organizations who produces (s) goods or services have to liaise to the public
through public message Newspaper.
ensures patronage from the customers. For this task to be carried
out it needs then help of a Public Relation Practitioner who systematically
design a way to make mutual relationship between the people- customer and the
organization. The researcher therefore, deemed it necessary to
delve into the use of public relation in business management chosen Newspaper.
A review of
previous literacy works in similar topic were carried out, at the end which
assumptions were made in terms of research questionnaire drafted to aid the
surveying of the primary data.
was designed to cover the five division of Newspaper. The total of
four hundred (400) questionnaires were distributed as follows the MD’s division
one hundred (100) marketing division one hundred (100).
Controlling and finance ninety (90) personal division ten (10) and technical
division one hundred (100). Actual response data of three hundred
and twenty three (323) and sample size of 64.6% was information(s) collected
were analyzed in tabular presentation and other statistical forms of analysis
adopted. The result revealed that public relation is an important
tool in business promotion. It was also noted that most industrial
companies make more use of public relation than government parastatals
or other establishment. Another revelation was that any organization which
recognizes public relation as a profession is more likely to employ
professionally experience public relation to handle public affairs.
these result suggest, that public relation practitioners be equipped with
adequate professional training and exposure to practical cases so as to better
equip the in handling their duty to enhance business growth. More
so the work after going through it is an avenue to those who have not establish
public relation department to do so and reap the fruit that comes out of it
that is business profitability growth and development.
CHAPTER ONE: INTRODUCTION
1.1 General Background to the Subject Matter
1.2 Problems Associated with Public Relations
1.3 Problems of Public Relation in Newspaper House
1.4 The importance of studying public relation
practices in newspaper business
1.5 Definition of Terms
CHAPTER TWO: LITERATURE REVIEW
2.1 Public Relation and the Society
2.2 Public Relation and Management
2.3 Public Relation and the Business
2.4 Public Affairs Cum Relations professionals
Guideline on the Ethics of Business
3.1 Data Presentation
3.2 Analysis of the Data
1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER
Information has to be presented to the public about organizational
or industrial products. As a result of the use of Public Relation
in Business Management (Newspaper) is a necessity. To enhance
Business growth on farm or an industry should ensure proper image and
goodwill. An industry that maintains its reputation before the
public is likely to sell its goods and services, workers will also seek to work
in such arms, just as investors will seek to but its shares.
One of the most comprehensive, definitions of Public Relation was
given by Rex Harlow of San Francisco U.S.A According to him. Public Relation is
distinctive management function which help to establish and maintain mutual
line of communication, understanding, acceptance and co-operation between an
organization and its public.
Therefore, for the fact that no business or organization is an
island, that can properly exist without public support understanding or
interest should be adequately sought for. The public which is made
up of external public should be given proper attention, because their opinion
may make or march any business organization.
The public attitude towards an organization is another dimension
to understanding Public Relations in business management. And another
definition was given by the Public Relations news of New York.
Public Relation is the management functions which evaluates public
attitude, identities the policies and procedures of an individual of an
organization with the public interest and plans and executive a programme of
action to earn public understanding and acceptance.
Based on the above definition by the Public Relation news of New
York. It is obvious that a business cannot exist without the
existence of (Newspaper house0 and consumers who patronize it.
Therefore, need exist for an effective communication and adequate information
on the products of a company to be carefully, precise and constantly
disseminate to the publics whose opinion can affect the organization either
positively or negatively, depending on the perception by that public
information should be passed to the target public.
This is to ensure consumer orientation to enhance good business
management a good public relation establishment should act according to public
interest, with the understanding that interest of one public deters from the
interest of the other public. A specific Public Relation programme
in Business Management should be disseminate to appeal to the panticular
interest of each public organization should always be focused on their policies
because the consumer is king.
As a managerial Public Relations practitioner should be vigorously
involved in management decisions making, they should be involved in
coordinating various department marketing and so on to ensure optimum
production in the organization. This ensures that the good image of
the firm is maintained among the populace.
Dissemination of information and coordination of carious
department are necessary because every department many not be free to read and
search for information in and outside the (Newspaper house) industrial
endowment this information if properly taken care of through the source will
elevate the cooperate image and ensure business growth.
