ABSTRACT
The reason for this
research report was borne out of the impart offered to the issue of corporate
social responsibility a must to Nigeria business organization a case study of
Guiness Plc. However, little do we wonder how an object is used up especially farming
implement without being oiled or cleaned for the operation of another farming
functions should any business exist without meticulous oiling and cleaning per
se, it would drastically reduce the function of the organization. Hence the
injection that “you cannot rob peter in order to pay Paul is potent at this
case.
To solve the research
problem both primary and secondary data collected tables, frequencies and
percentages were used. The various hypothesis were tested using the chi-square.
Data analysis and interpretation gave the following findings:
1. It was
established in the course of this study that business organization serve
several and varied interest groups which management must make in an attempt to
strike a balance between profit maximization and the issue of corporate social
responsibility. However, they have conflicting objective, because each of them
deserve the maximum compensation for its contribution.
2. The conflicting
objective were taken care by the company’s quality control department ensures
that quality goods are produced and to customers, if the produce found
defective customer could be refunded.
3. The people in
Benin community believed that the activities of the company have contribute to
the improvement in their living standard and welfare and general well being of
people.
4. The development
charges paid by Guniness Nigeria Plc workers and the heavy rate paid by the
company go towards enriching their treasury.
5. Offers
employment to the Benin community.
Based on the findings the researcher recommended
that:
1. The government should promulgate
and enforce a law or decree which makes it compulsory for all business
organization to be socially responsible for the development of the communities
in which the operate.
2. A community Development Trust Fund
should be set up the government for annual or morality financial contribution
by business organization.
3. Reward should be given to companies
which engage operation.
4. Guiness Nigeria Plc should increase
the percentage of their annual turnover put aside for public reaction from 1%
to 2 ½%
The conclusion of the study is that for
any business coronation to strive a long run they should embark on corporate
social responsibility of an area.
TABLE OF CONTENTS
CHAPTER ONE:
INTRODUCTION
1.1 General
Background to the Subject Matter
1.2 Problems
Associated with the Subject Matter
1.3 Problems that
the Study will be Concern with
1.4 The Importance
of Studying the Area
1.5 Definition of
Important Terms
1.6 Chapter/reference
using Apa Method
CHAPTER TWO:
LITERATURE REVIEW
2.1 The
Origin of the Subject Area
2.2 School of
Through with the Subject Area
2.3 The
School of Through Relevant to the Problem of Study
2.4 Different
Method of studying the Problem
2.5 Summary
2.6 References
CHAPTER
THREE: CONCLUSION
3.1 Data
Presentation
3.2 Analysis
of the Data
3.3 Recommendation
3.4 Conclusion
3.5 References
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND
OF THE STUDY
The concept of business
social responsibility has continued to evolve and expand. Today, the efficient
use of resources to make profit is still seen as the primary social
responsibility of business.
The idea of
corporate social responsibility began in the early part of the twentieth
century. Interestingly enough, it came from business executive who believed
that corporations have an obligations to use their resources in ways that would
benefits the entire society.
Although, the role of business firm
is that of producing goods and service for a profit, social expectations of
business have increased dramatically since the 1960, so there is a need for
social response in order to narrow the gap between expectation and response and
to keep business in tune with society. While an organization is busy
establishing its goals, objectives, developing and executing strategies for
achieving its stated purpose, it should recognize that it operates in such a
manner that would not disrupt its very essence.
Furthermore, there is little doubt that
business must involve itself in social issue broader than producing goods and
services, not only because it is the best thing to do but because it is in the
best interest of business. In view of these, this study narrow down to Guinness
Nigeria Plc which can approximately be describe as one of the most prominent
and well known company in the brewery industry with branches within and outside
the country. The company in the year 2002 celebrated her 50th year
of corporate existence in Nigeria and the demand for its products, no doubt has
continue to grow and it has indeed remain consisting high all through the
years.
This brewery company majors in the production of small and big Guinness stout
Beer, Harp, Gulder, Spark, Malta Guinness and Satzenbrau. Guinness Nigeria Plc
operates in various parts of the country until the early seventies precisely
(1974) when a plant was established at Ikpoba slope in Benin City. Till this
day, the company has continued to grow and it remains one of the most dominant
and prominent companies in the brewery industry.
1.2 PROBLEMS
ASSOCIATED WITH THE SUBJECT MATTER
According to C.C.
Nwachukwu (19988:227) majority of Nigeria business organization believed that
business enterprise had not shown sufficient interest to their social
responsibility. At present, many Nigeria businessmen’s attitude to social
reasonability is characterized by the belief in the doctrine of Laizzez fair
“the government is best that governs the lest.” This belief has resulted in
conflicts especially in this era where larger number of people now believes
that corporations should actively pursue socially responsible goal. This
include reducing pollution, programme for education, public health, employees
welfare, environmental protection and inculcating more safety and reliability
into their products.
The issue of corporate social responsibility is treated within the context of
this research work in relation with Guinness Nigeria Plc Benin City activities
with respect to consumers’ employees’ shareholders and the community at large.
