ABSTRACT
This
research work was carried out to show that packaging could serve as a promotion
tool in the detergent industry, using PZ Cussons Plc Aba as a case study to
arrive at a valid study
The researcher made effort to pin point
the role, importance, problems and challenges facing as regard to the packaging
practices.
Also steps were taken to determine the
possible solution to the above mentioned problems. To better understand the
research topic, the researcher views the opinion and contributions of scholar
and experts in various fields as regards the subject matter.
Furthermore, questionnaire was used to
collect instant information from the research population of 200 respondents
determined using the yaro yumen model. The data were tabulated and subjected to
analysis in percentages.
However, conclusions were drawn based on
the findings established.
Finally, research draws conclusion and
recommendation.
TABLE OF CONTENT
CHAPTER
ONE
1.0.
Introduction:
1.1. Background of the study:
1.2.
Statement of the problem:
1.3.
Objective of the study:
1.4. Relevant research question:
1.5. Significance of the study:
1.6. Scope of the study:
1.7. Limitations of the study:
1.8. Definition of terms:
CHAPTER
TWO
2.0.
Literature review:
2.1. The concept of packaging:
2.2. Definition of packaging:
2.3. Basic packaging function:
2.4. Planning the package and its language:
2.5.
Influence of packaging on the company’s
product:
2.6.
Importance and problems of packaging in
marketing:
2.7.
Considerations in packaging decisions:
2.8. Decision involved in packaging:
CHAPTER
THREE
3.0.
Research design:
3.1. Introduction
3.2. Research design
3.3. Description
of data collection instrument:
3.4. Sample size determination:
3.5. Sample technique:
3.6. Validity and
reliability for the research instrument:
3.7. Data analysis tools:
CHAPTER
FOUR
4.0. Presentation and analysis
of data
4.1. Introduction:
4.2. Presentation of tables:
CHAPTER
FIVE
5.0. Summary, conclusion and
recommendation
5.1. Introduction:
5.2. Summary of the findings:
5.3. Conclusion:
5.4. Recommendation:
Bibliography
Appendix
Questionnaire
CHAPTER ONE
1.0. INTRODUCTION:
Packaging
can said to be the material used to wrap or protect goods, so packaging is the
science, art and technology of enclosing or protecting products for
distribution, storage, sales and use.
PACKAGING BENEFITS EXPENSES:
During
the mid-1900, several influences contributed to turn packaging into an
integral.
Furthermore,
marketers began to view packaging as a tool to exploit detergent containers.
Companies have substantially reduced the packaging cost
PROMOTIONAL TOOLS:
Has
not only lured customers to your safe, but it has also brought about where you
can gauge trends and determine their views on the industry. So therefore
production packaging from the end of the promotion chain and it close in time
for the actual purchase.
Production package forms the end of the
promotional chain and it close in time; it is an expanding powerful and unique
tool in the modern marketing environment. Packaging influence consumer to buy a
particular brand in our study.
1.1. BACKGROUND
OF THE STUDY:
In the past, the management of different
organizations has considered packaging significant only for the products,
thereby learning the responsibility of packaging to the version manufacturing
departments. However, a marketing manager regards package as the source of
supplementary promotion to his brands.
It attracts the customers thereby
enabling the customers to carry out a purchase without difficulties.
In modern economy, a well improved
packaging is done to attract buyer who need information about the product.
The
In spite of his general lack of market
orientation in the marketing of most consumers’ goods, the detergent industry
is highly competitive. The intensity of competition is great in the area of
product development, packaging design and market generation.
Today, manufacturers lay much emphasis on
packaging design because the presence of good product package in sell service
store can induce consumers to make purchase.
Packaging has been serving not only as
a label, but also in an increasingly recognized as an effective motivator
device for sales promotion.
Charles and John 91985) stated that a
successful management of the product is to charge the package in which is it is
sold.
Many authors lay much emphasis on
packaging as a “fifth” in edition to price, place, promotion and product and
thus treat packaging as an element of product strategy.
In
1.4. STATEMENT OF THE PROBLEM:
In
the past, it was customary for managers to be more concerned with the product
promotion that seeks to improve the fundamental feature of their product but
fail to show that customers do not first spend to buy any on the satisfaction
they drive and show they are associated with the products.
The
problems that prompt me to embark in this research object are uneasy differentiation
of product from another especially in the detergent industry likes PZ cussons
Plc
So,
there is a problem of inadequate packaging innovation strategies in the
packaging of detergent complete with growing competitors.
However,
the problem of how the consumers appreciate the physical attributes of the
certain colours and adequate transformation about the product on the package.
1.5. OBJECTIVE OF THE STUDY:
The
objective of the study is critically examine the role or influence of packaging
and what packaging will be able to do in the promotion of company product.
Having this in mind, the practice existing in PZ cussons Plc
Some
years age, packaging was a mirror element in the marketing of product with this
in mind; the primary objects of this research have been;
1.
Promotion, which help to creates awareness
and recognition to the product in the market.
2.
To
identify the product so that customers can easily differentiate and patronize
the product such as added quality signals through creative use of colour, copy
materials and construction.
3.
Achieve consistency with other consistence
colour graphic and product benefits for reinforce the brand image.
1.4. RELEVANT
RESEARCH QUESTION:
In
the course of this work, the following research questions were highlighted in
order to get the input of package in the detergent industry.
1.
Is there any significant relationship
between packaging and sales volume of a product.
2.
Does packaging serve as a relationship
between packaging and promotion as a tool for marketing in the detergent
industry?
3.
Is packaging essential to your marketing
plans?
4.
Is packaging a vital force in selling a
product?
5.
Does packaging serves as a means of
advertising?
6.
Is the cost of packaging justified at the
end of the sales period?
1.5. SIGNIFICANCE
OF THE STUDY:
This
study will be good relevance to;
·
ORGANISATIONS:
It
will enable the organization understands the important of packaging and
relationship has within the product.
·
CONSUMERS:
They
will enable the final consumers to know and appreciate the woth product which
can be recognized by the consumer at first sight.
·
WOULD BE RESEARCHERS:
This study will also serve as a reference point to other researchers who would
wish to conduct in the field, and also to the institutions.
This
research work will be relevant to every business student in marketing as
regards to the needs of packaging relationships to the product.
It
is also relevant for those who want to research more on the topic and also
serve for the reference purpose in the seedence seefers. It will also be
relevant to the government to create a good buying/selling relationship between
the government and individual organization for growth, survival and success.
1.6. SCOPE
OF THE STUDY:
The
scope of this study is limited to detergent industries like PZ cussons plc
It also studies the consumer behaviour
towards the package
It will try to show whether PZ cussons
will be able to do more sales when the product package is well promoted. All
finding will be limited to PZ cussons.
1.7. LIMITATIONS
OF THE STUDY:
However,
various problems were encountered in the course of carrying out this project
prominent among these problems was finance.
It cost me a lot of money to travel from
Nekede to
I have to visit even the internal on
several occasions for secondary information needed for this work.
Department | Marketing |
Project ID Code | MKT0192 |
Chapters | 5 Chapters |
No of Pages | 71 pages |
Methodology | Simple Percentage |
Reference | YES |
Format | Microsoft Word |
Price | ₦4000, $15 |
|
|
Contact Us On | +2347043069458 |