The research is on the practices of corporate social responsibilities
in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu).
Primary and secondary data were collected to solve the research
problem. Questionnaires were used as research instrument. The
population of the study comprised the customers, management and relevant staff
of Nigerian Breweries Plc in Enugu metropolis.
In order to carry out the work effectively the following
objectives were formulated.
1) To determine whether Nigerian Breweries Plc Ama
socially responsible in its operation.
2) To identify whether Nigerian Breweries Plc
contribute to social causes.
3) To determine whether Nigerian Breweries Plc came
about the environment which it operates.
In organizing and presenting the data collected, tables,
frequencies and percentages were used while the hypotheses tested with chi –
square. Based on this, the researcher recorded the following findings.
Customers in Enugu metropolis indicated that Nigerian Breweries
Plc contributes to social causes.
1.1 Statement of the problem
1.2 Objectives of the study
1.3 Significance of the study
1.4 Scope of the study
1.5 Research hypothesis
1.6 Definition of terms
2.0 THE PRACTICE OF SOCIAL RESPONSIBILITIES IN
2.1 Criticisms of social
2.2 What is social responsibility and ethic marketing
2.3 Areas of social responsibility
2.4 Factors affecting social ethical standard
2.6 Company’s profile
3.0 RESEARCH METHODOLOGY
3.1 Source of data collection
3.2 Population of the study
3.3 Determination of sample size
3.4 Sampling techniques
3.5 Research instrument used
3.6 Method of data collection
3.7 Method of analysis
3.8 Limitation of the study
4.0 Data presentation and
4.1 Analysis of data
4.2 Test of hypothesis
5.0 Summary of findings
Marketers should not only think of customers satisfaction as the
key to profitability. The marketer operates in an environment.
Where several forces are in a state of dynamic tension and these forces must
never be under estimated by the marketer. Socially responsible marketing
recognizes that the organization is part of a larger society and as a result
should be accountable to that larger society for its actions.
Okonkwo (2000:128) noted that social possibilities is the
concerted efforts of business operators to initiate, formulate and implement
policies and decision concerning the well being of the society by studying how
their business actions and inactions affect the numbers of the society and
taking corrective measures.
In the view of Adirika, Ebue and Nnolim (2001:29 – 292) some
scholars argue that the responsibility of business is to make profit. By
doing so, the society benefits and peoples material needs are met.
However, other scholars are the opinion that the responsibility of a business
is to satisfy the society. Te firm belongs to the people and thus has an
obligation to the different section of the society, suppliers, consumers, stock
brokers, employees, local community, government and the general public.
The social responsibility of business is a logical extension of the societal
marketing concept and social marketing.
Marketers social responsibilities flow out of their conception of
business ethic. Ethics is the study of right or wrong. The conduct
of most business people are highly unethical. There are practices such as
false or misleading advertisements, overpriced, shoddy goods, bribes to win
business, industrial pollution and defective, dangerous and harmful products.
Berkowitz et al (1997:110) are of the opinion that social
responsibility as meaning that organizations are part of a larger society and
are accountable to that society for their actions even though like ethics
agreement on the nature and scope of social responsibility is difficult to come
by, given the diversity of values present in different societal business and
To Berkowitz et al there are three vasic concept of social
1) Profit responsibility: It holds that companies
have a single responsibility and that is to maximize fit provided they operate
within the rules of the game.
Those companies which charge very high prices for new HIV drugs
believe so much on this
2) Stakeholders responsibility; This is a fallout
of criticisms of the profit responsibility. It focuses on the obligation
an organization has to those who can affect achievement of its objectives, viz.
customers, employees, suppliers and distributor. Many companies have
recalled products which they found defective, industrious or harmful, because
they felt that inspite or the high cost of such recall, it was in the best
interest of the stakeholder to do so and that doing otherwise would have
negatively impacted on the image of the product and the companies concerned.