Perception to the issue by both community members and management of Guinness
Nigeria seems to differ based on each group preference needs, motives, values,
goals and aspiration. Guinness Nigeria is constantly maximizing profit but not
much attempt have been made in balancing, ethics with economies.
A balance must be struck between
actions of Gunnies Nigeria which is profit maximization and the community wants
in the height of the above, this study attempt to determine the extent to which
Guinness Nigeria Plc Benin city has been socially responsible to the needs of
community.
1.3 PROBLEMS
THAT THE STUDY WILL BE CONCERN WITH.
Social involvement has not replaced
the basic economic role of business in society, but it does introduce new goals
for business to pursue and new constraints on how business will operates. The
study thus, will serve to highlight on these goals and constraints.
The following aims and
objectives of the study came to mind in the choice of this topic.
1. To
evaluate the extent of Guinness Nigeria Plc, Benin City involvement in social
affairs.
2. To
have an insight into the role it is expected to play in the area of corporate
social responsibility
3. To
become familiar with the effects of social responsibility on a company and
society.
4. To
evaluate public impression/opinion/perception on the company.
1.4 THE
IMPORTANCE OF STUDYING THE AREA
In order to be able to effectively understudy the activities of business
corporation and the community in which they operate in terms of their corporate
social responsibility, this study will narrow down to determine how social
responsible Guinness Nigeria Plc is to the community in which it operates,
hence the emphasis is on Guinness Nigeria Plc Benin city and the inhabitants of
Benin city community.
1.5 DEFINITION
OF IMPORTANCE TERMS
The concept of corporate social responsibility
has attracted increasing attention among business economics and it is firmly
based on ethics- which is the principle of conduct used to govern decision
making. Now the question is “what is corporate Social Responsibility? Various
writers have succeeded in providing answers to these questions through their
various contributions. One of the pioneering analyses of social responsibility
problem was that provided by Peter Oruker (1974,p94) he defined social
responsibility as:
“What business should do
or might do to tackle and solve the problems of the society”
In another work, C.C.
Nwachukwu (1988-272) defined social responsibility as:
“The intelligent and
objective concern for the welfare of the society which restraints individual
and corporate behaviour from ultimately destructive activities, no matter how
immediately profitable and which leads in the direction of positive
contributions to human betterment”.
Another writer Daris and Bellomstom
(1973:39) defined social responsibility simply as: “The obligation of decision
makers to take actions which protects and improve the welfare of the society as
a whole along with their own interest”.
On the other hand, Omokhole (1977.p15) sees socially responsible as “the interest
in and commitment to the aims, objectives and aspiration of the wider society
in which the private sector functions”.
According to stainer and
Steiner (1980,p.110) socially responsible is “ A business organization’s
configuration of the principle of social responsibility, process and of social
responsiveness and policies, programmes and observable outcome as they relate
to a firm’s societal relationship.
In essence social responsibility
simply refers to the role of business in solving current social issues over and
above legal requirements.
Drucker (1978,
p.86) suggested that corporate social responsibility should apply to all types
of organisations that under any circumstance business as well as non-business
institutions should assume responsibility beyond their own performance and
contributions.
According to Stainer (1978,p.168)
“The issue is not whether business has social responsibility, the fundamental
issue is to identify them for business in general and for the individual company”.
Two terms will interchangeably used in this study they are social
responsibility and social responsiveness. According to Tate and Taylor (1983,
P.63) corporate social responsiveness incorporates; The idea of a firm
responding to its multiple constituencies in such a way as to enhance the long
term effectiveness of the firm”
In it simplest sense, corporate social responsiveness means knowing how to
manage a company’s relations with external social political and government
forces that can affect the company. By making a positive respond, business
demonstrates its understanding of society’s needs and dues what it can to
remedy the situation.
Social responsiveness
often is used to refer primarily to activities that the firm does or could
undertake which would not necessarily enhance the company’s financial
performance.
According to Stainer (1979),
corporate social responsibility of business is public expectation of business
which go beyond minimum compliance with the law, but do not exceed the
traditional legal functions of and do not seriously impair business capacity to
make a reasonable return on its investment.
From my own humble perception
of the social corporate responsibility their provision should be geared
earnestly to arrest the debilitating nature of massive unemployment during
university and polytechnic grachates and the like in Nigeria setting.
Finally, when talk about
social responsibility, they are thinking in terms of problems that arise when
corporate enterprise casts its shadow on the social scene and of ethnical
principle that ought to govern the relationship between the corporation and
society. They are concerned with the impart of the corporation on the
individual and the possibility of reconciling big business, big labour and by
government with the values deeply noted in government.
Department | Business Administration and Management |
Project ID Code | BAM0040 |
Chapters | 3 Chapters |
No of Pages | 64 pages |
Methodology | Descriptive |
Reference | YES |
Format | Microsoft Word |
Price | ₦4000, $15 |
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Contact Us On | +2349067372103 |
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