ABSTRACT
This research work on
the management and administrative effects and means of creating awareness on
radio and television for beverages was carefully carried out based on the
essential lateness in business administration and management courses. I was
also able to recognize the fact that there are some management and administration
functions that need to be justified in order to have a good successful outcome.
Other significant changes have been effected in the project arrangement when I
found out that creating awareness plays an objective roles in administration
and management aspects in promotional strategy of a firm in clearing its main
objectives
TABLE OF CONTENTS
CHAPTER ONE
1.0 INTRODUCTION
1.1
General background of the nestle milo
1.2
Problem associated with the subject matter
1.3
Problems that the study will be concerned with
1.4
The importance of milo food drinks
1.5
Definition of important terms
Reference
CHAPTER TWO
2.0
LITERATURE REVIEW
2.1
The origin of the nestle food drinks
2.2
Schools of thought within the subject area
2.3
The school of thought relevant to the problem of study
2.4
Different methods of studying the problem
2.5
Summary
References
CHAPTER THREE
3.0
CONCLUSION
3.1
Data presentation
3.2
Data analysis
3.2
Recommendation
3.3
Conclusions
References
CHAPTER
ONE
1.0
INTRODUCTION
Business administration
and management implies all those human foundation performed to satisfy consumer
need and management through the production and exchange process, firms, which
have adopted the marketing concepts, mostly because of the aim at finding what
the consumer need and wants, providing such needs and wants to the consumer
effectively and efficiently as possible.
Normally, know matter
how qualitative a product may be, it cannot sell itself in the market because
consumer must be aware of the product attribute so that the competitive market
will not be allowed to competitor the product with the other product in the market.
Hence the need for advertisement comes to play.
The creation of awareness on goods and services is a powerful administrating
and communication tool used by the organisation to fulfill a specific promotion
task. It is an impossional form of communication or presentation of goods
and services and idea conducted through paid from media under an identified
sponsorship. The media of creating awareness is significant to marketing
tools which helps to sell goods and services, image and idea through
information for persuasion.
Television and radio are
the fastest cursing for media. It also combine vision and audio with
movement. It has proves to arrest attention, television audience to broad
(whole family). Radio on the other hand, allows the customer to do other
things while listening, that is why nestle food makers of milo food drinks has
decided to use these media for creating awareness.
1.1
GENERAL BACKGROUND OF THE NESTLE (MILO) FOOD PLC
The background of
economic changes brought about the high demand for consumer product like food
drinks in the manufacturing sector of the economy that made a call to duly in
many manufacturing industries of which nestle food Nigeria Plc began simple
trading operation in Nigeria in 1961 and had today grown into a leading food
manufacturing and marketing company. It is publicly quoted that company's
listed since 1978 on the Nigeria stock exchange with about 11,500 (eleven
thousand five hundred) Nigeria share holders participating in 60% (sixty percent)
of the company’s equity is owned by the nestle S.A. of Switzerland.
Moreover there are other
food drink manufacturing companies like Christies plc, maser plc/Cadbury etc.,
located all over the country. Inspite of these companies nestle food
companies had continue to service the strong competition with its branches
evenly devastated throughout the country.
1.2
PROBLEMS ASSOCIATED WITH THE SUBJECT MATTER
Remember we discussed
earlier the reason why organisation embark on creating awareness.
Carrying home to our project/research topic we identified the makers of
beverages (and of course milo food drink) embarking on radio and television
means of creating awareness.
To sustain the product
(milo) which has already gained acceptance in the Nigeria market.
To secure sales lead is
also another problem and when they are all modification to the customer.
Other reasons are as
follows:-
To introduce a new price
policy education consumers demand other product in the category, introduce
special offer, create/build retail stores etc, can be an objective of creating
awareness depending on situation circumstances. However, reasons load to
objective and therefore the objective for creating awareness via radio and
television could be one or all the above.
1.3
PROBLEMS THAT THE STUDY WILL BE CONCERNED WITH
How the creating
awareness of milo food drink via radio and television helped in making
consumers buying decision. How to makes consumers believe the product is
the best through creating awareness via radio and television. Which
period of duty is best suitable for creating awareness of milo food
drink. Major criticisms against these radio and television in creating
awareness of milo food drink.
1.4
THE IMPORTANCE OF MILO DRINKS
The importance of the
milo food drinks includes the followings:-
1.
The research intends to check the truthfulness of radio and telvision, as it
influences the marketing of food beverages (milo) on purchasing b=habit of
consumer.
2.
It helps to find out the methods of budget allocation to radio and television
an awareness creating by the company (nestle food drinks) makers of milo food
drink.
3.
Radio and television are the major media used by the milo food drink
manufacture (nestle food drink)
1.5
DEFINITION OF IMPORTANT TERMS
1.
ORGANISATION:- This is a
structure that enables people to work together in order to achieve a common
started aim
2. MANAGEMENT: These
are programme basing much on managerial planning operation and appraisal in
having each manager set object in referable terms and assessing his or her
performance against the achievement of the objectives.
3. MANAGER: These
are those who undertake the task and function of management at any level in any
kind of enterprises.
4.
OBJECTIVE: The ends towards which activities is aimed at is
the end point of planning.
5. SUPERVISOR:-
These are the same as manager but ordinary used to apply to managers at the
lowest level.
Department | Business Administration and Management |
Project ID Code | BAM0021 |
Chapters | 3 Chapters |
No of Pages | 30 pages |
Methodology | Descriptive |
Reference | YES |
Format | Microsoft Word |
Price | ₦4000, $15 |
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Contact Us On | +2349067372103 |
Contact Us On | +2349094562208 |
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