This research work titled THE ROLE OF MARKETING PLANNING IN THE
MARKETING OF COMPUTER PRODUCTS A CASE STUDY OF MICRO PRODUCTS LTD. ENUGU was
carried out with the following objectives.
To determine if the organization usually adopt effective marketing planning
To offer solution to the company for the need of effective marketing planning.
To achieve the above objective
questionnaire were prepared and administered on customer’s relevant staff and
management micro product Ltd.
Topmen’s formals was used to
determined the sample of consumer of micro computer services while census was
used for staff and management.
The hypothesis formulated were
tested used chi-square. Extensive literature review was carried out on
books and relevant material. The questionnaires analyzed with percentage
tables and frequencies shows the following that marketing planning can standout
with the implementation of its promotional tools there by making the consumers
have a sense of choice base on what they prefer them to create on the market.
That a good quality product
should be advertised in a very planned and organized way to get the attention
on his targeted audience.
Based on this findings the
researchers recommend the following micro products should get the attention of
the targeted audience.
The ability of any organization
to get its product to its targeted audience / consumers depends very much on
the effective implementation of marketing planning.
These recommendations if
properly carried out will boost marketing planning in the marketing of computer
TABLE OF CONTENT
Background of the study
Statement of the problems
Objective of the study
Formulation of hypothesis
Significance of the study
Scope of the study
Definition of terms.
What is marketing planning
The place of marketing planning in marketing
Factors that determine effective marketing planning
Strategic marketing planning
Essential contents of a marketing plan
Company profile: Micro products limited
Basic planning process in business
Steps in marketing planning
Population of the study
Sampling size determination
Research instrument used
Method of data treatment and analysis
Limitation of the study
Presentation, analysis and interpretation data
Presentation and analysis of data
Test of hypothesis
Summary of the finding recommendation an conclusion
Summary of finding
OF THE STUDY
Marketing as a course of study is very young compared to other
established courses of study, so also is planning and control in
business. The aim of any marketing operation (planning and control is to
make the future happier, but this fact was not well recognized by most firms,
initially the job that should be handled by experts in the field of marketing
were given to less qualified personnel and in most cases this shortens life of
As time went on there is
competition among companies and they have to face to know what their
customers want before the market.
This idea bought about
companies having well laid down plan before they market good and services for
market needs. In executing thee plans the company or marketers in charge
how feel that to be successful one must be able to control set down plans.
In planning and control of
marketing activities the reward comes from what is put into the plan and
measure up, monitoring (control) rather than from what is eventually
The process of marketing
planning and contrail is to make the future happier. It is mostly
concerned with helping management identify marketing problems and alternative
ways to solve them and easy decision making marketing planning share with the
other activities of the marketing mix, the distinction in commerce of being a dynamic
element in operation of business.
In the view of Edeoga (2002:
(2)/planning is the process of anticipating the future and determining course
of action for achieving organizational objectives planning is deciding in
advance what to do, how to do it, when to do it and who is to do it, when to do
it and who is to do it (Agbo 2000:33). As Billy E. Goetz Acted, planning
is fundamentally choosing and a planning problem abises only when an
alternative course of active is discovered.
Edeoga believes that the planning
process creates a blue print that not only specifies the means for achieving
organizational objectives but provides chokepoints at which performance can be
compared with expectations to determines whether current and activities are
moving the organization toward its objectives.
The important of planning in
any organization including computer services business, need not to be once
emphasis Adnika believes that he who fails to plan planes to fail this include
organization, he noted future that no organization can operate profitably by
merely trying to react to situation development as they occur.
It is because of the important
of planning that the researcher enfical looks at the role of marketing of
of the problem
To survive in a dynamic and competitive environment like our
marketing organization must understand and practice marketing planning.
Marketing planning up an organization to base its marketing program or
marketing effort on the needs and want of consumers marketing planning leads to
increased profitability survival and growth of the from. Inspite of these
and many more many company including computer services from plays Lip services
to marketing planning these have cost a lot of failure of many organization
including computer froms. This the researcher seeks to find white having
company fail to plan their marketing products?
To what extent does lacks of
marketing planning lead to fail of many companies these and many mane farms.
The central task of these research works.
1.3 OBJECTIVES OF THE STUDY:
The primary objective of this
study is to threw mare light or examines mare deeply on the degree of
efficiency in planning in computer services from.
To determine if the organization actually adopt effective marketing planning
To offer solution to the company for the need of effective marketing
To determine whether the company uses efficient plan in their operation
To determine the effective planning on the sale of computer from.
To determines the impact of planning of profit of organization.
To determine the impact of marketing planning on companies satisfaction of its numerous
Effective planning has a negative impact on marketing activities of computer
Effective planning has a positive impact on the computer firms.
Effective planning do not increase the profitability of computer firms.
planning do increases the profitability of the of the computer firms.
Marketing planning does not lead to effective co-ordination of various department
in an organization.
planning leas to effective co-ordination of various department in an
Marketing planning does not lead to companies satisfaction of their customers.
planning lead to companies satisfaction of their customer.
OF THE CUSTOMERS:
This study is expected to draw the alternation of other
researchers in the field of business especially marketers who may be interest
in the conduct of more in dept research in the area of the importance of
efficient marketing planning in an organization.
Ideas and information produced
have will act as a frame work to direct marketing manager in formulating
efficient marketing planning even foreign investors in Nigeria.
It is expected that, this will
bring out the role of efficient marketing planning and control in increasing
sales of a farm product it will help to provide an explanation of those facts
that can ensure of the effectiveness of marketing planning this research work
will help provide an insight into the operation of marketing planning and
computer firms this work is also expected to serve potential marketers as
history or reference materials during their own time of leaving.
OF THE STUDY:
This research was undertaken to
examine the role of marketing planning in the marketing of computer products.
However, in the view of limited
resources time, and other constraints emphasizes was place on.
Operation within Enugu
A marketing planning is a
written document that spells out the goals, strategies, and tactic that will be
used to gain maintain the competition position and result that the company is
seeking is situation, analysis, marketing objectives and goals marketing
strategy action programme and budget.
It concerns with establishing and maintaining appropriate
procedures for monitoring and measuring the implementation of marketing plans
and strategies set out to achieve and taking necessary correction “actions”
(Adirika 1996: 260).
TERMS AND CONDITIONS APPLY
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