PREFACE
This research has been designed to help and sundry who will be privilege to go
through it and understand the essence of goodwill management especially in
manufacturing of industries.
The researcher took a case of Phinomar Feeds Nig. Ltd. This helps the
researcher understand the nature of their own process of building and
manufacturing goodwill.
The book is divided into five main chapter the first chapter explains the
meaning and scope of goodwill management, its problem and also the formulation
of hypothesis.
The seemed chapter accounted for the literature review showing the meaning and
history of goodwill management, its impact in Nigeria Economy and manufacturing
Industry and Goodwill management in Phinomar feeds Nig. Ltd. Also its validity
and reliability.
ABSTRACT
The study of Goodwill Management came to light the need for effective
management for increased productivity causes. The study provides information to
in businessmen who are interested in setting up manufacturing industries, but
have little or no knowledge of the importance of the establishment of Goodwill
Management which can be achieved through establish reputation customer
acceptance introduction of a unique service, a state management.
The resources become interested in the study after considering the pitiful
situation in our country today the problem of inflation, graduate unemployment,
and retrenchment, out in salaries, economy recession to mention but a few.
Most of our fresh graduates who are victims of unemployment and retrenchment
will have the opportunity of setting in manufacturing industries, which they
could have done, if not far lack of adequate knowledge. The manufacturing
industries and needs less capital than that of other undertakings, and so the
necessary information required to enable that differentiate between the cost
involved in setting up manufacturing industries and that of the understandings.
This will encourage them to become self employed by way of setting up
manufacturing
industries.
TABLE OF CONTENTS
CHAPTER ONE
1.0
Introduction
1.1
Background of
Study
1.2
Statement of
Problem
1.3
Purpose of
Study
1.4
Research
Question
1.5
Statement of
Hypothesis
1.6
Significant of the
Study
1.7
Scope of the
Study
References
CHAPTER TWO
2.0
Literature
Review
2.1
Meaning and History of Goodwill
Management
2.2
Impact of Goodwill Management in
Nigeria
2.3
Management of Goodwill at Phinomar Feeds Nig.
Ltd
References
CHAPTER
THREE
3.1
Research
Design
3.2
Area of the
Study
3.3
Population of the
Study
3.4
Sample and Sampling
Technique/Procedure
3.5
Instrument for Data
Collection.
3.6
Validation/Reliability of the
Instrument
3.7
Method of Data Collection Data
Analysis
References
CHAPTER FOUR
Data Analysis and
Presentation
4.1
Testing of
hypothesis
4.2
Summary of
result
CHAPTER FIVE
5.0
Summary of Findings, Recommendation and Conclusions
5.1
Summary of
Findings
5.2
Recommendation
5.3
Conclusions and Suggestions for further Research
Bibliography
Appendixes
Questionnaire
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The concept of Goodwill should be critically studied and analyzed to present a
proper appreciation of the study as used by most business managers who want to
set up productive industries. For the purpose of this study it shall take
on Goodwill in an existing productive industries (PHINOMAR FEEDS NIGERIA LTD).
Goodwill look to the future and prepare for it. One important way is to
develop the firm to that they can cope with new demands, new problems and new
challenges. Indeed, there must be a development programme for the
Goodwill in order to challenge in barriers that might block the movements of
the organization with their full potentialities.
Before, the view prevailed that through practical experience alone people
would rise to managerial position. During the war need for development
programme at this first line supervisory level becomes evident and concentrated
effort were made to satisfy was conducted for this need but no systematic
development programme in management theory. They simply were assigned to
responsible with little or not formal development programme in management
theory i.e the middle and upper level of production.
However, during the 1950’s firms become aware that Goodwill indeed required
special knowledge and skills that can thoughts strongly enough although the
need was recognized many years age the outlook for the future is not
encouraging.
According to John Miner, the United State fall a shortage of Goodwill
management talent that could threaten the growth and effectiveness of
management enterprises. This has created a need for Goodwill development
more urgent than that of the past.
It is a known fact that in the world today, modern information system is a
necessity. It is only through development programme that Goodwill hope to
bridge the gap existing in the modern business organization.
