This project was carried out with sole aim of identifying why and
how “Research is an instrument of organizational effectiveness using Nigeria Bottling
company Plc Enugu as a case study. For oral interview questions were used to
guide the study.
The oral interview questions were as follows.
Has research have any important role to play in the efficiency,
growth and development of the organization?
What are those factors that affect the research?
Should research be of only scientific approach?
Should research workers works base only within the organization or
across the organization?
A sample of fifty (50) respondents were used to represent the
entire population of the Nigeria Bottling company Plc, managers, Researchers
and other works comprise the respondents of the interview. Oral interview
provided the sources of data for the study, percentages were used to analyse
the data. The data collected were presented with the use of while setting
up research department, organizations are advised to position it in a way it
will be communicating adequately management information system. As this helps a
lot in retaining information and collection of external information that will
help the company in research and other-wise.
1.1 General background of the
1.2 Problems associated with the subject matter
1.3 Problems that the study will be concerned with.
1.4 The importance of studying the area
1.5 Definition of important term
1.6 References (using APA method)
2.1 Research as an instrument of an organization
2.2 The origin of the subject area
2.3 Schools of thought/division of research system
2.4 Research control without and outside the
2.5 Information collection as a basis in research
2.6 Research instrument
3.1 Data presentation and data analysis
3.2 Research questions
3.3 Summary of findings
Research as the oxford advanced learners dictionary puts it,
says that it is a careful study of a subject, especially in order to
discover new fats or information about it.
The instrumentality of research as an organization effectiveness
cannot be over emphasis. Research has kept so many companies in market.
So it has been the back bone of every successful company.
A company like Nigeria bottling company for instance cannot
under estimate the importance of research. They themselves are on epitome of
research with research they were able to determine ways of running the company
with less cash and to be able to maximize profit also to increase their
Research goes beyond the scientific aspect of the company, it
transcends beyond the boundary of their laboratory brings up a new
product the marketing should be able to research and come up with a new way of
telling the consumers that their new product is good even better, and also
coming them to in most their money in it. We all know that changes is the
only thing constant so without research we will not be able to adjust and know
along with the inconsistent market. Nigerians are eager for new and improve
method or products and only research can make it a possibility.
Management and research should be referred to as the body and soul
of organization because without it (research) the tendency growth of any
organization will be too low.
GENERAL BACKGROUND OF THE SUBJECT MATTER
There have been many definitions of the term “Research”, but the
one the researcher is going to use in this work states that “Research is the
systematic and scientific method of finding solutions to a problem. From the
definition above, we take the problem to means, a situation where there is an
established difficulty without any immediate remedy. It also means some
malfunctioning of a part of a system. A problem can also mean
anything that impedes the smooth running of a system or anything of
interest to carryout investigation on. It can be positive or negative. A
problem is said to be positive when the course of interest under study is
advantageous to the company.
Example, why people prefer coca-cola to other products. It
is also negative when the problem is tarnishing or deteriorating the
smooth running of the organization, example, why there is decrease in the sales
Many organizations after formation or birth go off or folds or sometime are
unable to grow and develop financially, economically and otherwise.
These problems are as a result of many causes in which lack of or
ignorance of research work is one of them. On the other hand, when well
viewed it would be noticed that research work is of great benefit because it
exposes the organization missing links.
Research is also most effective when carried accordingly, that is
,it must be purely systematic and scientific an nature.
Research as a discipline also helps to make new discoveries
because the researcher must have gone through all necessary requirement to note
what to do and what ought not be done.
Infact, management and research should be referred to as the body
and soul of organization because without it (Research), the tendency of
the growth of any organization will be two low research supplies management
with data, which reduces the risks in decision making thereby enhancing the
chance of success.
This project is designed to meet the needs of such vital benefits
and loopholes of research using Nigeria bottling company Plc. Enugu as a
case of study.
The nature of this work requires theoretical approach and analysis
which will cover such dimension as.
1. The influence
of information on research in organization.
