In the past, 7up Bottling Company 9th Mile
Enugu separated sally to maximize profit in order to maximize the shareholders
wealth. This objective has been subject to criticisms by these who strongly
believed that, it create income and power inequality, determining working
environment notes in industrial unrest and increase in government restriction
to mention just a few of these social problems.
The study attempted to determine the relationship between social
responsibility and corporate profitability of 7up Bottling Company Data were
collected through the use of self-administered questionnaire and analyzed. The
result of the analysis showed the active involvement of participating
respondents in social responsibility. Hence, the study serves as an eye-opener
for organization that are yet to engaged in social responsibility.
1.0 Introduction of the
1.1 Statement of the study
1.2 Purpose of the study
1.3 Scope of the study
1.4 Research hypothesis
1.5 Significance of the study
1.6 Limitation of the study
1.7 Definition of terms
2.0 Literature review
2.1 Concept of social
2.2 Social responsibility an corporate
2.3 Managing social
2.4 Social responsibility model
2.5 Argument for and against social
2.6 Flow business feel about social responsibility
2.7 The social responsibility area
2.8 Social responsibility and profitability
2.9 Evaluating social responsibility
2.10 Historical views of social responsibility
2.11 Business ethics
3.0 Restatement of the
research questions and hypothesis
3.1 Research design
3.2 Characteristic of the study
3.3 Sample plan and design
3.4 Instrument for research study
3.5 Method of data collection
Presentation and analysis of data
4.2 Respondents characteristics and classification
4.3 Social responsibility of case study
4.4 Pattern of social responsibility of case study
4.5 Management practices and organizational
Summary, finding, conclusion and recommendation
5.4 Suggestions for further study
INTRODUCTION OF THE STUDY
Management literature in recent years has includes a considerable
amount of debate regarding the impact of social responsibility on corporate
profitability in Nigeria organizations. Socially responsible actions are not
undertaken to improve profit performance at the short-run but to meet some
social needs and aspirations. Business operates in environment where certain
factors such as cultural norms, social activities, political, economics and
natural factors, influences it. This factors has to be considered so as to be
The importance of the impact of social responsibility has been
viewed by some business organizations such as the restoring of Leki Beach in
Lagos by Chereon (Nig) Limited, the sponsoring of many sports activities by
some Nigerian organizations even in restructuring of housing properties are all
charged as been socially responsible to it host communities.
All the above mentioned organizations must have gone beyond the
objectives for which it was established. A lot of organizations have been
socially responsible to it host town for purpose of bringing development to
such communities. For instance, provision of good road, pipe borne water,
installation of electricity and other welfarism measures taken to boast the
morale of such communities within its operating environment.
Meanwhile, it is on this background that the research has been
tried to examine the extent that 7up Bottling Company, 9th mil
branch, Enugu. Has gone in responding to its social responsibilities, it has
been observed that the existence of some of this business organizations has
done some harm to the environment such as pollution. The government also
creates agencies such as the Federal Environmental Protection Agency (FEPA) by
decree 58 of 1988 to serve as a watchdog of the environmental standards in the
7up Bottling Company should not only maximize profit but should be
convened about the environments in which it exist, it should also consider the
responsibility to their customers, employees and the general public.
1.1 STATEMENT OF THE STUDY
Socially responsible has been a hot topic in almost every business
arena from corporate, board room to the classroom as to whether or not
organizations should be responsive it various aspect of been social
responsible. Despite the growing importance of social responsibility in
corporate governance, the following issues have not been fully addressed:
- How can social responsibility enhance corporate
- What are the benefits of being socially
responsible to corporate individuals
- Why is social responsibility considered as a
waste drain in business resources?
- Are Nigeria business organization socially
- Why should organization be socially responsible
to its immediate environment
1.2 PURPOSE OF THE STUDY
Given the age long controversy over the companies involvement in
corporate social responsibility and the unending debate on its environment,
economic, social and political implication. The main objective of this research
is to find out among other things.
- To find out whether or not in reality, a capital
investment in schools, maturity centers or control of gaseous emissions and
liquid effluent can be sufficiently, value – driven as to increase productivity.
- To determine why some organizations are socially
responsible than others in the same field of operation.
- To analyse various form of social responsibility
of organizations to the society.
- To determine whether or not social
responsibility increase corporate profitability.
- To make suggestions on how to improve corporate
1.3 SCOPE OF THE STUDY
The researcher has appropriately chosen 7up Bottling Company, 9th Mile branch, Enugu as the case
study of this particular topic. The researcher has decided to ask question from
some personnel staff of the human resources department.
1.4 RESEARCH HYPOTHESIS
Ho: Involvement in social
responsibility does not lead to higher profitability
Hi: Involvement in social
responsibility lead to higher profitability It variables are
The extent to which social responsibility is relevant to an
organization makes it a worthwhile takes to be studied. Several studies have
concluded that organization that engaged in social responsibility make
reasonable profit at the long run despite the huge expenditure on social
responsibility. Hence, the study will serve as an eye opener for organization
that are yet to engaged in it and the study will be of great significant to
organization operating in a dynamic and competitive environment.
The study is also expected to add to the store knowledge of
business organization theory and philosophy. Social action may help a business
to become aware of the charging market factors such as tastes, preferences and
fashion which can be useful for its marketing action.
1.6 DEFINITION OF TERMS
to chief Justice John Marshall (1819) of the US supreme court, define it as an
artificial being, invisible, intangible and existing only in contemplation of
law. But for the purpose of the study, corporate is defined as organization,
businesses in which individuals join together for the purpose of carrying on
some business or undertaking.
is a key distinguishing characteristics of business firms. It provides the
means of measuring performance, growth and survival of organization and a
pre-requisite for social responsibility.
of consumers and employees as well as social institution, which benefit from
business or provide benefit to it.
obligation to use authority to see that duties are performed. That is
obligations owned to individuals. Henry Fayol, puts it as a right to give order
and power to obey.
SOCIAL RESPONSIBILITY: It
can be defined as a managerial response to social demands such as business
ethics, urban affairs, consumer affairs and environmental affairs.
TERMS AND CONDITIONS APPLY
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