Hence, it is said that theory thing in life simultaneous changing which bring
about ideas, innovations and new managerial skills. The only way to cope with
the changes especially in management is through development programme for the
Goodwill, it is continues process and if you cannot develop do not blame
them. Competent Goodwill manager would not remain competent
forever. Their skill can deteriorate, technology may more than obsolete,
the organization may move new areas, changing the types of jobs that exist and
the skills necessary to do them this reality has not be overlooked by
management. Of course Goodwill themselves can benefits from skills development
efforts.
1.2 STATEMENT OF
PROBLEM
As stated earlier, the manipulation is on
evaluation of Goodwill development in modern business organization. The
researcher should want to know the problem of Goodwill deficiency in modern
business world.
(i)
Some directives of business sector at times carry all sorts of protestations to
back their demand in dismissing their workers.
(ii)
Often these actions degenerated into full scale demonstration leading to loss
in man hours and this invariably means loss in productivity.
(iii)
The issue of Goodwill development programme is therefore very important in
modern business organization, although the important of development programme
is neglected by some business sectors directions and policy formulation of some
organization. So the researcher wants to find out the actual problems and
proffer a solution.
1.3 PURPOSE OF STUDY
It is the purpose of the study to examine
Goodwill development in modern business organization with a view to
ascertaining how they influence Goodwill to perform efficiently for increased
performance.
The following are the main objective of the study;
(i)
To make a critical examination and evaluation of the Goodwill development
programme in PHINOMAR FEEDS LTD.
(ii)
To evaluate their appropriateness with a view to ascertain. To exist a
position, corrections between Goodwill management and internalized performance.
(iii)
To examine the appropriateness of the management programme for the effect
utilization of the available human resources in achieving their set objectives.
(iv)
To investigate into the Goodwill management scheme in PHINOMAR FEED LTD so as
to find whether problem exist in their programmes and ways of resolving such
problems.
1.4
RESEARCH QUESTIONS
The following research question are put
together;
(i)
Does PHINOMAR FEEDS NIG. LTD run any production and how effective is it
increasing productivity?
(ii)
If any is the programme run internally and externally?
(iii)
Are mangers running the programme being achieving enhancing the efficiency of
the Goodwill?
(iv)
What importance does PHINOMAR FEED LTD place on Goodwill development?
1.5 STATEMENT OF HYPOTHESIS
As a result of the point discusses above,
the problem of this study is to evaluate the Goodwill management of PHINOMAR
FEED LTD in modern business organization like industrial related matters or
issue.
Ho:
Goodwill management programme in PHINOMAR FEED LTD
Hi:
Goodwill management programme can solves
operational problem in
modern business organization
like industrial related matters or issue.
Ho:
Goodwill management programme in PHINOMAR FEEDS LTD solves operational problem
in modern
business organization
like industrial related matters or issue.
Ho:
Management programme in PHINOMAR FEEDS LTD
improve Goodwill productivity.
Hi:
Management programme in PHINOMAR FEEDS LTD
cannot improve Goodwill productivity
Ho:
Management programme in PHINOMAR FEEDS LTD
cannot vary positively with Goodwill business success.
Hi:
Management Programme in PHINOMAR FEEDS LTD
varies positively with Goodwill business success.
Ho:
Management programme in PHINOMAR FEEDS LTD
cannot evaluate their productive development.
Hi:
Management programme in PHINOMAR FEEDS LTD
evaluates their productive development.
1.6 SIGNIFICANCE OF THE STUDY
The study is important because is well
evacuated how well management programme would lead to job performance.
Also, how successful development policies are prerequisite to high productivity
and job satisfaction.
In addition research work are not only to achieve personal satisfaction
but to advance knowledge by the provision of empirical facts for the good of
man.
This study, therefore will expose the various affecting the programme in modern
business organization. This study is concerned significance in
that, the information it will provide will be wonderful to managers, business
executives, shareholders, management, academics, the Nigerian Institute of
Management and the general public in respect to the poor achievement derived
from the and practical knowledge of management.
| Department | Business Administration and Management |
| Project ID Code | BAM0211 |
| Chapters | 5 Chapters |
| No of Pages | 55 pages |
| Reference | YES |
| Format | Microsoft Word |
| Price | ₦4000, $15 |
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| Contact Us On | +2347043069458 |