ABSTRACT
Transportation is very
essential in developed country like Nigeria. It is an integral part of
distribution. Therefore the topic entitled “The Effect of High cost of
transportation and its effect of on cost of consumer goods n within Enugu
Metropolis. The researcher has carried out research using questionnaire and
oral interview. The researcher used tables and analysis in simplifying
the data collected. In sample determination the researcher used tables and
analysis in simplifying the data collected. In sample determination the
researcher used Bourelys formular in which chi-square was used in testing the
hypothesis. In summary high cost of transportation leads to perishable of goods
due to inability of the goods to delivery to final consumer to appointed time.
and it is recommended that government should provide vehicle to service all
identified urban areas for each access and evacuation urban areas for easy
access and evacuation of consumer product from rural areas to consumer product
from rural areas to urban areas. And should subsidy consumer goods
through forming consumer co-operative society.
TABLE OF CONTENTS
CHAPTER
ONE
INTRODUCTION
1.1 Background
of the
study
1.2 Statement
of the Problem
1.3 Purpose
of the
study
1.4 Hypothesis/
Research
Hypothesis
1.5 Significance
of the
study
1.6 Scope
Delimitation of the Study
1.7 Definition
of
Terms
CHAPTER TWO
Review of related
literature
2.1 Overview
of Marketing Mix
2.2 Definitions
of Marketing
Mix
2.3 The
Marketing Mix as Tools of Study
2.4 Importance
of the Marketing Mix
2.5 Marketing
Concept
2.6 Holistic
Marketing
CHAPTER THREE
RESEARCH DESIGN AND
METHODOLOGY
3.1 Source
of Data
3.2 Population
of the Study
3.3 Research
Instrument
3.4 Validity
of Research Instrument
3.5 Determination
of Sample
Size
3.6 Sample
Techniques
3.7 Instrument
Used
3.8 Methods
of Data Treatment and Analysis
Reference
CHAPTER FOUR
Data Presentation and
Analysis
4.1
Presentation and Analysis of
Data
4.2
Testing of Hypothesis
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS
CONCLUSION AND RECOMMENDATION
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
Bibliography
Appendix
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND
OF THE STUDY
Transportation is very
important in a developing country like Nigeria.
It is the major
root of economic development of every nation. Transportation is an
integral part of distribution. This is because an item
produced at one point has little value unless it is moved to the place where it
is needed or demanded.
It is necessary to have
distribution systems to move the item produced. Large scale production cannot
exist in a vaccum without transportation. The most efficient large scale
production plant cannot operate unless the things produced are sold to the
final consumers to yield utility.
These products can never
be sold unless they are they are distributed to the areas where they are
demanded. Transportation therefore makes it pos Ssible for the
distribution of products from the areas where they are sold.
It is said that
“transportation broader the market”. An adequate transportation system provides
the means by which mass distribution and production takes place.
The Nigerian
transportation system which was developed during the colonial era, with
railway, road transportation and later developed to sea and air line
transportation modes inefficient. S
The problems of
transportation includes:
1. Bad roads and rail for land transportation.
2. Cost of maintenance
3. Inadequate technological
know-how for maintenance of available vehicle.
4. Increase in petrol oil by
the Federal Government
Because of these problems, the transport system
operators, who are
mainly individual “before the introduction of mass transit system found it very
difficult to still stay in business. Owing to the fact that, it is very
hard to import new vehicles into the country, people diverted to the
importation of fairly used vehicle popularly known as “Belgium” for it is
cheaper to acquire.
These fairly used
vehicles turn out to break easily when used on our bad roads.
The transport operators
have no alternative but to charge high transport fairs whenever their vehicle
are in order.
This high transportation
cost started affecting the economy as a whole as this sector is the basic
service sector to all earlier state. Among the variable this study will attempt
to determine the degree to which high cost of transportation affects process of
cost of transportation affects process of consumer goods particularly this
study tries to find out the following:
The consumers challenge that the increasing prices are indication of the
profiting attitude of sellers.
1.2 STATEMENT
OF PROBLEM
There has been a
continuous increase in the prices of consumers goods in Nigeria for many years.
These prices increase have been alleged to be as a result of increase in
transportation cost, associated with removal of fuel subsidy.
The effect of this high
cost of transportation and hence, the research has concentrated his research
work on consumer goods. Most of this Nigeria populace use transportation for
their commercial and other activities. The high cost of both inter city and intra
city road transportation in Enugu urban has made life very difficult for the
resident of the state and has negatively affected the economy of Enugu
metropolis area of Enugu State.
It is in the light of the above problems that the researcher has decided to
carryout research which is very timely on the topic “The effect of high cost of
transportation of Nigeria economy and its effect on the cost of consumer goods.
1.3 OBJECTIVES
OF THE STUDY
The activities of retailer in the market affect
everybody in the society and most consumers are dissatisfied with rapid
increase by removed of fuel subsidy which transfer it burden to transportation
cost. This study is design to:
1. Determine
the effect of high cost of transportation on the prices of consumer goods
particularly in Enugu metropolis.
2. To
know how the high cost of transportation effect consumer goods.
3. To
identify the causes of high cost of transportation in consumer goods.
4. Findout
what can be done to alleviate the problems of increase prices of consumer goods
in the market.
1.4
RESEARCH QUESTIONS
1. Do
you think that there is need to determine the effect of high cost of
transportation on consumer goods.
2. What
are the causes of high cost of transportation in Enugu metropolis?
3. Do
transport cost affect the consumption pattern of consumer?
4. What
do you think should be recommendations on how to alleviate the problem
surrounding the study.
1.5
RESEARCH HYPOTHESIS
H0: Increase in transportation fare has lead to high
in prices of consumer goods.
H1: Increase in transportation fare has not lead to
high in prices of consumer goods.
H0: High cost of transportation does hampers the
evacuation of agricultural products
H2: High cost of transportation does not hampers the
evacuation of agricultural products
1.6 SIGNIFICANCE
OF THE STUDY
This work will be of
immense value to the following:-
1. The
individual transport owners and companies whom it will serve as a guide to
improvement of their efficiency.
2. It
will also go a long way in helping the students and others who may be
conducting research work on the same field.
3. The
government and other agency responsible for transport operation in the country
will not be left out, they will also benefit.
4. This
work will be also be of value to the general public who will be informed of the
effect of high transportation on them and then will resolve on how to go about
it.
1.8 SCOPE
OF THE STUDY
This study which covers
only the effect of high cost of transportation on Nigerian economy and
its effect on the cost of consumer goods using Enugu metropolis as the case.
Department | Marketing |
Project ID Code | MKT0101 |
Chapters | 5 Chapters |
No of Pages | 87 pages |
Methodology | Chi Square |
Reference | YES |
Format | Microsoft Word |
Price | ₦4000, $15 |
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Contact Us On | +2349067372103 |
Contact Us On | +2349094562208 |
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