This study which is on
trade fair as an instrument the
promoting manufactured goods in enugu metropolis, (A
case study of asbestors sheet made by
emenite Nigeria limited) was carried out
due to the following objectives.
how trade their can help to stimulate
fair can help a company to increased
their marketing shares and profits
participants, organizer and consumer obtain
values for their money.
Finally, to access how the participating
companies make adjustment when need arises
in other to achieve the above objectives,
the research carried out face to face
oral interview which helped them obtain
information 50 respondent were interviewed.
Based on analysis the following findings
· Emenlte participant in trade
fair help successfully in promoting products
· Trade fair positively
created awareness of absorb sheet product
of emenite ltd.
· And emenite
participation help to increase customer
patronage. In the view of the above ending
the researcher recommend the following.
· Tan emenite should
continues to attend trade fair
because it promotes it’s products.
· That emenite ltd should
improved on its transportation arrangement.
· Based on the fact that trade
fair creates awareness and increase
customer patronages emenite should continue
to attend trade fairs.
TABLE OF CONTENTS
CHAPTER ONE INTRODUCTION
1.1. Background to the
1.2. Statement of the problem
1.3. Objectives of the study
1.4. research question
1.5. Significance of the
1.6. Scope of the study
1.7. Limitation of the study
1.8. Methodology of study
CHAPTER TWO LITERATURE REVIEW
2.1. Management of trade fairs
Meaning of trade fair
2.3 Objective of trade fair
organization of trade fair
Guides for all trade fair
Trade fair as a promotional tool
and prospect of trade fair
The impact of trade fair on local
2.9 Basic rules for effective
and efficiency trade
CHAPTER THREE: RESEARCH
3.1 Sources of
3.2 Population of the
3.3 Size determination sample
3.5 Sampling techniques
3.6 Research instrument
3.7 Validity of research
3.8 Method of data treatment
CHAPTER FOUR: SUMMARY
4.1 Summary of
1.1. BACKGROUND TO THE STUDY
Trade fair is a form of promotional device that enables companies
or manufactures to show case and demonstrate their products to both middlemen
and ultimate consumers.
It can also be defined
as a means through which manufactures,
distributors display their good to the members of
People participation in trade fairs have privilege to physically
examine, make comparison and learn about new source.
These shows are usually designed of
special group in a particular geographical
area (as made in village trade fair)
individual who participate in the fair
are always interested and inquisitive about
the new trends in a particular field and
probably may want to know whether
there is any slight change in product
features. When the exhibit are well
published, managed targeted, the result will
increase sales volume for exhibitors.
Ability to staff is considered to
be the most essential factor of these
show because it is those staff who
will attend to the customer by informing,
educating and persuading them to buy
and use their newly introduced products.
Trade fairs are good for sales
promotion and sales. the role of trade
fairs in marketing of locally manufactured
goods is to create a form for physical
interaction between manufacturals and their
potential customer or consumers.
Manufacturals use these medium to
know how much increase the buyer or
consumer have in their product both the
new product that are to be
introduced and old product that have
been existing in the market .
They also use the medium to
know how many show purchase intention or
place order, since the participating vendors
expect several benefit which include: generating
new sales lead, maintaining new customer through the
public relation offices at the trade fair
stand selling more to present customer at
company’s price, meeting new customers or
prospects, introduction new products and
educating customer with publication, motion
pictures and visual material Trade fair are
organized at regular interval mostly at the
same location and period of the year which
usually last for seven to the days
(7-10). These are basically two kind of
trade fair which are : zoned in three (3) and
national trade fair. International trade
fair are usually held in Lagos,
Kaduna, and Enugu. Lagos serves as a venue
for any international trade fair that
is to be located in the western region
while Enugu and kaduna serves as the
venue for eastern and northern region
This forum (show) are usually designed for special groups in a
particular geographical area. (as made in Nigeria trade fair). Individuals who
participate in this fair are always Interested and inquisitive about the new
trend in a particular field and probably may want to know whether there is any
slight change in product. Then when the exhibits are well publicized, managed,
staffed the result is an increased sales volume for exhibitors. Edit staffing
is considered to be the most essential factors, these show and conventions
merely because it is these staff who will attend to the customers, by
informing, educating and persuading them to try or use their newly Introduced
Trade fairs help in attending companies and enterprises get in
touch with their customers and getting many inquires from serious minded
enterprises and company executives who end up placing prodders. Trade fair is a
good venue for sales promotion and sales.