3) Societal responsibility: this is a much broader
concept of social responsibility and refers to the obligation that
organizations have to the preservation of the ecological environment and
interest of master marketers (Enligned self interest) to be societally
responsible, such companies win the trust, patronage and support of the larger
public welfare have led to the formation such international organizations like
coreen peace (Berkowitz et al 1997:111 0 112).
The role of business including brewery industry is to act within
the frame work established by ethics and by government to satisfy the demands
of the public. Guided by this framework, more and more business are
becoming increasingly more socially responsible. It is because of the
importance of social responsibility in business that the researcher takes a
critical look at the practice of corporate social responsibilities in brewery
industry with reference to Nigerian brewery industry Ana Enugu.
1.1 STATEMENT OF PROBLEM
Many organization including brewery industry pursue the profit
objective relentlessly. Some take cognizance of the needs of the
customers but most do not as they operate under an environment to their
Many brewery industries are only interested on only those that can help them
make profit even at the erthlement the concept of social responsibility require
companies to consider the implication of their action within the whole social
system and the system hold the company responsible for any damage the company’s
action will have any where in that system.
Social responsibility is the responsiveness of a business to the
problem and interest of the society. It is carrying out the moral
obligation of business to the society most of this brewery companies. It
is because of the importance of social responsibility improving customers
welfare and improve company’s performance that there searcher take in critical
look at the practice of corporate social responsibilities in the brewery
1.2 OBJECTIVES OF THE STUDY:
In this study, the following objective are formed.
1) To determine if brewery industry are social
2) To find out whether corporate social
responsibility practice of brewery industries use to increase customer
3) To determine the impact of social
responsibilities on profit of brewery industry.
4) To find out the feelings of consumers
5) To find out the problems encountered by brewery
industries in carrying out social responsibilities
6) To offer solution on how to use corporate social
responsibilities for improving customers patronage.
1.3 SIGNIFICANCE OF THE STUDY;
The study is not only an academic exercise, it will have a
substantial benefit to the researcher. It will widen the researcher’s
knowledge in research writing and pricing adopted by corporate social
It will be of eminence benefit to researchers who will find the
study as a sources of literature review.
1.4 SCOPE OF THE STUDY:
This research was undertaken to examine the practice of corporate
social responsibilities in the brewery industry.
1.5 RESEARCH HYPOTHESIS:
Ho: Brewery industries in Nigeria
are not socially responsible
Hi: Brewery industries in
Nigeria are socially responsible
Ho: Brewery industries do not care
for environment in which they operate
Hi: Brewery industries care
for environment in which they operate
Ho: Brewery industries in Nigeria do
not offers product safety
Hi: Brewery industries in
Nigeria offers product safety
Ho: The practice of corporate social
responsibility by brewery industries impacts negative on the profit of the
Hi: The practice of corporate
social responsibility by brewery industries impacts positively on the profit of
1.6 DEFINITION OF TERMS:
More value: Moral or professional standards of behaviour;
principles. Attributes concerning principles of right and wrong
behaviour; attributes based on peoples sense of what is right and just, not on
legal rights and obligation; following standards of right behaviour, good or
virtuous; able to understand the different between right and wrong, teaching or
illustration good behaviour.
Ethics: system of moral principles, rules of conduct, science of
moral conducts – more correctness.
Strategy: art of planning and directing an operation in a
campaign, skill in planning or managing any affair well, plan or design for a
Public good: a thing of high quality, of an acceptable standard,
satisfactory concerning people in general.
Responsibilities: Commitment or duties for which a person or
persons responsible or accountable.
Environment of business: Conditions, circumstances affecting the
life of the business, natural conditions, eg. Economic environment, cultural
and technological environment.
Stakeholders: Person or persons that invested money etc, in an
enterprise or business so that he has interest or share in it.
Individuals that have stake in the future success of a business.
Opportunity: Favourable time, occasion or service of circumstances.
Decorum: Dignified and socially accepted behaviour a moral of good
and exemplary life, worthy of emulation.
TERMS AND CONDITIONS APPLY
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