ABSTRACT
An Appraisal of the application
of marketing strategy by state Economic Empowerment and Development Strategy
(SEEDs) in reducing poverty and unemployment in Enugu state within the period
2004 – 2008, was carried of SEEDs programmme in Enugu state.
This research work was done to
determine whether SEEDs has actually reduced the level of poverty and
unemployment in Enugu State.
Against this background, the
project has the objective of findings out the implementation of SEEDs programme
and suggest ways to build on the success and correct the weakness of the
programme in the coming years. Other objectives include.
1.
To determine whether the SEEDs programme has reduced enlightenment programme
for rural and urban development with the use of SEEDs programme
2.
To determine the marketing strategy adopted in executing the programme.
3.
to identify the factors militating against the application of marketing
strategy
4.
To determine the constraints to the effectiveness of SEEDs in promoting state
development.
5.
To make recommendations based on the findings
A survey research design was
carried out and a sample size of 400 respondent was studied. Questionnaire was
the major research instrument used in collecting data for this research work.
The chi-square statistical tool was used to test the hypotheses formulated
leading to the following major findings.
1.
There is significant relationship between marketing strategy adopted by SEEDs
an state developments.
2.
The state government support enlightenment programme for rural and urban
development with the use of SEEDs programme.
Following our findings, we therefore conclude that the failure on the part of
the government of Enugu state to improve on the implementation of SEEDs
programme will not help reduce the level of poverty and unemployment in the
state but will rather increase the rate tremendously on the good citizens of
Enugu State.
TABLE OF CONTENTS
CHAPTER ONE: INTRODUCTION
1.1
Background of the
study
1.2
Statement of
problem
1.3
Objectives of the
study
1.4
Research
questions
1.5
Research
hypothesis
1.6
Significance of the
study
1.7
Scope and limitations of the
study
1.8
Definition of
terms
References
CHAPTER TWO- LITERATURE REVIEW
2.1
Conceptual
framework
2.2
Need for marketing strategy by
organizations
2.3
The state economic empowerment and development strategy (SEEDs) and its
marketing
strategy
2.4
The concept, characteristics and challenge of poverty and unemployment in Enugu
State and Nigeria in general
2.5
Distribution channel of SEEDs programme in Enugu State.
2.6
Application of marketing strategy of
SEEDs.
2.7
Marketing constraint of the SEEDs implement
References
CHAPTER THREE: RESEARCH METHODOLOGY
3.1
Research
design
3.2
Area of
study
3.3
Population of
study
3.4
Sample and sampling
techniques
3.5
Instrument for data
collection
3.6
Method of data
presentation
3.7
Method of data
analysis
References
CHAPTER FOUR: PRESENTTION AND ANALYSIS OF DATA
4.1
Data presentation
4.2
Testing of
hypotheses
CHAPTER FIVE: SUMMARY OF FINDINGS,
RECOMMENDATION AND CONCLUSION
5.1
Summary of
findings
5.2
Conclusions
5.3
Recommendations
Bibliography
Appendix
Questionnaire
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Over the last four decades, the federal government has made effort to address
the recurring challenges of poverty and unemployment in Nigeria. Many not these
efforts have not been very successful due to none implementation and poverty
are two socio-economic problems that have continued to pose challenges to
government through out the globe “ these two problems have become epidemic in
the Nigeria economy” Soludo (2004).
The incidence of poverty has been high and on general increase since the 1980’s
poverty rose from 28:1% to 46.3% in 1985 fell to 42.7% in 1997 but increased
rapidly to 65.6% in 1996 but by 2003, it stood at 54.4% NBS, (2006).
Other demoralizing indicator of poverty are also given life expectancy was
unsatisfactory low at 54 years in 1999 while other countries like Japan life
expectancy was 80.8 and average of almost 78 years in the 48 “high human
development countries: (UNDP 200: for some global poverty indices see third
wall 2003: 52-62). Infant mortality at 77per 100 and maternal mortality
at 704 per 100,000 like birth are among the highest in the world other
available data from national bureau of statistics show unsatisfactory pictures.
-
Only about 10% of Nigerians has access to good drugs
-
Physician per 100,000 people were fewer than 30
-
Over 5 million adult Nigerians has been estimated to be living with HIV/AIDs a
number that may be currently exceeded.
-
The proportion of children fully immunized had dropped from 30% in 1990 to 17%
in 1999 and almost 40% of the children in the later years had never received
any vaccination.
-
Access of potable water in 1999 was limited to about 50% of the population,
less than 40% of the rural population depend on the forest for livelihood and
domestic energy.
-
Up to 1.5 hours a day on (the) average are spent by rural house hold to collect
water and fire wood, with household member walking an average of one kilometer
a day to collect water and firewood (central bank of Nigeria annual bulletin
2003. (WWW.cenbank.org).
Also, qualitative indicators of
poverty that have suffered vulnerable group in both rural and urban communities
in Nigeria between 1980-2005 is unemployment on the other hand, unemployment
level has continued to rise since 1986 with a growth rate of 11.2% between 1984
and 1986 the rate was 17.3% (National Directorate of employment: 21)
unemployment is one of the very many dimension of poverty and a very critical
and central one. It is believed that once unemployment is poverty addressed,
some of the other dimension of poverty will disappear. The twin problem of
unemployment and poverty. Therefore constitute national challenges of all time
(Ugbaja 2005).
The federal and state government have continued to immitate, promote and
complement effort aimed at reducing the intensity of poverty and unemployment
in Nigeria.
In fact, in recent time the
federal government has redoubled its effort and is stopping at nothing to take
fight to the nooks and crannies of the 36 states of the federation including
the federal capital territory Abuja.
