ABSTRACT
The concept of corporate
social responsibility has generated a lot of controversy our the tears.
While some of business was business alone some strongly believe that business
should become more involve with public interest.This study is thus an attempt
to have an insight into the extent of which endless Nigeria PLC has been
socially responsible to the needs of the different interest groups in the
communities in which it operates.
TABLE OF CONTENT
CHAPTER ONE
INTRODUCTION
1.1
Background of study
1.2
Statement of problem
1.3
Purpose of study
1.4
The scope of study
1.5
Research questions
1.6
Significance of the study
1.7
Limitations of the study
1.8
Definition of terms
References
CHAPTER
TWO:
REVIEW OF RELATED
LITERATURE
2.1
The issue of corporate social responsibility
2.2
The extent of social responsibility in Nigeria
2.3
The corporate social responsibility controversy
2.4
The power-responsibility equation
2.5
Business hazard on environment
2.6
Ethics and morliy in relative to social responsibility
2.7
Effect of failure to be socially responsibility
2.8
Pressure groups affecting the corporation
References
CHAPTER
THREE:
RESEARCH DESIGN AND
METHODOLOGY
3.1
Research design
3.2
Area of the study
3.3
Population of the study
3.4
Sample and sampling procedure
3.5
Instrument for data collection
3.6
Validation of the instrument
3.7
Reliability of the instrument
3.8
Method of data collection
References
CHAPTER FOUR:
DATA PRESENTATION AND
ANALYSIS
4.1
Presentation and analysis of data
4.2
Summary of results
CHAPTER
FIVE:
DISCUSSIONS,
RECOMMENDATIONS AND CONCLUSIONS.
5.1
Discussion of result/findings
5.2
Conclusions
5.3
Implications of the research findings
5.4
Recommendations
5.5
Suggestions of further research
References
Bibliography.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND
OF THE STUDY
The concept of business
social responsibility has continued to evolve and expand. Today, the
efficient use of resources to make profit is still seen as the primary social
responsibility of business.
The idea of operate
social responsibility began in the early part of the twentieth century.
Interestingly enough, it
came from business executives who believed that corporations has an obligations
to use their resources in ways that would benefits the entire society.
Although, the role
of business firms is that producing goods and services for a profit,
social expectations of business have increased dramatically since the 1960, so
that is a need for social response in order to narrow the gap between expectations
and response and keep business in turn with society, while an organization is
busy establishing its goals, objectives developing and executing strategies for
achieving its stated purpose, it should recognize that it operates within an
environment which expects it to operates in such a manner that would not
disrupt its very essence.
Furthermore, there is
little doubt that business must involve itself in social issue broader than
producing goods and services not only because it is the best thing to do but
because it is in the best interest of business. In view of these, this
study narrow down to Guinness Nigeria PLC which can approximately be described
as one of the most prominent and well known company in the brewery industry
with branches within and outside the country. The company is the year 2002
celebrated her 50th years of corporate existence in Nigeria and
the demand for its product, no doubt has continue to grow and it was indeed
remain consisting high all through years.
This brewery company majors
in the production of small and big Guinness stout beer, harp, Gulder, spark,
Malta Guinness and Satzen Brau.
Guniess Nigeria PLC
operates in various parts of the country until the early seventies precisely
(1974) when a plant was established at Ikpoba slope in Benin city. Till
this day, the company has continue to grow and it remains one of the most
dominant and prominent company in the brewery industry.
1.2 STATEMENT
OF THE PROBLEM
According to C.C
Nwachukwu (1988:227) a majority of Nigeria business organization believed that
business enterprise had not shown sufficient interest to their social
responsibility. At present, many Nigeria businessmen’s attitude to social
responsibility is characterized by the belief in the doctrine of Laizzez Fair
the government is best that governs the lest. This belief has result in
conflicts especially in this era where larger number of people now believe that
corporations should actively pursue society responsible goal. This
include reducing pollution, programme for education, public health, employees
welfare, environmental protection and in calculating more safety and
reliability into the produces.
The issue of corporate
social responsibility is treated within the context of this research work in
relation with Guinness Nigeria PLC Benin, City activities with respect to
consumers, employees shareholders and the community at large. Perception
to this issue by both community members and management of Guinness Nigeria
seems to differ based on each group preference needs, motive, values, goals and
aspirations. Guinness Nigeria is constantly maximizing profit but not
much attempt have been made in balancing ethics with economics.
