nigeria’s culture they should be prepared with high sense of
social responsibility and should not show disregard for interest of consumers
and wider Nigeria society. Conform to the principal of air
competition generally accepted in business and fair comment expected in human
communication lastly enhances public confidence in advertising.
DEFINITION OF TERMS
NAFDAC: National Agency
for Food and Drugs Administration and Control
DEFECTIVE: faculty, for instance dishing our drugs which are for
FRAUDULENT: Dishonest, a
person pretending to be something he is not or a thing that is not what you
demand, a statement/assertion without any proof.
Practitioners Council of Nigeria.
Is a form of communication through media about producers,
services or ideals paid for and identified sponsor.
ADVERTISING AS A PROFESSION:
Is a body of experts involved in the art of planning, creating and
placing advertisement in media.
ADVERTISING PRACTITIONER: Is one who is skilled in planning,
creating and placing advertisement in the media.
ADVERTISMENT: An advertisement is a
communication in the media paid for by an identifiable sponsor and directed at
a target audience with the aim of importing information about a products
services, ideal or opinion.
TERMS AND CONDITIONS APPLY
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