TABLE OF CONTENT
CHAPTER ONE
Introduction
1.1
Background of the study
1.2
Statement of the problem
1.3
Objective of study
1.4
Significance of the study
1.5
Delimitation limitation and scope
1.6
Definition term
CHAPTER TWO
2.0 Review of related literature
CHAPTER THREE
3.0
Research design and methodology
3.1
Sources of data and secondary
3.2
Location of data
3.3
Method of data collection
CHAPTER FOUR
4.0
Summary and finding
CHAPTER FIVE
Recommendation
Conclusion
Bibliography
CHAPTER ONE
INTRODUCTION
1.1
BACKGROUND
This topic titled the
product development in Nigeria commercial bank. Today commercial bank and
banks in general are faced with a lot of competition and problem in the banking
sector/ market so commercial bank and banks in general don’t wait for customers
but they look for customers because of the competition in the filled.
To days business is
dynamic in nature and the only business that is dynamic is banking is banking
business. Due to the nature of business in today’s society there is a lot of
challenges that faces our business mostly in the banking sector. For these
challenges to be tackled bank must develop their product to match their
business and it can be done by improving the old product or bring a new product
into the banking business each product have life cycle that is why banks must
renew improve or invent new product so that their customer will be retain in
the banks.
This work is to identify
the product available in banks.
This work is to identify
the product available in banks by so doing to know how the product can be
developed and the hindrances facing product development in the banks.
Also to know how it will project the bank profit and satisfy there
customer because their customers is the first thing they should have in mind.
1.2 STATEMENT
OF THE PROBLEM
Product development in
commercial bank is a nonstop thing event that bankers do must all the time so
that they can satisfy customers.
In product development
by commercial bank they must tackle and this problem makes it difficult
for banks to introduce new product even old ones lack patronage because of the
problem this problem after the level of income and also affect the profit of
the commercial banks and banks in general.
The customers most
esteems don’t know more or at all about the new or old product of the bank and
it make the product not to be patronized by the customers and the banks will be
effects as well poor education affect the customers it means that they are not
deviational wise on the bank product and also some bank staff/ banks don’t know
how to equip their staff to help carry on the job of product development to
their customers so that profit will be minimized.
Finally due to poor
handling of the product by bank by not puffing the product in the
right track the product get small attention by their customers their by being
poor profit to the
bank.
1.3 OBJECTIVES
OF THE STUDY
The main aim of this study
is to look inside the commercial bank and examine their entire product in this
the researcher rends to discover how the commercial banks/ banks develop their
product and also to state other objective like:
a.
To discover if the product develop satisfy the customers that bank have.
b.
To discover the problem the banks get in developing new products in the
there bank.
c.
To discover how the commercial banks divide their product into different
department effective use and also profit maximization in the bank.
d.
To discover the problem means of educating the banks customers on there
product and who they most use the product and the benefit the customer
will get form the product.
e.
Finally to tell the commercial banks the solution or recommendation that may
help them for better customers bank relationship there by satisfying their
customer need and also increasing their own profit in the banking business for
better prospect.
1.4 SIGNIFICANCE
OF STUDY
This study will open the
management staff of commercial banks/banks eyes to know the area they are
lacking behind and to improve on satisfaction to there customer.
The management start of
the banks will make sure that there product are introduced to there customers
which will help the bank to most there expectations in the business. Also
by doing that it will attract new customers for the banks and retain the old
ones there by making the bank not to go into unwanted competition with one
another.
The commercial
banks/bank with the help of this small work (research) will open the banks eye
on the extend of there competitor/ competition in the business.
Also discover the type of product other banks officer to there customers
how improved their product and how to retain their customer and gain new one as
well.
Finally the research
will help the banks to know that good product developed well will increase the
profit level of the banking sector business. Also that it will bring move
profit for the banking sector. Their this work will be useful to all banks and
public mostly to the people that needs it for more knowledge expansion in
the banking or educational sector
1.5 DEFINITION
OF TEAM
In this the researcher
will like to define come of the terms that people may came across in this work.
This term are commonly used in this work and may be seen frequently in this
work and there are.
a. Product:
This can be define as bring
out new thing/ result or something that is manufactured or produced.
b. Development: This
can be define as growth or expand it may be standing up something.
c. F.B.N:
It means first bank of Nigeria
d. U.B.N: It
means union bank of Nigeria
e. P.L.C: It
mean public limit company. In this it shows that the company have sold their
share to the public.
f.
A/C: It means account in this it can be current or soundings account that the
banks operate.
This are the most common
term that will be commonly used in this work so it must be stated will for
people to understand.
Department | Banking and Finance |
Project ID Code | BFN0198 |
Chapters | 5 Chapters |
No of Pages | 28 pages |
Reference | YES |
Format | Microsoft Word |
Price | ₦4000, $15 |
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Contact Us On | +2347043069458 |