ABSTRACT
This study
centered on the Role of Nigerian Export Promotion Council (NEPC) in Export
Promotion in Nigeria. The purpose was to establish the extent to which
this organization has succeeded in promoting non oil export in Nigeria.
The entire population of forty three (43) respondents of NEPC, Enugu Zonal
Office were all investigated.
Apart from
secondary data obtained from literature review, primary data were obtained
using questionnaire. The emerging data were analyzed with the aid of
descriptive statistical instruments, namely, tables and percentages. It
was observed that there were clear indications that the council has lived up to
its expectations as there have been increases in the volume and value of non
oil exports which resulted from various activities of the council.
However, loopholes militating against the achievement of full objectives of the
nation’s non oil export policies were revealed.
Also, a
number of recommendations were made which include improved services by the
council, better funding of export promotion, among others, as that will be the
only way to justify the establishment of the NEPC.
1.1 Background of the study
1.2 Statement of the problems
1.3 Objectives of the study
1.4 Research questions
1.5 Significance of the study
1.6 Scope and limitation of the study
1.7 Definition of terms
2.1 Why Export Promotion
2.2 Review of export promotion effort in Nigeria
2.3 The structure of Nigeria’s non oil export
2.4 The structure of Nigerian export promotion
council
2.5 The functions of Nigerian export promotion
council (NEPC)
2.5.1 Trade
information service (TIS)
2.5.2 Product/market
development activities
2.5.3 Advisory
services
2.5.4 Export
financing and incentives
2.5.5 Human
resources training and development
activities
2.5.6 Co-ordination
and co-operation with multi – lateral institutions
2.6 Motivation
of exporters
2.6.1 Export
incentives in Nigeria
2.6.1.1 Other incentives and policies that tends
to encourage exports in Nigeria
2.6.2 Export
liberalization policies
2.7 Other
export facilitating bodies in Nigeria
2.8 Problems
facing non oil export trade in Nigeria
2.9 Problems
of Nigerian export promotion council (NEPC)
2.10 Achievement
of the council
3.1 Sources of data
3.1.1 Primary
sources of data
3.1.2 Secondary
sources of data
3.2 Population of study
2.3 Determination of sample size
2.4 Sampling process
2.5 Selection and construction of research instrument
2.6 Administration of research instrument
(questionnaire0
2.7 Method of data analysis
CHAPTER FOUR: DATA
PRESENTATION AND ANALYSIS
4.1 Presentation of data
4.2 Analysis of questionnaire
CHAPTER
FIVE: SUMAMRY OF FINDINGS
CONCLUSION AND RECOMMENDATIONS
5.0 Introduction
5.1 Summary of findings
5.2 Conclusion
5.3 Recommendations
Bibliography
Appendix i
Appendix ii
Appendix iii
INTRODUCTION
This study
seeks to examine the role of Nigeria Export Promotion Council (NEPC) in Export
Promotion in Nigeria (A Case Study of Enugu Zonal Office).
Export or
international marketing has to do with marketing of goods and services outside
the border of the firm’s home country. It draws its justification from
opportunity costs, existing in different nations and explained my theories of
comparative advantage which states that a country gains from a trade where it
exports products for which it has the capability of producing in abundance,
both for its domestic and exports markets. Inversely, a country gains by
importing products for which it does not have comparative advantage. T he
implication of the theory is that exports are intended to meet commitments an
imports. It then becomes important for any nation to undertake successful
commercial activities aimed at boosting her exports, since the extent to which
it can honor its import obligation is largely dependent on the volume and the
value of its exports. In nearly all-developing economics, development is
understandably tied to growth in exportation, which in turn creates jobs and
raise the standard of living. This is so because, import requirements
arising from development must be financed using foreign currencies.
Therefore, without a diversified export base which will generate enough foreign
currency, a developing it'’ feet, let alone growing. In Nigeria, this
realization came the hard way since the early 70s, the country had been entirely
dependent on crude oil for her foreign exchange requirements the because oil
was providing more than enough to meet these needs, nobody bothered to look out
for, or invest in other sources earning foreign exchange monies.
In fact,
other previously viable sources, especially commodities were almost completely
abandoned, hence the groundnut “pyramids” varnished from Kano, cocoa “Bush”
developed wings and left the west, while palm fruits disappeared from East were
left to floods. Thus, Nigeria once exporting several cash crops became a
mono product exporter of crude oil only. In time, it was realized what
dangers lay shed of a mono-product economy. Nigeria was even a more
pathetic one because her mono product was a natural asset that is exhaustible
and whose price is determined extremely. There was thus need to
aggressively diversify the country’s export portfolio as fast as possible if
her economy was to grow and be sustained. This led to the establishment
of the Nigerian Export Promotion Council in 1976 to put in place strategies,
policies and programmes that would boost Nigeria’s non oil exports. But
before it could attain it’s objectives for the nation, the reality of the
perils associated with a mono – product economy were with us. Crude oil
while in the early 70s attained on all time high price of $40 per barrel had
been enmeshed in economic policies and glutted. National planning and the
implementation of development programmes became virtually impossible. It
was difficult to meet up with recurrent expenditure, let alone capital
project. By 1986, the devastating effects of the glut were evident on
every facet of our National life as the price of crude oil tumbled to an all
time low of $14 per barrel. Our economic boom had turned to economic
doom. The economy had become Aramaic and something urgent needed to be
done to revive it.
