This study focused on the impact of
physical distribution policies on pure water. A case study of Yoyo pure
To carry out the research work,
some of the following objectives were set out.
To determine if consumers are satisfied with the distribution policies adopted
by Yoyo pure water in Enugu metropolis.
To determine the impact of distribution on the profitability of Yoyo pure water
To offer solutions and suggestions on how to tackle and alleviate distribution
Based on these, four hypothesis
were formulated data were sourced using questionnaire. Extensive
literature review on past work, text books, journals on the area of study were
Bourley’s formula was used to
determine the sample size of the customers while a census of the staff was
The data collected were
presented on statistical tables, analyzed and interpreted while the research
hypothesis was tested using chi – square.
From the analysis, the
following findings were made:-
That Yoyo company make their products readily available to their customers.
That the distribution policies of Yoyo pure water company lead to increased
customers patronage and impact positively on the profit of the company.
Based on this, the following
recommendations were made.
That the company should continue improving on their distribution policies.
That the company should also maintain good and efficient services to it’s
That the company, should continuously monitor the marketing environment so as
to ensure continued relevance of it’s distribution policies on serving the
market efficiently and effectively.
Background of the study
Statement of problem
Objectives of the study
Formulation of hypothesis
Significance of study
Scope of study
Definition of terms
An overview of physical distribution
Conceptional view of distribution
Channel of distribution for pure water
Transportation of pure water
Channel objective and selection for pure water
Sources of data
Research instrument used
Population f study
Determination of sample size or distribution
Method of data analysis and treatment
Presentation, Analysis and Interpretation of data
Presentation and Analysis of data
Test of hypothesis
Summary of findings, recommendations and conclusion
Summary of findings
An appraisal of physical distribution policy (A case study of Yoyo
pure water Enugu state).
OBJECTIVES OF THE
The research will
have on state the objectives to accomplished through the study.
In envisaged study
three hypothesis will be formulated to give focus to the study.
target group to which the study will be beneficial to will be clearly
SOURCES OF DATA
Data form the
study will be sourced from two main sources. Primary data and Secondary
PLAN FOR THE
REVIEW OF RELEVANT LITERATURE
here will conduct library researchers on text books, Journals, Magazines, and
Other publication related topics to the one under study.
The review will be
stated on sub – heads.
METHOD OF DATA
The method of data
collection on the envisaged study will involve face to face distribution of
copies of questionnaire to the customers and staff of the case
organization. The researcher will give out the copies and allow one week
filling period after which he will collect the new filling out copies for
instrument to be used on this study will be questionnaire. The
questionnaire will control both close and open ended questions.
METHOD OF DATA
TREATMENT AND ANALYSIS
tables frequencies and percentages will be used to analyze the data collected
while chi – square will be used in testing the hypothesis.
All the books and
related material consulted in the course of writing the project will be listed
in alphabetical order.
1.1 BACKGROUND OF STUDY.
Many people have myopic ideas
about distribution they misconstrue it as a strategy, which applies only to
manufacturing and marketing.In these days of rapidly changing needs and
business circumstances it is important that Yoyo worker/staff/management should
thoroughly appreciate the importance of distributions and reliance to the
As satchet water industries
relies on distribution for it survival and profitability, it is inevitable that
it should develop and resilience to adopt the changing economic of its
customers, which are becoming more sophisticated and complicated.
Provision of satchet water in
Nigeria is faced by myriads of problems ranging from inadequate extension
service, poor input distribution high cost of labour etc. however, the most serice
but often the most neglected is the distribution and marketing.
To understand fully what
distribution of satchat water service means to customer one has to forest
understand the meaning of distribution in general, distribution is not only to
loading, unloading and movement of finished goods form the producer to their
final destinations. The present demands, its this areas of marketing cannot be
easily understood unless one looks at the various activities involved in
Producers of goods and service
made product available to their customer through various avenues called
channels of distribution. This term owes its origin according to Zikmunal etal
(P.312) to a French word for earn, thus suggesting a path through which
something moves. Channels of distribution all, therefore the routes or paths
through which goods and services pass as they move from their producers or
manufactures to their buyers. They can be viewed, according to stern and his
colleagues (stan etal: 1982, P.3) as sets of interdependent organizations
involved in the process of making a product or service available for use or
Though their is need to satisfy
the customers need there is also a need to make profit for the existence of
yoyo industry. The main objective of distribution is to provide goods and
service available to customers distribution also involves the strength and
weakness of the company.
Proper distribution implies
providing the right services at the right time, at the right price at the at
the right customers and in the right place.
1.2 STATEMENT OF PROBLEM.
This study is centred on the
distribution of satchet water for this business to survive. It must be
prepared to uphold the distributions concept of the supremacy of the
distributions concept of the supremacy of the customer. Upholding the supremacy
of the consume involve identification and satisfaction of specified needs.
The needs and wanted of
customers have got to be cleanly and subsequently satisfied by designing the
services that at least approximates to the customer derives.
The following problems are
The industry has not realized the importance of distribution in their
activities and its rarely carried.
The industry rarely uses expert hands in marketing their services.
1.3 OBJECTIVE OF THE STUDY
In the light of the identified
problems of the satchet water industry as defined above, the study aim
critically at the yoyo pure water with a view to discovering the specific
problem of the industry, especially in the area of consumer orientation and consequently,
advising management on how to improve distribution devices to satisfy customers
needs efficiently and so ensure the survival of the business units that make up
the industry. Based on this, the following are specific objectives the research
is designed to achieve:-
To evaluate the distributions practice of satchet services industries.
To know if and there are prospers for greater productivity in the services
offered to the public.
To know effective distribution, is on consumer patronage.
To estimate in advantages or disadvantages to the customers.
Finally to investigate the prospect of reducing the problems of in adequacies
of tools and machineries.
The formulated hypothesis in the study include:-
Ho: Consumers are not satisfied with
the quality of services as presently offered by the satchet water industry.
Hi: Consumers are satisfied
with the quality of services as presently offered by the satchet water industry.
distribution network of YoYo satchet water inefficient
distribution network are efficient
choice of satchet water is not influence it’s availability.
choice of satchet water is influenced by it’s availability.
OF THE STUDY:
The result of this work will substantially help management of Yoyo
to be aware of the type of services their customers desire to obtain any
obstacles there. This awareness is of great importance as it will enable
them to attract and machtain sufficient customer patronage to ensure profitable
operations through the adoption of the distribution concept.
The prospective satchet water
will also benefit from the research since it will afford him as knowledge of
the problem inherent in satchet water business that is likely to encounter and
help them to avoid them. Furthermore, the research exercise entails.
This work can also be useful to
prospective satchet water by serving as a guide in decision making if new
eventually go into satchat water business.
Finally the research will lead
to increase outelligence of the workers on the field to satchet water business.
OF THE STUDY:
This research work look at the physical distribution policy of the
research is going to focus only in Yoyo pure water Enugu.
1. Channels of distribution – goods and services
available to their customer.
marketing strategic – defines the broad principal or comprehensive plan of
action by which the business unit expect to achieve it’s marketing objective on
a target market (Etgel 1997:330)
Physical distribute – this is the movement of raw materials or finished goods
from the product plant to the target consumer (Ebue 1996:92)
Problem is the phenomenon that is occurring why research is being out.
TERMS AND CONDITIONS APPLY
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