The research project is strictly embarked upon finding how
public relation as an aid to successful government business administration (A
case study of ESBS Enugu)
It is the aim of this research work successful government business
administration. This research work has five chapters.
Chapter one contains a general discussion of public relation as
seen by different people. It studied and why this study was carried out,
the scope and limitation of the study and finally the definition of terms.
A number of past-related literature examined by the other strides
as it relates to public relation and it activities are highlighted in chapter
Chapter three deals with the design of the study, the method used
in collecting relevant data. It also deals with the way the questionnaire
were distributed and the treatment of data.
The data got from the research survey were analyzed and
interpreted also similar question on questionnaires were compared in chapter
four. Based on following findings were made.
1. That public relation bring awareness of a
product to the public
2. That public relation is important in ESBS
3. That public relation improve communication
between people and the public
4. That effective public relation enhance increase
5. That public organization use public relation at
From the following these recommendation were made
1. That public relation department should be
established in every business venture.
2. Public relations serve as a motivation of
3. Public relation are made up pf publicity
relation is an aid successful government business administration
In conclusion, it is necessary for all organization to readily
publicize relation department to ensure the publicity of their product service
or business unit.
TABLE OF CONTENT
1.2 Statement of problem
1.3 Objective of the study
1.4 Research question
1.5 Research hypothesis
1.6 Significance of study
1.7 Scope of study
1.8 Limitation of study
1.9 Definition of terms
2.0 Literature review
2.1 An over view of public relation
2.2 Development in public relation
2.3 Practice in Nigeria
2.4 The role of public relation in marketing
2.5 The tools of public relation
2.6 Problems of public relation
2.7 Public relation in ESBS
3.0 Research design and
3.1 Research design
3.2 Area of the study
3.3 Population of the study
3.4 Sample and sampling
3.5 Instrument for data
3.6 Validation of the
3.7 Reliability of the
3.8 Method of the data
3.9 Method of the data analysis
4.0 Presentation analysis and
4.1 Presentation and analysis
4.2 Test of hypothesis
5.0 Discussion recommendation
5.1 Discussion of result
The term public relation has already been defined from different
perspective by different authors.
Nwokoye (1984) defined public relation as the activities of a
cooperation union, government or other organization in building and marketing
sound and productive relation with special public such as customer, employed or
stock holder and with the public at large so as to adapt itself to its
environment and interpret itself to society.
Busch and Houston (1995) define public relation as the management
of an organization designed to elicit from one or more public a general
positive feeling towards the organization and its product. Busch and
Houston further stated the “public relation is management function which
evaluate public attitude identifies policies and procedure of an individual or
an organization with the public interest and executes a programmer of action to
earn public understanding and acceptance”.
Ajalav (1992) opinion that public relation is the totally of an
organization or individual performance aimed at earring public favorability
which results in continued growth, mutually beneficial to the organization or
individual and the society which it operates.
The special section the (marketing/commercial) department was to
publicize and popularize the work of the marketing board.
Form the main fact Enugu state broadcasting service (ESBS) and all
other institute or form can do nothing without effective public relation in
other word, every industry depends mainly for its efficiency and success and
mentally understanding the organization and its public. In effective public
relation also serves as a form through which the limited liability companies
expose, promote defend and obtain good will
In an inquisitive society like ours, it is necessary for
corporation like (ESBS) to readily public its activities so as to negate
insulation. Even in buying and selling concepts, public relation is a
major instrument used to inform middle men employee and customers about what
the company is doing to improve their product and grants, intimate them with
new strategies and extent of achievements.
Public relation as an aid to a successful business administration
aimed at breaking the unfriendly relation between the company will find it
difficult not to solve the customers problem manufacturer and service provider
are now aware that public relation does not only ensure good relation with the
public but strive toward increasing customers patronage.
BRIF HISTORY ESBS
The Enugu state broadcasting service or today was opened 1st Oct 1960 marketing the Nigeria
independence and was then called Eastern Nigeria Broadcasting Corporation
(ESBS) At the end of civil was in 1970, the name had to change to east central
broadcasting service (ESBS)
In 1975 (ESBS) has to change its name again to Anambra
Broadcasting Corporation (ABC) at Onitsh and ABS11 at hill top station Ngwo.
