This is a research into the nature of banking services to find out the reason
and suggest toward the performance creditably in banking services.
Having carried out an intensive research I cam to the following
The customers can do without the banks but the banks cannot do without the
customers. Therefore the bank staff should be polite and honest enough to the
customers, attending to them promptly and not regarding services rendered as
favours done to them.
Bank services must be sold like any other product, and product life cycle
evident in other industries must be allowed its rightful place in the banking
industry as well.
Therefore, unlike one predecessors who confined themselves to the branch, we
must have to put on the apron of salesmen to give our services the
advertisement it required, adjusting to changing environment customers demands.
And above all, the customer is always right.
To keep pace with the ever-increasing demand of business for diverse bank
services there have been over the pas few years, a continuous and general
modernizing of approaches to the nature of bank services.
In the past few years there has been evidence the appearance and acceptance of
recently produced write up to review and up-date the changes that has taken
place in the nature of bank services.
The point is that the traditional or so-called old approaches no longer have a
place on this subject. Nature of banking services. How ever, my
idea is that there has been an in balance between the old approaches of banker
themselves they render and the modernized approach where the banker assumes
more of the role of a salesman as required by the changing business environment.
1.1 Background of the study
1.2 Statement of the problem
1.3 Purpose and objective of the study
1.4 Significant of the study
1.5 Limitation of the study
2.0 Review of related
2.1 Bank services nature
3.0 Research design and
3.1 Sources of data (Secondary source only)
3.2 Location of data
3.3 Method of data collection
5.0 Recommendation and
The nature of banking services in the last few decades has made itself felt in
almost every phase of human activity. The changes which have occurred in
recent years in the environment respecting demands of customers for bank
services in enough justification for reviews and changes in the method of
banking procedures. I must first of all like its to realize that a new
era has been born in the role of banking services in Nigeria.
1.1 BACKGOUND OF THE STUDY
Sometimes in the past, it was fashionable for bankers to confine themselves to
the fore walls of the bank expectation business to come to them. No
wonder then the traditional view as summed up along ago by George Rare had this
to say: “…….it is for its customers to come to the bank, and not for the bank
to go to them…. The Manager has to be so much a fixture in the office, during
the business desks or the bank counter, we as banker, must be sensitive to
changing public demand and aspiration whether they are desire to obtain
improved services or new ones.
The concept of product life cycle, evident in other industries should be allowed
is pride of place in banking industry as well. Fresh and tempting
products must be introduced, but equally, it must be expected that service will
be removed form the range from time to time as and when the situation
warrants. The fact remains that bank services nature must be sold just
like any other nature product.
It is the view of some people and correctly too that the introduction of the
word nature changes the operational zone of the banker just as every other
natural thing takes up a metamorphose changes. We need to bring to light
the differences between the modern bank manager status in the apron of a
salesman and the old fashioned transfer who are yet to realize that the nature
of bank services is now a case of the buyer’s own lot and not the seller, who
only sells out when business only comes to him in the office. Thus,
whatever, services and special skills or strengths a bank possesses there is
needed to advertise the name of the bank and the services it can render to the
1.2 STATEMENT OF THE PROBLEM
The efficient nature of bank services is indispensable if economic development
becomes a must. This work is therefore aimed at studying the staff –
client relationship with special emphasis on how this relationship affects
their performance in such areas as courtesy, prompt attention to clients,
professional guidance and communication.
(a) COURTESY: This
is the act of being polite and accommodating in all dealing of staff with
customers. The staff should render to use the right choice of words, as
carelessness and uncooperative attitude will leave the customer unsatisfied.
(b) PROMPT ATTENTION TO
CLIENTS: Bankers should attend to their customers with minimum
delay. Long queues in banks are not ideal to the nature of our banking
services and should be curbed.
The need for an efficient communication system for easy transfer of money,
clearing of cheques and contact with customers when desired etc cannot be over
GUIDANCE: This is the area the banker are expected to exhibit their
professional competence. For a banker to be able to advice competently,
on whether to invest or not the should not limit his appraisal of the customers
performance to an – examination of the historical balance sheet alone, as some
people still do. This has come for us to be conversant with such things
as budgets, cash flow forecast, overhead allocation, costing, capital budgeting
1.3 PURPOSE AND OBJECTIVE OF THE STUDY
The following reasons are the statement of objective.
the invaluable help the efficient nature of diverse bank services and be to our
economic development banks should not be left to be infested with surmountable problems,
which hinder their performance.
can exist without banks but banks cannot function without customers. Thus
the objective of this research is to show clearly, the place of bank customers
in the continued existence of banks in operation and the staff is secured
§ It is a
well recognize maxim in the nature of banking services that the customer is
always right how far have the banks been able to live up to the demand of this
maxim. It cannot be disputed that to establish peoples bank; customer
satisfying service be comes highly necessary.
commercial banks are accused of gross inefficiency. Given that there are
some endogenous causes are there some exogenous contributory factors to this
poor performance of our banks.
All these and others are the questions the researcher is
interested in finding out solution to.
1.4 SIGNIFICANT OF THE STUDY
The study is significantly shown as follows
§ It is my
considered opinion that the quality of our banking services are naturally not
adequate, and certainly not close to the standard obtainable in most developed
§ Some of
the causes for these poor services are not inherent in the nature of banking
industry but should be blamed on the underdeveloped state of some countries’
economy, especially in Nigeria.
commercial banks are still operating on the Orthodox system of banking only but
a few have gone a little bit legend. This means that they are tradition
oriented and adhere strictly to set out rules. Unlike the unorthodox
system of banking obtainable in the United State of America.
TERMS AND CONDITIONS APPLY
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