2. Research and
management as an inseparable body
3. Lack of
understanding that creates problems between management and researchers.
Information is said to be the life-wire of every business. It also
has a vital role to pay in organization research work. It is also said
that “to manage information is to manage business well” (Marion)
Some internal information of the organization are; Answers from
questionnaire within the organization, oral interview of workers, past records
etc. external information may include; field survey, population survey, market
survey competitions or other organization records.
Research and management as an inseparable body, ‘in any
organization, the main duty of management is decision making and any decision
made is based 80% on the research findings. What to produce and how to produce.
Even the distribution aspect of it, will be determined by the research work.
c. lack of
understanding creating some problems between management and researchers.
Management lays the following blames on researcher.
research is not problem oriented it tends to provide plethora of facts but, not
researchers die too involved with techniques and they appear to be reductant to
get involved in management problem”
iii. Research has shown
vague, and questionable validity.
iv. Research cannot
communicate, they do not language of management.
RESEARCHERS ALSO HAVE THESE COMPLAINTS
Management does not include research decision making management tends to ask
only for specific information about parts of problems.
pays more than- service to research and does not really understand appreciate
iii. Management does not
allow enough time for research. They draw preliminary conclusion based on early
or incomplete results.
iv. Management relies
more on intuition and judgment than on research. Research is used as a
crutch, not as a tool.
There misunderstandings are features of management and
research. In order to accomplish this work, the Nigeria bottling company Plc,
is the organization that would be used as case study because it uses research
questions in its information and research development.
The company holds a franchise of coca-cola company of the united
states of America. The company is bottler of mineral water soft
drinks such as coke, fante, (orange, Tonic, Ginger, and Chapman) sprite, club
soda and other latest fanta Lemmon.
Their branches are scattered all over the world coca-cola is one
of the oldest mineral soft drinks manufacture in the world.
STATEMENT OF THE PROBLEM
Behind any viable organization, there must be research
section that checks on what will happen, what happened and how it happened.
There are some problems which hinders the effectiveness of proper
research work, they are poor findings, poor organizing of research section
according to functions, lack of professional in research work, poor
interpretation of research data and poor procedure in data gathering etc. The
problems this research is going into are.
1. Poor procedure
in data gathering
2. Lack of
professional (s) in research work.
POOR PROCUDURE IN DATA GATHERING
Research go far for “information considering some factors which
i. Cost of
the data needed.
ii. How reliable
is the sample or population )false information.`
iii. Time involvement as
for the collection of the needed.
iv. The availability of
v. The method used
in collecting the data
LACK OF PROFESSIONAL (S) IN RESEARCH WORK
Professional and specialists in research work due to.
i. The cost
of the researcher.
ii. The nature of
the problem to research on
OBJECTIVES OF THE STUDY
By the completion of this study, it will be aimed at accomplishing
the following objectives.
i. To notify
how important it is to use research in the growth and development of an
ii. To identify
the reasons why research fails in some organization.
iii. To know how to
reduce these problems facing the efficiency in research works.
iv. To know how best to
gather the needed data for research.
SIGNIFICANCE OF THE STUDY.
The research work has been undertaken in such a way that,
students other researchers, business organization and interested members of the
importance of conducting research business organization.
ii. The factors
responsible for poor research works and why some firms retain from.
iii. The best way and
time to conduct research as effectively as possible.
iv. That decision making
of any organization depends on the findings of its research works. The Nigerian
bottling company Plc above mentioned reasons will be satisfied
research any important role to play in the efficiency and development of the
ii. What are these
factors that effect the smooth running or hinder the effectiveness of research?
iii. Should research
works base only within the organization or across the organization?
SCOPE OF THE STUDY
The scope of this research study will be based on the data
collected from the information. Research department of the Nigerian
bottling company Plc. Enugu.
But for the purpose of clarity other information that will be
necessary for the completion of the project may be collected from any
relevant attitude literature
TERMS AND CONDITIONS APPLY
For more informations on project materials and more