In 1978, the television arm of the ABC become the present N.TA
In 1980 the ABC11 was opened at Onitsha as a commercial station
marketing the 20th anniversary
In 1985 both ABC radio and ATU channel five were merged together
to be known as Anambra broadcasting service (ABS) with radio, TV station at
Enugu and Onitsha
Today Enugu station of the former ABS has come to be knows as
Enugu state broadcasting service (ESBS) and was opened earlier 1989.
1.2 STATEMENT OF PROBLEM
A good corporate image is usually regarded to be essential for the
existence of an organization. The success or failure of a corporation
depends on its relationship with its special public consumers, employees,
stockholders, government community, distributor dealers, supplies and others.
A favourable corporate image creates confidence in an
organization. There existed a need to appraise the corporate image of
ESBS so as to know.
1. What is the corporate image of the organization.
2. What is the state of attitudes and beliefs their
special publics towards it?
3. What are the public relation objectives of the
4. Is the organization suffering from inadequate
5. Lack of qualified manpower (man power problem)
6. No friendly relationship between the
organization and the consumers
7. Poor press relation
The researcher is the therefore poised to highlight the problem
areas and how to enforce it’s public image so as to create a favourable
corporate image among special publics.
1.3 OBJECTIVE OF THE STUDY
The major objective of this study is to investigate public
relation as an aid do successful government business administration specially
the study will
1. Investigate the impact of public relation of
Enugu state broad casting service
2. Identify how the primary roles of public
relation affect the public.
3. Ascertain how organization can be use public
relation at their advantage (ESBS).
4. Determine how it strives to discover and
eliminate source of misunderstanding.
5. To find out how public relation aimed at
improving the communication between people and the organization.
1.4 RESEARCH QUESTION
1. In what way can the impact of public relation
2. Does the primary role of public relation affect
3. Does public organization use public relation at
4. Does public relation improve communication
between people and the organization?
1.5 RESEARCH HYPOTHESIS
H0 Public relation activities
of ESBS does not lead to customers patronage
H1 Public relation activities
of ESBS lead to customers patronage
The relation between the staff management and the customers are poor
The relation between the staff management and the customers are not
1.6 SIGNIFICANCE OF THE STUDY
The study of public relation is very important promotional tool in
marketing or business administration. It serves as a from through which
organization expose, promote depend and even explain policies in bid to obtain,
public good will and this change public negative attitude.
Through this study consumers will benefit more because they are
being educated and continuously informed about the recent change.
Public relation takes the form of service to the general public or
identified group of people, its objective is to establish good will towards the
company on the side of the group, it could achieve this through the award of
community scholarship to community children donation of development projects
free city bus, rides extension of electricity all these are to the detriment of
identified group, general public or consumers in particular.
Public relation helps to improve mutual understanding between the
organization and its public.
1.7 SCOPE OF THE STUDY
It will be difficult to study all corporations in Enugu state not
to talk of Nigeria.
The topic is limited and being concentrated in Enugu state
broadcasting Enugu state. The study therefore envisage the success of public
relation in marketing activities in the country public relation as an to
successful business has helped in improving awareness protecting, credit
abilities combating competitions evaluating sales.
Year ago, public relation as an aid to successful government
business administration was not recognized at small business level but today
the reverse is the case public relation has gotten a prominent position in
The researcher has limited the study of public relation as an aid
to successful government business administration on Enugu state broadcasting
service (ESBS) Enugu.
PUBLIC: Public exist whenever group people is drawn
together by definite interest in certain area as and has definite opinions upon
matters within those area.
RELATION: It is
the line between as organization and the public.
PUBLICITY: It is communication arm of public relations.
GOVERNMENT: Is the body of persons an institution that makes
and implements its policies, conduct its public affairs and maintain law and
order within its territory.
MARKETING: It is a business activities hat developing and
marketing the product, service available to the satisfaction of consumers/users
and at a profit to the organization.
is a commercial enterprises or establishment as a store
(According to new encyclopedia dictionary)
ADMINISTRATION: It is the act of administering or the state of
(According to new encyclopedia dictionary)
PERSPECTIVE: It is an apparent relation between different
aspects of problem.
OPIONS: This simply means one’s view or belief towards
an existing problem or fact
PROMINENT POSITION: This
is a position at it’s peak or a position that is highly respected, recognized
and well known.
REVERSE: In this passage its means another way of doing
or representing something
GRASSROOT: In this passage its means the beginning scratch
or the orgini of something.
TERMS AND CONDITIONS APPLY
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