The study towards the public relation Techniques for marketing Air Transport
service in Nigeria (A case study of executive Air line service)
The objectives of the study among others includes.
To determine thee impact of public relation on increase customers
To know how public relation helped in proving communication
between people and organization.
To find out 18 public relation attention of airline come impacts
on its profit based on this three hypothesis were formulating each focusing on
impact of specific public relations.
Information sources, extensive literature; journals, text books
and materials of the area of study reviewed.
Primary data were sources from respondent comprising relevant
staff and management of executives Airline services.
Data collected were presented on statistical tablets analyzed and
Based on their analysis some of the following findings were made.
In the view of the above finding some of this measurement were obtained.
Organizations including Airline should integrate plc in their
marketing programme for better perform.
1.2 Statement of the
1.3 Objectives of the
1.4 Formulation of
1.5 Significance of the study
1.6 Scope of the
1.7 Definition of
2.1 What is public
2.2 Objectives of public
2.3 Public relations strategies /
2.4 The tools of public
2.5 Budgeting for public
2.6 Evaluation the effectiveness of
Pr techniques in
2.7 The role of public relations in idea marketing
3.1 Sources of
3.2 Population of
3.3 Determination of sample
3.5 Research instrument
3.6 Method of questionnaire administration and
3.7 Method of data treated and analysis
4.0 Data presentation and
4.1 Test of
5.0 summary of findings, conclusion and recommendations
5.1 Summary of
Public relation has because a portent marketing tool in modern
business management in recent times its influence is being felt on both
big and small firms with the influence of even expansion it is important to
management organization including Air line services to understand its potential
Nwokoye (1984:212). Defined public relations as the activities of
co – operative, unions, Government their organization in building
and marketing sound and productive relations with special public such as
customers, relations employees or stock holders and with public at large so as
to adopt itself to it environment and interpret itself to society.
Busch and Houston (1995: 2000) noted that public relations is
management function which evaluate public attitude, Identifies policies and
procedures of an individual or an organizations with the public interest and
executes a programme of action to earn public understanding and acceptance.
Public relation management directs responsibility because business
can only survive by virtue of continuing public approaches with public
sentiment. Nothing can fail without it nothing can succeed”.
(Smitt Kogamm 1977:2 quoting Abraham Lanolim public relations is
aimed at making friends for the organization and building internal good- will
on the reasonable assumption that those strongly needed for an organization to
remain in business and make profit with the increase in the activities of
organization . The need for an adequate communication between the
organization and those who in out way or the other are affected by these
activities of the organization because of more imperative. An organization
while wanting to remain variable, need to have good relations with its
employees, consumers/customers of its products and services, future investors,
stock holders and the general public.
As an organization specialized in manufacturing or offering
service, its needs to show its station existing or potential customers that is
up to data, toward looking, concerned to produce and offer the best good and
services for the price it charge and make sure that its customers are satisfied
Edoga and Ani (2001:287) noted that a company should
deliberately plan and execute a continues public relations programme to develop
a good relation between it and the various public amongst other objective that
are being sought with public relation.
A poorly managed organization will find it fruit to attempt to
gain a favourable reputation through public relation programme, spending large
sums of money in other promotional strategies like advertising propaganda
or publicity did not substitute for good public relations.
An organization including that of Air ling industry does not need
to mount costly is recognized. The organization first of all has to continue
its customers that it can be retired, on make them feel at home and hence
system a friendly utmost sphere. Once consumers supplies and other find out
that employees do not care for their interest they will give up their patronage
to another public relation is a step child of marketing and its roles in
organization can never be overemphasized.
Manufactures and producers of goods and services are now aware
that public relations does not only insure good insure good relation with the
public but can strive towards the profit making through increased customers
It is in the light of the important attached to public relations
that the researcher seeks to examine.
Public relation techniques for marketing air transport services in
STATEMENT OF PROBLEM
A good corporate image is usually regarded to be essential for the
existence of an organization the success or failure of Cooperation depends on
its relationship with its public consumers, employees’ stock holder. Government
community distributor, supplier and others.
This organization just like every other governmental organization
and private organization, the don’t care attitude of government properties has
taken its tools on staff of the organization and its responsibilities, most of
the people in Enugu State and aware of their products and services. May people
that go to make inquires and up being instead by the staff. The out of stock
and man know man syndrome that characterizes government owed Institution equal
effects Air line.
All this ill treatment has resulted to negative attitude to
patronage of this organization in Enugu State. In the view of this fall
in patronage and negative attitude. The researcher try to finds out how public
relation can be use to improve Air line service / product, in this study the
researcher critically examine the public relation techniques for marketing Air
transport services in Nigeria.
OBJECTIVES OF THE STUDY
Most of the people do not patronize government organization like
EALS as expected. This fact may be accounted by the level of public relations
as practiced by the organizations in view of this the following objectives were
To find out whether the Airline services have been able to create
awareness about services through the use of public relations.
· To find out the level of attention given to
people by Airline services.
· To find out whether the organization have good
relationship with the press.
· To determine the impact of public relations on
· To find out how effective public relation tools
are in modifying consumers attitudes towards the Airline services.
· To know how public relation helped in improving
communication between people and the organization.
· To recommend solution to problems of public
FORMULATION OF HYPOTHESIS
Taking the identified problems of the researcher into
consideration, the following hypotheses have been formulated for testing.
Ho: Most of the people in Enugu
State are not aware of the product and services of Airline.
Hi: Most of the people in
Enugu State are aware of the product and services of Airline.
The relationship between the organization
and the public is poor.
Hi: The relationship between
the organization and the public is not poor.
Ho: Public relationship activities of
Airline services does not lead to increased customers.
Hi: Public relation activities
of leads Airline services to increase customers patronage.
Ho: Customers are not satisfied with
the public relations activities of Airline services
Hi: Consumers are satisfied with the public relations activities
of Airline services.
SIGNIFICANCE OF STUDY
The most outstanding hope of this study is that its findings will
be immense benefit to employees and employees of labour including government
workers who way not have had a course in public to help practicing managers
especially those who are in none Government organization and similar field.
The study also given an insight into the problems and practice of
public relations in none government organization. The study will help the
organization of none government organization to know where they are lacking in
providing public relations amenities for improved performance. The study will
act as a source of literature review for readers and researchers in a related
SCOPE OF THE STUDY
This study is on public relation techniques for marketing Air
transport service in Nigeria. The study covered on public relation activities
of executive Airline service in Nigeria within Enugu metropolis.
DEFINITION OF TERMS
PUBLIC:– any group has interest or impact on a company to achieve
IMAGE:- Mental picture
or idea, view, opinion of something such as service or product held by the
MARKETING:- The management process responsible for identifying,
anticipating and satisfying customer requirements profitably .
TERMS AND CONDITIONS APPLY
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