Therefore, a balance must be struck between actions of Guinness Nigeria which
is profit maximization and the community wants. In the light of the above
this study attempt to determine the extent to which Guinness Nigeria PLC Benin
City has socially responsible to the need of it community.
1.3 PURPOSE
OF STUDY
Social involvement has
not replace the basic economic role of business in society, but it does
introduce new goals for business to purpose and new constraints on how business
will operate. The study thus, will serve to highlight on these goals and
constraints.
The following aims and
objective of the study came to mind in the choice of this topic.
1.
To evaluate extent of Guniess Nigeria PLC Benin City involvement in social
affairs.
2.
To have an insight into the role it is expected to play in the area of
corporate social responsibility.
3.
To become familiar with the effects of social responsibility on a company and
the society.
4.
To evaluate public impression/opinion/perception on the company.
1.4
SCOPE OF STUDY
In order to be able to
effectively evaluate the activities of business corporation and the community
in which they operate in turns of their corporate social responsibility, that
study will narrow down to determine how social responsible Guinness Nigeria PLC
is to the community in which it operates hence the emphasis on Guinness Nigeria
PLC Benin City and the habitant of Benin City community.
1.5
RESEARCH QUESTION
The following questions
have been raised in order to emphatically test the result from the questions in
my questionnaire. The result of these questions will form the basic for
my conclusions and recommendations.
1.
To what extent has Guinness Nigeria PLC Benin City improved the living
condition in its community?
2.
To what extent does the company engage itself in community and employee
welfare?
3.
Does the gain derive by the community from the company exceed the loss they
suffer
4.
Does the company meet up with the needs of the community?
Answers to the questions
would be of immense benefit in making meaningful recommendations which will aid
the business corporation and government in its policy formulation
1.6
SIGNIFICANCE OF THE STUDY
“A healthy business and sick society are hardly
compatible” noted Peter Druker (1980:10)
therefore, business
corporations must be constantly reminded that exercising responsibility is a
way to reduce or avoid public criticism that heads to government regulations
and must be made to know that business corporations must respond to societal
demands. This is because the long run self interest of business are
served by energetic social responsibility.
Since Guinness Nigeria
PLC of a major multinational corporation operating in Nigeria, it becomes
necessary to embark on a study of a multinational corporation and its social
responsibility with special attention on Guinness Nigeria PLC actions in Benin
City.
It is expected that
finding would be useful to the organization in decision making and will help
government in policy formulation.
Furthermore, this study
will serve to broaden the frontiers of knowledge and drop the attention of
business corporations in the role they are expected to play in the society in
they operate. The emphasis of this study is on business society relation.
1.7 DEFINITION
OF TERMS
THE CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY
The concept of corporate
social responsibility has attracted increasing attention among business economics
and it is firmly based on ethics which is the principle of conduct used to
govern decision making. Now the question is “what is corporate social
responsibility? Various writers have succeeded in providing answer to
these questions through their various contributions.
One of the pioneering
analyses of social responsibility problems was that provided by Peter Druker
(1974:694) he defined social responsibility as what business should do or might
do to tackle and solve the problems of the society”.
In another work CC
Nwachukwu (1988:272) defined social responsibility as “The intelligent and
objective concern for the welfare of the society which restraints individual
and corporate behavior from ultimately destructive activities no matter how
immediately profitable and which leads in the direction of positive
contributions to human betterment”
In essence, social
responsibility simply refers to role of business in solving current social
issues over and above legal requirements.
Druker (1978:62)
suggested that corporate social responsibility should apply to all types of
organizations that order any circumstance should assume responsibility beyond
their own performance and contributions
Two terms will be
interchangeably used in this study. They are social responsibility and
social responsiveness. According to Tate and Taylor (1983:63) corporate
social responsiveness incorporates, the idea of a firm responding to its
multiple constituencies in such a way as to enhance the long term effectiveness
of the firm.
In its simplest sense
corporate social responsiveness means removing how to manage a company’s
relations with external social political and government forces that can effect
the company.
Finally, when talk about
social responsibility, they are thinking in terms of the problems that arise
when corporate enterprises cast its shadow an the social scene and of the
ethical principles that ought to govern the relationship between the
corporation and society. They are concerned with the impact of the
corporate on the individual and the possitricities of reconciling big business,
big labour and by government with the values
Department | Business Administration and Management |
Project ID Code | BAM0050 |
Chapters | 5 Chapters |
No of Pages | 59 pages |
Reference | YES |
Format | Microsoft Word |
Price | ₦4000, $15 |
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Contact Us On | +2347043069458 |