of Church Services are established to deliver services to the people of
God. Are these services made to satisfy the congregation,
themselves or the priest?
researcher observed that the marketing of church services have some services to
render and they encounter some difficulties in rendering that services like
language, concentration from the audience, noise etc. and the researcher
also prefers solutions to these problems.
business organization has its aim and objectives and the same involved in
marketing of Church Services. The concept of marketing mix are also
applicable in Church Service like product putting, promotion and distribution
A number of
past-related literatures examined by other studies as it relates to the
application of marketing concept in Church Services.
three deals with the design of the study, the method used in collecting
relevant data. It also shows how questionnaire were distributed and
the treatment of data and information gathered was analyzed and interpreted.
the summary of findings, conclusion on the research and recommendation made by
the researcher are all in chapter five.
should put the recommendation made into practice, the marketing of Church
Services should be improved and the priest should be trained before engaging in
CHAPTER ONE: INTRODUCTION
1.1 Background of Study
1.2 Statement of the Problem
1.3 Purpose of Study
1.4 Significance of the Study
1.5 Research Question
CHAPTER TWO: LITERATURE REVIEW
DESIGN OF RESEARCH AND METHODOLOGY
3.2 Sources of Data
(a) Primary Data
(b) Secondary Data
3.3 Data Collection
3.4 Population of Study
3.5 Sample Size Determination
3.6 Questionnaire Administration and Respondents
3.7 Method of Data Treatment and Analysis.
CHAPTER FOUR: INTRODUCTION
4.1 Service of the Church
4.2 Rendering of Services Properly
4.3 Measuring the Degree of Performance
4.4 The Reason why there is Poor Rendering of Church
4.5 The Recommended Language
4.6 The Cause of lack of Concentration
4.7 The Cause of Noise in Church Service
4.8 The Pastor should go for more Training
4.9 Research Question Analysis.
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of Findings
BACKGROUND OF STUDY
Church as a Universal Entity has from the beginning of history of man exalted
must influence in the development of humanity. The Church (Dr. Ludwig
Ott: 270) is a designation for the Christian Cult – structure since the
beginning of the fourth, century. In the profane sense it designates
the assembly of the people, the civil community or any kind of gathering of
people. But in the religion sense it mans the community of God.
Other synonymous designation is the kingdom of heaven, kingdom of God, house of
God. But the Roman Catechism supported by St. Augustine (Ps. 149.3) gives
the following definition of the concept “The Church is the faithful of the
contemporary, we have the Churches in every nook and cranny of the
world. Each without doubt has gone into massive, advertising with
commercial jingles and messages competing for our attention daily.
Catholic Church is not left out in this drive; she has embraced the whole
teachings of Christ for marketing all over the religious, economic, social,
political and even cultural teachings is in the market.
Mystic Corporis Pope Pius XII Encyclical 1943 descripted the true Church of
Christ as the holy catholic, Apostolic, Roman Church. And St. Paul in one
of his teaching says that believer (Church) is the body of Christ and that
Christ is the Head of the body, therefore he vividly depicts the inner
spiritual connection between Christ and his Church restored by faith, charity
STATEMENT OF THE PROBLEM
in every street of our urban towns as well as in the rural, there are one form
of Church or the other. Obviously, these Churches have one common
theme. Mass evangelization. They preach good
virtues. And no matter the number of services they hold, so is the Church
ground filled to the brim epitomize mass fellowship. Good fellowship indeed.
But a look
at the other side of the story is like opening a can of warm – corruption,
bribery, armed robbery, prostitution, child sells. The lise is
endless. Then an aid scholar will be forced to imagine where this
evil perpetrator comes from. Is it not the same “Good follower”
that indulges in this crime.
is the phenomena that lured the researcher to dive in as the unearth the
problems associated in marketing of church services using church in Enugu
Diocese as case study.
OBJECTIVE OF THE STUDY
all that has been written above, it is the aim of this study to take a segment
of the Church Services provider and to study the approaches of Churches to
· To identify the problems associated in the
marketing of Church Services.
· If the church members are satisfied with the
service provided by the church.
· To understand and evaluate the activities
provided by the church.
· Whether or not the church service providers
apply effective marketing of church services to members.
· To formulate marketing of service strategies and
make recommendation that would be more effective in the marketing of Church
· To proffers solutions to these problems.
· What are their effects
· What are the remote and immediate causes.
SIGNIFICANCE OF THE STUDY
marketing of Church Services is very cardinal in shaping the socio-cultural
pattern of our life. From the day man was created and put in the
Garden of Eden, she has code of conduct to abide by. The psychological
life is also influenced by the church.
manifestation of the Church Services was discerned from the consequently, we
regard this topic as relevant and useful.
- It is expected to provide additional insight to
the problems and service as research experience upon which further policies
could be guided for efficient and effective marketing of services.
- It is expected to guide prospective Pastors and
preachers on their vocation.
- It is expected to add to the growing body of
literature on this subject.
the objective of the study to fully understand and give answers to the follow
· What are the consequence of Church Services on
social economic and marketing development in Enugu Metropolis?
· What marketing activities should be put in place
to address the problem of Church Service in Enugu?
· How is the relation between members and the
· Does the church provide the necessary service to
· What are the reactions of members as regards to
the services provided by the church?
· What is the amount of time spent in providing
the Church Services?
· What are the solution to the problems?
Service tends to be most facilitating factor in social marketing economic,
marketing development in Enugu.
TERMS AND CONDITIONS APPLY
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