Communication in a business organization is as important as the organization
itself. It often follows communication is an instrument for achieving the
Communication helps to co-ordinate the activities in the various
section and department of an organization as well as between the organization
and the outside, to achieve corporate goals or objectives.
The research therefore intends in the x-ray the role or importance
which effective communication, as an essential management tool can play towards
the realization of organization goals.
The study also intends to reveal the problems that will arise if
communication is neglected, the process of communication, method of
communication and how to improve organizational communication.
General background to the subject
Problems associated with the subject
Problems that study will be concerned
The importance of studying the
Definition of important
(Chapter) Reference [Using Apa method
2.1 The origin of the subject
2.2 Schools of thought within the subject
2.3 The school of thought relevant to the problem of study.
2.4 Different methods of studying the
3.2 Analysis of the
1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER
Communication in a business organization is as important as the
Various studies of managements at all levels consistently reveal
that most of the manager’s spent most of their time in communication either
sending or receiving information.
Firstly, there is need to know what communications all about.
Some social scientists defined it as the act of sending and
It is a mutual exchange of thoughts, opinion or emotions that
requires presentation and reception resulting in common understanding among all
Communication is the expression of thoughts feelings, ideas,
observation etc. It is also the process of feeling a sense of feeling a
sense of belonging, to get what you want and give what you want and give
what you have and to maintain balanced awareness and perspective
activities in society, it makes possible for interpersonal understanding and
relationships, group association, and administration, transmission of culture,
domestic and international, trade, public relation advertisings. It is
absolutely essential activity in the life of every person, even the deaf
and dumb and the blind. Communication is the process of exchanging ideas of
messages and creating meanings between two or more people through any possible
Communication can only be said to have occurred when it reflects
in the mind of the decider the true image of the thoughts convey by the sender
and hence elicits the desired response.
Communication is the life wire of organization, without it
organization cannot function at all.
It is therefore absolutely necessary that one recognizes not
importance of communication but also the type of importance of communication
required for successful business activity in any business organization.
ASSOCIATED WITH THE SUBJECT MATTER
In discussing a topic like this, it is appropriate to cover a
range of problem that will arise, if communication is neglects.
But the importance of communication in an organization is to a
achieve high productivity in the organization. The importance cannot be over
emphasized. If management does not take proper steps to impose a frame
work for communication, in that organization the systems will develops faults,
which may be dysfunctional for the entire organization.
Besides, any organization that neglects the importance of
communication will face the following problems.
- Financial losses
- Poor management
- C onflicts and misunderstanding among workers,
managers and management.
- Planning and researching problem
- Low productivity.
THAT STUDY WILL BE CONCERNED WITH
Any time there is problem in any of communication process such as
the sender, the message, the medium, the receiver and feedback, clarity of
meaning and understanding, the organization is likely to face some problem.
This study will be concerned with the problem, which can impede
the process of communication, resulting in communication breakdown.
These problem include:
organization structure: When
several layers exist in an organization structure, this is a considerable
distance between workers and top management. Transmission of message along the
line may undergo the process of “ filtering” thereby altering the meaning.
ii. Lack of
facilities for effective communication: The importance of communication in an
organization pis to ahieve high productivity in the oranisation, which will
result in high profit making.
In Nigeria, many organizations does not recognize the need
for improving their communication facilitated or equipment to meet the
challenges of the society.
This actually reduces the productivity of the worker in the
organization; they refer causing more harm than good in the
Iii Lack of planning to communicate: Communication
needs proper planning especially in an organization in an organization.
Whenever a new directive is to be given, we should have sufficient reasons to
With this are able to carry your followers along. We have to
select the most appropriate channel of communication. The choice of a channel
is very crucial because you should have the background of your audience in
mind. Let us take the campaign against the spread of AIDS examine. It would be
inappropriate to use the written medium in relatively rural and illiterate
Iv Distortion in the communication process: In
Shannon and weaver’s model we will see the connection of noise which we
referred to as any form of interference, disruption or distortion in the
1.4 IMPORTANCE OF STUDYING THE AREA
Having obtained some of the communication problems likely to be
experienced in any organization, this research will be channeled towards
investigating this company “PAL BREWERIES” NIGERIA LIMITED OKO ANAMBRA STATE”.
So the importance of this study are as follows.
1. Stimulating the knowledge of the management of
the organization towards the proper process and importance of communication in
order to increase its productivity.
2. This study will help the management to know the
different type and process communication. To enable them select the one that
will easier for their workers.
3. This study will also inform the management the
consequences of wrong organizational structure.
4. This study will examine the extent to
which there is a balance between vertical and horizontal communication.
study will find out whether communication binds together all staff in an
1.5 DEFINITION OF IMPORTANT TERMS
The following communication terms are defined as communication. It
is sending and receiving information, such as feelings, ideas, observation,
the person with idea, message and intention to transfer to other person or
Feed back: It is
the decoder responds to encoder, showing that he/she received and understood
the information properly.
Horizontal Communication: IS
the crosswise same communication which flows between the people on the same
organizational level, who have on divas reporting relationship.
Jargos: It is
a special form of terminology used by an organization or particular group of
Message: It is
the subject matter, the stimulus, thoughts, and attitudes, ideas which the
encoder transmits to the decoder.
Noise: It is
the factors that always disturb the intended message in our communication
Oral communication: It
is a communication where words voice-out. It could be face to face or by
Vertical communication: It is
upward and downward flow of information. The communication flows between people
on different organizational level but have divas reporting relationship.
Written communication: It is
the translation oral messages to alphabetic symbols.
Written communication can be used in personal and business
letters, in issuing and answering queries, in reports, memos, and
circular, in essays and creative writing, in drawing up proposals as well as
designing questionnaires etc.
External communication: It is
communication between the organization and its customers.
TERMS AND CONDITIONS APPLY
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