The Impact of Information and Computer Technology – ICT on the
Marketing of Automobile Product in Nigeria A Case of Mercedes Benz Anammco
Limited Enugu. This study was carried out under five chapters which was
beneficiary to the management, researcher as well as others for the coming
research works. The population of the study include both staff and
customer. The population of staff are 720 while that of customer are
2800. The researcher determines the sample size of the study using Bourley
formular method. Questionnaire were administered in regard to the sample
size. Though not all the distributed questionnaire that were returned. Thus,
total of 607 questionnaires were discarded. The researcher discovered that
network failure effect the easy flow of information and computer technology, it
is also discovered that staff of the company are not all knowledgeable in
operation of ICT. Moreso, it is covered that the staff attained further
training from time to time. Based on the finding, the researcher recommend that
the company should educate their staff on how to operate ICT effectively, more
efforts showed be encourage in satisfying customer need by delivery
quality service. Furthermore, the management should monitor the
activities of their staff in the organization against fraud.
1.1 BACKGROUND OF THE STUDY
As to the review of information technology, it combines the
collection, gathering, recording, storing, processing and communication or
dissemination of information from one source to another where the information
is being passed.
According to Olakunori (2003:1), it observed that starting point
of our study of information and information revolution. The information
explosion aided by computer, the mass media and the continua nature of
telecommunication network has contributed to the varied conceptions of our
Information aid can be
denoted to whatever that can be coded for transmission through a channel that
connects a source with a receiver, regardless of the semantic content.
The place of technological change in information technology will not likely
accelerate the already observed growth in the inter-dependent of inter national
relationship not just economic and financial but also political and cultural.
According to Ifezue
(2008: 11-20), it throws light on the place of information technology in
business through the increase in the creation, use management and dissemination
of information has considerable effect on the socio-economic and political land
scape on our modern society. Those places in information technology that
covers business are:
- Technological advancement
- Economic business and financial accounting
- Management and control
It is pertinent to note that the evaluation of information has
contributed a lot and would still do more in business. (Conati and Thomas
i. Information Technology lead to
improved way of carrying out traditional manufacturing process (ie simple the
substitution of the new technology for the existing system and the utilization
of standard activities).
ii. Information technology offers the
possibility of linking design of production (example through a variety of aids
and data base that sense and collects changing market trend). Production to
distribution (ie by automatically incorporating order and commission by
customers and supporting into the production process) etc.
More technical advances
are expected in the automation of telecommunication in business son, reduced
lead time per existing and new product. Received invent are more accurate
control over production and better quality production management information
like the following:
- Increased utilization of expensive equipment
- Reduce overhead cost
- Improved and consisted quality
- More accurate forecasting
- Improved delivery performance
1.2 STATEMENT OF THE PROBLEM
The problem of poor quality or low quality of service is not
peculiar to the auto-mobile service. It is a general problem of this nature
that we do not appreciate giving quality services information although we
appreciate receiving. It in the past, a large service of automobile are handled
manually requiring relatively large labour forces, to handle a large volume of
However, the long
waiting for such service handled led to frustration and dissatisfaction of
quite a huge number of customers. This study is aimed at researching on
the impact of information technology on marketing of automobile products in
computer technology is a concept that has for long enhanced the marketing of
divers sector of the economy including the automobile industry, but its
efficient application by some of these companies in the automobile industry
including ANAMMCO has impacted negatively on the marketing of its products and
services. Most of his firms on the other hand do not take into consideration
plans and strategies to effectively and efficiently implement this technology
for growth and profitability.
OF THE STUDY
The aim of this study is to find out the impact of information
technology on the marketing of automobile product in Nigeria. Moreover this
study was aimed at finding out the correction between information technology
and service delivery of automobile service.
relate the advent of information technology to effective services delivery of
investigate the effect of information technology investment on profitability of
automobile service customer loyalty.
determine the effectiveness of information and computer technology on the
marketing of automobile product in Nigeria.
identify associated with information computer technology
recommended possible solution in solving the identify problem discovered.
1.4 RESEARCH QUESTIONS
information and computer technology has any input on the marketing of
information and computer technology is said to be expensive to access?
network failure affect the connectivity of information communication technology
is said to be expensive to access.
Network failure affect the connectivity of information communication technology.
information and computer technology help in creating customers satisfaction in
1.5 FORMULATION OF HYPOTHESIS
and computer technology are not easy to
operate by most staff of Anammco
and computer technology are easy to operate by most staff of Anammco
working failure dose not affect the information communication flow chat.
working failure dose affect the information communication flow chat.
are not satisfied with the level of information and computer technology on the
marketing of automobile product.
are satisfied with the level of information and computer technology on the
marketing of automobile product.
technology does not increase sales volume of automobile product
technology increase sales volume of automobile product
1.5 SIGNIFICANCE OF THE
The importance and rate of information technology on the marketing
services cannot be over emphasized. The automobile service sector cannot
survive today without the use of information techno0logy. They must do an
excellent job if they are market. Recent study have demonstrated that the
key to profitability in the automobile sector performance is knowing and
satisfying target customers with competitive superior offers. Market is
of the automobile service sector functions charged with defining customers target
and best ways of satisfying their needs competitively and profitable.
The new information
technology service will be useful to MB-ANAMMCO in urban area to make their
work to be easier and faster.
- The new information
technology series will be useful to MB ANAMMCO in urban area to make their work
to be easier faster.
- The company will benefit
from the researcher findings as it will become more aware of the information
technology system and its problems, of which will enable them to plan ahead of
time in order to reach their objective demand or plan for its future.
1.7 DEFINITION OF TERMS
It is the collection gathering, recording, storage, processing and
communication or dissemination of information using micro electronic based combination
of computer and telecommunication technology.
This is a data that has already been processed, interpreted and
understood by the receiver of the message.
It is any paid of non-personal presentation and promotion of
ideas, goods and service by an identified sponsor,.
This is the management function which evaluates public attitude of
an individual or an organization with the public interest, plans and executives
a program of action to earn public understanding and acceptance.
This means proper consideration integrated and control of all
management activities in such a way to achieve the set objective of a customer
According to Adirika (2006:154) he observed that products
which are newly introduced is the act of innovation. He also talked about
market mix which has the set of marketing tools that the firm uses to pursue
its marketing objectives in the target market.
This is the fundamental marketing logic which the business unit or
organization uses to achieve its marketing objectives.
TERMS AND CONDITIONS APPLY
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