ABSTRACT
This research work on the management
and Administrative effective effects and
means of creating awareness on radio
television for beverages was carefully
carried out based on the essential
lateness received in business administration
and management courses. I was also
able to recognize the fact that there
are some management and administration
functions that need to be justified
in order to have a good successful
outcome.
Other significant changes have been
effected in the project arrangement
when I found out that creating awareness
plays an objective in administration and
management aspect in promotional strategy
of a firm in cleaving its main
objective.
TABLE OF CONTENTS
CHAPTER ONE
1 INTRODUCTION
General
background to the subject matter.
Problem
associated with the subject matter.
Problem
that the study will be conquered with
The
importance of studying the area
Definition
of important terms
[chapter]
Reference [using APA method]
CHAPTER TWO
2.1 Literature
review
2.2 The
origin of the subject area
2.3 The
school of thought within the subject
area of the study
2.4 Different
methods of studying the problem
2.5 Summary
2.6 Reference
CHAPTER THREE
3 Conclusion
3.1 Data
presentation [Highlights of the study]
3.2 Analysis
of the data
3.3 Recommendation
3.4 Conclusion
3.5 Reference
CHAPTER ONE
INTRODUTION
Business administration and
management implies all those human
foundation perform to satisfy consumer need
and management through the production and
exchange process. Firms, which have adopted
the marketing concepts mostly because
of the aim at funding what the
consumer need and wants, providing such
needs and wants to the consumer
effectively and efficiently as
possible.
Normally, new matter low qualitative a
product may be, it cannot sell itself
in the market because consumer must
be aware of the product attribute
so that the competitive market have be
allow the product cannot with the
other product in the market. Hence
the need for advertisement comes to play.
The creation
of awareness on goods and services is
a powerful administrating and management communication
tool used by the organization to fulfill
a specific promotion task. It is an
impossional form of communication or
presentation of goods and services and
idea conducted through paid from media
under an identified sponsorship. The media
of creating awareness is significant to
marketing tools which helps to sell
goods and services, image and idea
through information for persuasion.
Television and radio are the fattest
cursing for media. It also combine
vision and audio with movement. It
has proves to arrest attention television
audience to broad [whole family] radio
on the other hand, allows the
customer to do other things while
listening that is why nestle food
makers of Milo food drinks has
decided to use these media for creating
awareness.
1.3 GENERAL
BACKGROUND OF THE NESTLE [MILO] FOOD PLC
The background of
economic change brought about the high
demand for consumer product like food
drinks in the manufacturing sector of
the economy that made a call to duty
many manufacturing industries of which
nestle food Nigeria PLC began simple
trading operation in Nigeria, in 1961
and had today grown into a leading
food manufacturing and marketing company.
It is publically quoted that company
listed since 1978 on the Nigeria
stock exchange with about 11,500 [eleven
thousand five hundred] Nigeria share
holders participating in 60% [sixty
percent] of the company’s equity is
owned by the nestle S.A of Switzerland.
Moreover there are other food drink
manufacturing companies like Christies PLC,
Maser PLC / Cadbury etc located all over
the country. Inspite of these companies
nestle food company had continue to
service the strong competition with its
branches evenly devastated throughout the
country.
1.2 PROBLEM
ASSOCIATED WITH THE SUBJECT MATTER
Remember we discussed earlier the
reason why organization embark on crating
awareness. Carrying home to our
project/research topic we identified the
makers of beverages [and of course Milo
food drunk] embark on radio and
television means of creating awareness.
To sustain the product[Milo] which has
already gained acceptance in the Nigeria
market.
To secure sales lead is also another
problem and when they all modification
into the modification to the
customer. Other reason are as follows:-
To
introduce a new price policy education consumers
demand other product in the category,
introduce special offer, create / build
retail store etc can be an objective
of creating awareness depending on situation
circumstance. However, reasons load to
objective and therefore the objective for
creating awareness via radio and television
could be one or all the above.
1.3 PROBLEM
THAT THE STUDY WILL BE CONCERNED WITH
How the creating
awareness of Milo food drink via
radio and Television helped in making
consumers buying decision.
How to make consumers
believe the product is the best
through creating awareness via radio and
television.
Which period of day
is best suitable for creating awareness
of Milo food drink.
Major criticisms against
these radio and television in creating
awareness of Milo food drink.
1.4 THE
IMPORTANCE OF MILO FOOD DRINKS
The importance of the
Milo food includes the followings:
1 The
research intends to check the truthfulness
of radio and as it influence the
marketing of food beverages [Milo] on
purchasing habit of consumer.
2 It
helps to find out the methods of
budget allocation to radio and Television
an awareness creating by the company
[nestle food drink] makes of Milo
food drink.
3 Radio
and Television are the major media
used by the Milo food and drink
manufacture [nestle food drink].
1.5 DEFINITION
OF IMPORTANT TERMS
I ORGANISATION:- This
is a structure that enables people to
work
Together in order to
achieve a common started aim.
II
MANAGEMENT:- These are
programme basing much on managerial
planning operation and appraisal in having
each manager set object in
Referable terms and
assessing his or her performance against
the achievement of the objectives.
III MANAGER:-
These are those who undertaker the
task and function of management at
any level in any kind of enterprise.
IV OBJECTIVE:-
The ends towards which activities is
armed the end point of planning.
V SUPERISE:-
These are the same as managers but
ordinary used to apply to manager at
the lowest level.
Department | Business Administration and Management |
Project ID Code | BAM0146 |
Chapters | 3 Chapters |
No of Pages | 37 pages |
Methodology | Descriptive |
Reference | YES |
Format | Microsoft Word |
Price | ₦4000, $15 |
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Contact Us On | +2349067372103 |
Contact Us On | +2349094562208 |
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