The role of trade fair in marketing of goods is to increase
marketing performance, it also create a forum for physical interaction between
manufacturers and their potential customers. Manufacturers use these medium to
know how much interest the buyers or consumers show in their products both the
new product that are introduced and old product that have been existing in the
market and how consumers reach to various features and terms, also how many
express purchased intention or place order, since the participation vendors
expected several benefit which include generating new sales lead, maintain new
customers/contract. (though the public relation officers at the trade fair
stand), selling more to present customers at company’s price, meeting new
customers, introducing with publication motion pictures and visual materials.
Trade fair is organized
at regular interval mostly at the same location and period of the year it
usually last from seven to ten days (7 – 10 days). There are basically two
kinds of trade fair organized in Nigeria.
The International trade fairs which are zonal into three in this
country (Nigeria) are Lagos, Kaduna and Enugu. Lagos serves as a venue for any
International trade fair that is to lasted in the Western region while Enugu
and Kaduna serve in the Northern regions.
Emily Millionaire Industry Limited with head office in Lagos came
into the cosmetic production in the late 1978 while that of Enugu branch was
established in 1990. The company have participated in both International and
local trade fair to better it’s futures in the cosmetics Industries thus the
researcher looks at trade in improving market performance of cosmetic
Industries with special Interest on Emily Cosmetics Limited Enugu.
The role of trade fairs in the promotion
of locally manufactured goods to the consumer and
the companies need not to be over emphasized.
But most often the goods of trade
fair are not usually acquired, these start
from the fact that it takes the consumer a lot
of time searching out the stand for
the producer of these goods, because these
stand are not strategically located. The place
is usually crowded, most often customer
cannot stand for long struggling to
locate these stand. Some times the
attitude of the attendance are nothing to
write home about. In some cases, manufacturals do
not relative very well to the customer,
question of enquired by customer are
not often well treaded. Some times, it is
entirely ignored, one can find that
price of goods at trade fair
are at times very high compared to
what obtain in the open market. Most of
these stands are attractive they are some
times not clean and tidy, this bring
about discouragement of some visitor from
doubt have affected the visitors negatively and
this impacting negatively on the
sales of participants. These problem and
many more as the relates to Emenit limited
from the focus of this study.
OF THE STUDY
The main objective of this research work is to critically assess
how trade fair can help the marketing of Asbestors sheet made
Emenite ltd. Other objective are:
1. To know how trade fair
can help a company to increase their market
share and profits.
2. To determine how trade fair can help
stimulate marketing of Emenite
product (Asbestors sheet)?
3. to find out whether participants, organizers and
consumer obtain value for there money.
4. Finally, to asses how the participating
companies judge trade fair and how they adjust when the need arises.
1.4 Research questions
The following research
question will help guide the researchers.
How successful is trade fair in promoting eremite product
Does trade fair create
awareness of asbestos sheet made by eremite.
What are the problems
of emenit ltd participating in trade fair can encounter.
Does trade fair participating by emenite ltd lead to increase
patronage of asbetors sheet.
Do participant, organizer and consumer obtain value for their
1.5 SIGNIFICANT OF THE STUDY
This research will have a greate
impact on the company, other related companies,
consumer, readers and researchers.
To the company, trade fair will
help Emenite limited to stimulate or increase
the marketing of its product (Asbestors sheet
and other rooting materials) It will also
help them to increase their market
share and profit to other related companies
like ETENIT LTD SAPELE DELATA. It also shows
favourable reaction of potential customer the
product been advertised. Which the aid of trade
show advertising is declining fact with the
increase in the standard of living.
TERMS AND CONDITIONS APPLY
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