In 1986,
the federal government further adopted a Structural Adjustment Program (SAP)
aimed at reviving the economy through a wide range of belt tightening measures
which came with it. One of the major planks of SAP was the rapid development
and promotion of non oil exports in Nigeria with a view of breaking the over
dependence on a single export commodity, thereby stimulating growth in other sectors
and diversifying the productive base of the economy, with emphasis on import
substitution industries. The reality of that programme is the recognition of
certain fundamental distortions or structural defects in the arrangement of the
national economy and life. By this attempts to restructure the Nigerian
economy using its distinctive strength to generate or create its own
opportunities, a lot of efforts have been made between 1986 to date to touch on
nearly all facets of socio-economic life in the country in other that a now
economic entity may be born, giving its citizens a new lease of life to number
of export agencies have been created by government to complement the efforts of
the Nigeria Export Promotion Council (NEPC) in this regard. As it is carried
out its statutory responsibilities, the council plays several roles in the
economic development of the nation. the focus of the project work is thus to
find out to what extent Nigeria Export Promotion Council has helped in non oil
export promotion in Nigeria.
The Nigeria
Export Promotion Council, the leading agency for export promotion in Nigeria,
is not a manufacturing outfit, neither is it a commercial organization.
It is a service outfit, using governments legal backing and funding to offer a
wide range of free services to manufacturing and other service firms all of
which aim at getting their products into the export markets, so also is other
related government agencies.
The term
promotion has its origin in a Latin word meaning “to move forward”.
Today, it is seen as a communication undertaken to persuade others to accepts
ideals, concepts or things (Eagles et al, 1975;4). Promotion is according
to Zikmund et al (1986; 746) “The marketing communication process utilizing
personal or non personal means to remind; inform and persuade buyers or
potential buyers of the organization’s products. The purpose of marketing
is, therefore, to inform buyers about the assistance of a new product or
service; to remind them of the continued availability of the old ones and to
persuade them to buy these products or service, on a long-term basis. The
tasks facing NEPC here are; how will the intending exporters/entrepreneurs
assess the foreign market, how will they know the exportable goods and the
countries that requires them product standardization packages and packaging,
etc? implementing these task entails the use of the following marketing
promotional tools as advertising, personal selling, sales promotion, publicity
and public relations. During this is not very easy as the application of
some of those tools to the activities of a non profit, non manufacturing
(service) agency as NEPC could be misconstructed for example, how does such an
organization talk of sales promotion? All aspect of promotion are being
used in promotion of non-oil exports by the NEPC. This is what we intend
to clearly bring to the fort as well as evaluate the effectiveness of their
activities.
OBJECTIVE OF THE STUDY
This study
is aimed at attaining the following objectives;
To examine
the export promotion role of Nigeria Export Promotion Council in Promoting non
– oil export in Nigeria.
To
determine and assess the effectiveness of the promotional tools employed by the
NEPC in carrying the activities
To examine
the complementary role of other government agencies/institutions toward export
promotion, e.g., Nigerian Export Processing Zone Authority (NEPZA), Nigerian
Export Import Bank (EEXIN), customs services, etc.
To identify
loopholes, if any, in the roles played by the council in promoting non oil
exports in Nigeria.
To proffer
solutions and recommendations that would improve the activiti4es of the Nigeria
Export Promotion Council in achieving the targets of the country’s export
promotion drive.
RESEARCH QUESTIONS
For the
purpose of addressing the problem carefully, t he following question have been
formulated:
1. What are the role of Nigerian Export Promotion
Council (NEPC) in export promotion in Nigeria?
2. How far has Nigerian Export Promotion Council
(NEPC) gone in its leading role of export promotion in Nigeria?
3. What, if any, are the non – oil export promotion
constraints?
4. What are the solutions to these problems and the
way forward for Nigerian Export Promotion Council (NEPC) in consolidating it’s
achievements?
SIGNIFICANCE OF THE STUDY
Export
promotion is a service, in Nigeria, it is still essentially a government
initiative, thus it is non profit. Hence, the Nigerian Export Promotion
Council (NEPC) and other government export related organizations are all no
profit service outfits. On the other hand, there has been this long standing
nation that non profit making organization are mostly inefficient. In
modern times however, this notion has been disprove as even non profit
organization are given targets to meet. This study thus seeks to confirm
that even as a non profit service organization, Nigerian Export Promotion
Council still strives to achieve it statutory responsibilities which will
benefit all the stakeholders in export business in the country including the
federal government, the existing and potential exporters and the general
communities. It will also benefits teachers, students and researchers in
the study of international marketing.
DEFINITION OF TERMS AS USED IN THE STUDY
EXPORT
- Sending goods to another country
EXPORTERS
- Individuals or firms engaged export
business
EXPORTATION
- The act of moving good out side
one’s or Firm’s home country
PROMOTION
- Creation of awareness of
organization
programmes to target audience.
NON-OIL EXPORT
- Export of goods that are lot oil
based
NON PROFIT ORGNAISATION
- Establishment that do not
have in its objectives monetary gains e.g. churches, charity
organization etc.
OIL
GUT
- Over saturation of the oil market.
Department | Marketing |
Project ID Code | MKT0061 |
Chapters | 5 Chapters |
No of Pages | 88 pages |
Reference | YES |
Format | Microsoft Word |
Price | ₦4000, $15 |
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Contact Us On | +2347043069458 |