1.2 PROBLEMS ASSOCIATED WITH PUBLIC RELATIONS
As population grows owed industries expand, there is an increasing
need to know the use of public relation in Business Management. This will
induce greater productivity and growth and development of the nation.
In an attempt to understand fully the use of public relation in
business management, the newspaper has been selected and chosen for the study, the
impact for public relation in the industrial and business
management. The problem that is associated is to study
how to understand the use of public relation in newspaper house. It
should be made operational in an industrial selling. It is easy to
advocate policies but often difficult to implement them.
So one of the problems of the media against cooperate bodies is
non-provision of the right information at the right time in then right quantity
infact, it has often been said that except information obtainable from
cooperate advertisement information or statistics. Well without the
Newspaper companies can no longer operate as it they do not owe the society an
obligation to inform.
1.3 PROBLEMS OF PUBLIC RELATION IN NEWSPAPER HOUSE
The most vital aspect of the public relation in Newspaper is that
that any organization operating in that any organization operating in the state
or abroad they relate to the worked through newspapers, beside it has also can
to own notice that the newspaper are bought by people who wish to read the news
they contain. Because the best retail advertisement are memselves news, of
product prices, services. And also the cost of newspaper are cheaper than
The most important single component of public relation is the
newspaper house they reach the public in masse, consequently the society’s
point of view no matter of public interest can be made known more effective
through the paper house and other media. As the population grows
and industrial expand, there is an increasing need to know the use of public
relations in business management.
The newspaper house made it their duty to make sure that
they promote the use of public relation in business forms, non-profit institute
and nations of the world at a breath baking data. It is the only
salvation of three enterprises the guardian is a ready and effective median, to
day because of the use of public relation in business management this is where
the newspaper have to carry a good sub-heading and the news must contain facts
must be honestly, must be realistic, above all it must be news accurate news
given in good faith.
Remember that an editor will publish the types of news which will
make those who buy his publican feel that they have value for their money.
1.4 THE IMPORTANCE OF STUDYING PUBLIC RELATIONS.
PRACTICE IN NEWSPAPER BUSINESS
Most industrial organization have found it difficult to accept the
hard fact that the consumer is the king whose interest should be paramount in
the desire to achieve corporate goal and enhance business growth when the
consumers speak out their minds, the entire business both international and
external environment will become educated on the short falls in the
organization relationship with the public. The important of the
studying public relation in newspaper business is that, good public with press
and public are considered essential by every go ahead organization today it is
a planned promotion of an organization good name like the guardian
newspaper. A society’s responsibility does not end with the
appointment of publicity manager public relation and management is concern of
everyone in the society. The most important single component of
public relation is the newspaper house.
They reach the public in masse through this medium they educate
the public on the new product in the market. Mr. Austing Cushman, chairman of
sears Roebuck said that the chief ingredients for a successful business are the
four (MS) Men, money, merchandise and method. This definition applies
equally as well to the export as to the home market, and under the wide
umbrella of ‘method’ car’s communication. Too often expert company
and overseas, agents are stared of up to date information about a number of
company topics that could help them in their work and they do not always
receive adequate professional advice about the best way to bring the name of
the company or form this is by using a good sub-heading, the news must contain
facts and be honest must be realistic. This work will alert the
publics about the things that are in the market the newspaper house own the
society an obligation to inform them. Public relation practitioners
that they are one part of management in the organizational hierarchy, and as
such as people who have enormous responsibility towards so may people (in
several public with public relation there is no general public but specific
1.5 DEFINITION OF TERMS
Plans or Guideline for an action Marshall out by An Organization to achieve their
objectives or the organization goals they must plan in order to bring out the
best for the firm the most important thing to any organization (Newspaper).
Management is another organization junction they have to use man (manpower) and
material resources achieve organization objective.
All profit directed to, economic activities that are organized and elected and
elected to provide product and service.
This is passing out massage from one person to another person so that the group
understands another. The degree of understands another. The
degree of understanding and good will achieve between and individual
organization or institution.
Those group with common interest affected by the act and policies of an
Existence in the mind of people as composite of experience knowledge, belief
and facing they must have one body as people and not individual that is working
in one organization firm.
TERMS AND CONDITIONS APPLY
For more informations on project materials and more