In the light of the above, the
federal government announced a national policy on March 2004, with an effective
marketing strategy in the implementation. This programme has been known as the
National/Economic Empowerment and Development Strategy (NEEDs).
In the forward to NEEDs document the former president Chief. Olusegun Obasanjo
in 2003 stated the strategic points of NEEDs which are wealth creation,
empowerment generation, poverty reduction and national value re-orientation
within a time frame of 2003-2007. however, this work will concentrate on SEEDs
which is the state counter of NEEDs.
This marketing strategy has
been developed form a participatory process involving state and local
government, national and state legislators, civil society organization,
traditional institutions, business entities, donor agencies, ministry of
finance, national planning commission etc.
It is against this background that this study is et to examine this policy with
a view to determining it’s marketing strategic implication for the state
development.
1.2 STATEMENT OF PROBLEM
The greatest concern to any growing economy is it’s ability to curtail or
reduce the level of poverty and unemployment in the country.
We have heard o several programmes from previous or past administrations being
aimed at improving the lives of the people by reducing the level of poverty and
unemployment parading the economy. Many of these efforts have not been very
successful due to none implementation of an effective marketing strategy, lack
of innovative and intellectual ideas by the initiator of the programme in the
fight for corruption.
Also, high level of illiteracy by the rural dwellers which have retarded the
effectiveness of the programme in disseminating to the people at the
grassroots.
These problems observed from a bird’s eye-ball view prompted the researcher to
undertake this study on the application of marketing strategy by state economic
empowerment and development strategy (SEEDs) in Enugu state.
1.3 OBJECTIVES OF THE STUDY
The broad objective of the study is to appraise the marketing strategies
employed by SEEDs in reducing poverty and unemployment in Enugu state. Other
objectives include:-
-
To determine whether the SEEDs programme has reduced enlightenment programme
for rural and urban development with the use of SEEDs programme.
-
To determine the marketing strategy adopted in executing the programme.
-
To identify the factors militating against the application of marketing
strategy
-
To determine the constraints to the effectiveness of SEEDs in promoting state
development.
-
To make recommendation based on the findings.
1.4 RESEARCH QUESTIONS
-
What are the types of programme executed by SEEDs?
-
What are the marketing strategy adopted by SEEDs in executing the programme?
-
To what extent has SEEDs reduced unemployment and poverty in Enugu state?
-
To what extent has the state government supported enlightenment programmes for
rural and urban development with the use of SEEDs programme.?
1.5 RESEARCH HYPOTHESIS
1)
(Hoi): There is no
significant relationship between marketing strategy adopted by SEEDs and state
development.
(Ha2): There is significant relationship between marketing
strategy adopted by SEEDs and state development.
2)
(Ho2): The state
government do not support enlightenment programme for rural and urban
development with the use of SEEDs programme.
(Ha2): The state government support enlightenment programme
for rural and urban development with the use of SEEDs programme.
1.6 SIGNIFICANCE OF THE STUDY
Nigeria needs a socio-economic renaissance that will bring this great nation
out of the socio-economic trauma, and Enugu state being part of Nigeria is not
left out. Unemployment, poverty, loss of faith in the economy, youth
restiveness, labour agitation, over-riding gap between the rich and poor or the
rising of income inequality among other negative indices, all stark us in the
face.
The significance of this study, therefore likes in its academic contribution to
the actualization of poverty reduction in Enugu state.
This work will not only attempt to provide valid statement on the role state
economic empowerment and development strategy has played in reducing poverty in
Enugu state but also try to make relevant recommendations that if implemented,
there will be low percentage of poverty in the state.
Kotler (1998: 231) as quoted by Onah and Thomas (2004:84) strongly believed
that marketing strategy is instead of relying organization on one major
differentiation of our thought, a company need to weave its own tapestry
of marketing qualities and activities.
The organization must have a robust strategy and they do that by embarking on
journey to total quality management it is strongly believed that as powerful
agent of business management, self concept, sharper ideology, public opinion,
the media have a role to play in the reduction of unemployment and poverty in
Enugu state.
This research is a struggle on mobilization of youths and also in addition to
the sensitizing literature research on implementation of SEEDs programme.
DEFINITION OF TERMS
Marketing strategy:
Conceptual definition- is a
systematic process that involves the assessment of marketing opportunities and
resource, the determination of marketing objectives, development of
implementation and control.
Operational definition- This shall be taken as a process of implementing
effective planning of state economic empowerment and development strategy.
Unemployment
Conceptual definition- it is
the fact of a number of people not having a job.
Operational definition: The word is used to indicate one of the
major problem faced by indigenous of Enugu state that is to help and reduce the
rate.
MATERNAL MORTALITY
Conceptual definition- This
means the number of death rate in mothers in a particular situation or period
of time.
Operational definition- It deals with the high rate death occurrence in
mother in the process of given birth to child.
Poverty
Conceptual definition- This is lacking basic necessary
socio-economic facilities that promote and increase the life rate.
Operational definition: This is a multidimensional term but simply
means a situation of lacking money, it also means social deprivation and
hunger.
STATE DEVELOPMENT
-
Conceptual definition:- This is a situation of improvement in the condition of
people in a given environment.
-
Operational definition: Improvement in people condition of living symbolized
availability of means of lively hood and basic infrastructure.
SEEDS
Conceptual Definition – This is an acronym for state economic empowerment and
development strategy
Operational definition – Electronic and paper means of
dissemination of information to diversified number of people in Enugu state.
Department | Marketing |
Project ID Code | MKT0084 |
Chapters | 5 Chapters |
No of Pages | 107 pages |
Methodology | Chi Square |
Reference | YES |
Format | Microsoft Word |
Price | ₦4000, $15 |
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Contact Us On | +2349067372103 |
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