ABSTRACT.
I embarked upon this
study because of the increasing need to protect the interest of all consumes in
Nigeria with the specific tonus on the role of national agency for food and
drugs Administration and control and the advertising practitioners council of Nigeria
if these too bodies carryout their duties diligently and effectively the rights
of consumer should be highly protected by reducing unethical behaviour
BAM/ N2002 /013
Technology
Institute
PROJECT TOPICS
1. Consumerism in Nigeria The Role of NAFDAC and
Apcon.
2. Marketing of bank services (A case study of
union bank plc Enugu state.
3. A Determination of consumer preference for
various grases of rice sold at ogbete main market.
(a Case study of ogbete main market Enugu).
TABLE OF CONTENTS
Chapter one
INTRODUCTION
1.1 Background to the study
1.2 Statement of the
problem
1.3 Objective of the study
1.4 Significance of the study
1.5 Scope of the study
1.6 Definition of important
terms
1.7 Reference.
CHAPTER TWO
2. LITERATURE
REVIEW
2.1The origin of
the subject
area.
2.2 The role of Government
on consumer projection
2.3 The social
responsibility of business
for ethical
behaviour
2.4 Different methods of
studying the
problem
2.5 Summary
2.6 Reference.
CHAPTER THREE
3.
Conclusion
3.1 Data
presentation
3.2 Analysis of the
data
3.3 Recommendation
3.4
Conclusions
REFERENCE.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Business exists
primarily to earn profit. In order to achieve this goal, it will seek to serve
some identifiable needs of some definable consumer, without consumers there
would not be business because effective demand is desire back by ability to
pay. Consumers are therefore an important societal group towards when business
must believe responsibly.
While consumers are
important to business they are organized to countervail against business
practices that are harmful or exploitative of them in relation to business
consumers stand like labour in relation to management. Traditionally, the
business are free to make and marketing any product and or service provided. It
is not also allowed to price them in ways that enable them to maximize profit
In 1962, the president
of the united state America.(U.S.A),John F.Kennedy(late)listed consumer’s right
to include:
1 The right to choice
from a range of brand of product and services
2. The right to be
informed of important fact about hazards and durability 3.The right to be heard
by business and government to make complaints or suggestion and to ask
question.
4.The right to be safe
when using products and in the united state there arose the consumer movement
in reaction to abuses by business, in the 1960’s and 1970’s consumers were
dissatisfied with defective or unsafe products fraudulent claims and careless
repair work. This resulted in the consumers product safety commission in 1972
(U.S).
Such concerns were felt
in Nigeria and have let the government regulation of business to protect
consumer. In the 1970’s government set up such bodies as the productivity,
Today’s there are more such bodies among the National Agency for food and Drug
Administration and control (NAFDAC). Federal Road commission, public complaint
commission etc
The private sector also
has watch dog bodies
Such as Advertising
practitioner’s council of Nigeria(APCOW), THE Nigeria medial and Dental
council, the Nigeria Bar Association and so on.
1.2 STATEMENT OF THE
PROBLEM.
Whereas it is proper to
have watch dog bodies, it is the relationship between these bodies and business
that ensure the production of consumers. Two important consumers right are the
right to safe products and services to be what they are represented to be by
the business which is selling it.
NAFDAC Certified food
and drugs as fit for human consumption, while Apcon ensure that advertisements
are not deceptive or unethical. The problem of the study is to establish the
process by which these two bodies fulfill their mission and how consumers get
assurances.
1.2 OBJECTIVE OF THE STUDY.
To start with
NAFDAC, the primary goal of NAFDAC is to promote and guarantee the heath and
well being of Nigerians through the effective implementation of various laws
regulation and controlling the manufacture, advertisement the distribution,
sale, use of food, drugs, cosmetic, while Advertising practitioners
council of Nigeria (Apcon) serve as a guidance to advertisement which should
contain nothing which is a breach of Nigeria and international copy right laws
or omit anything which the laws require. Also advertisement must not use visual
illustrations that offend public taste and decency. In particular no obscene
exposure will be allowed in any advertisement.
Again the right
of individual to primary must be respected, and agencies, advertisers, and
model pictures and property of individuals should not be used arbitrarily
without the prior consent of the rightful owners.
Advertisement must not
encourage the popularization of negative myths and superstitions of culture,
philosophy and worldview.
1.3 SIGNIFICANCE OF THE STUDY.
On one hand, APCON
function thus:
To determine who are
advertising practitioners
To regulate and control
the practice of advertising in all it’s aspects and ramifications.
To conduct examinations
in the profession
To set the standards of
knowledge required of such practitioners. By compiling and maintaining a
register of practitioners.
In pursuant of the above
the council has approved this code for the control of advertising in it’s
entire ramification. As stipulated in the enabling decree, nobody can practice
advertising for profit in any form in Nigeria without first being registered
with APCON.
Any contravention of
this provision is punishable under the law.
On the other hand NAFDAC
Pronounces on the
quality and safety of food, drugs cosmetic, medial devices, bottle water and
chemicals after appropriate laboratory analysis.
Under takes inspection
of imported food, drugs, cosmetics, medical devices, bottled water and
chemicals at the port of entry as well as the premises where these products are
manufactures locally.
Controls the exportation
of regulated products by issuing combined certificate of goods manufacturing
practice free sale.
Grants authorizations to
import and expose Narcotic drugs, psychotropic substance chemicals as well as
other controlled substance are limited to medial and scientific purpose.
Regulates and controls
importation and exportation, manufacture advertisement, distribution sales and
use of foods, drugs, cosmetic medical devices, bottle contents, standard
specification, and guidelines for production, importation, sale and
distribution of all regulated products.
1.4 SCOPE OF THE STUDY.
NAFDAC, enforce
reputation effectively.
To ensure that only good
quality, safe and duly registered regulated products are in circulation in the
country
To educate manufactures
of food, drugs, cosmetic bottles water and other related industries.
To educate
consumers and the general public to ensure it’s role is appreciated. While
Advertising practitioners council of Nigeria (APCON) ensures that all
advertising must be legal, decent, truthful and should be respectful of
Nigeria’s culture. They should be prepared with high sense of social
responsibility and should not show disregard for internet of consumers and wilder
Nigeria society. Conform to the prinapal of air competition generally accepted
in business a comment expected in human communication. Lastly enhance public
confidences
1.6 DEFINITION OF TERMS
NAFDAC: National Agency
for food and Drugs Administration control.
DEFECTIVE: faulty, for
instance dishing our drugs which are unsafe for human consumption.
FRAUDULENT: Dishonest, a
person pretending to be something he is not or a thing that is not what you
expect.
CLAIM: To demand, a
statement / assertion without any proof.
APCON: Advertising
practitioner’s council of Nigeria.
ADVERTISING: Is a form
of communication through media about producers, services or ideals paid for and
identified sponsor.
ADVERTISING: As A
PROFESSION: is a body of experts involved in the art of planning, creating and
placing advertisement in media.
ADVERTISING
PRACTITIONER: is one who is skilled in planning advertisement is a
communication in the media paid by an identifiable sponsor and directed at a
target with the aim of importing information about a products services, ideal
or opinion.
Department | Business Administration and Management |
Project ID Code | BAM0132 |
Chapters | 3 Chapters |
No of Pages | 40 pages |
Reference | YES |
Format | Microsoft Word |
Price | ₦4000, $15 |
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Contact Us On | +2347043069458 |