ABSTRACT
This research work is carried out on the Employee Relation precut
in the Aviation industries in Nigeria taken FAAN, Enugu as their main stay. The
research which was carried out in a systematic and sequential order is making
up of five chapters.
Chapter one, is the intioduition of the study, two, is a level of
the literature three, is the researcher Design and methodology out of while
determination of sample size was done, four war the Analysis and interpretation
of Data where tables, percentages, responses frequencies and standard
deviations was used to elaborate the result and Decision taken at the end of
each hypothesis test. While chapter five set forth to summarize the findings
give a proper recommendations and at the same time draw a conclusion to he study.
The questionnaire and oral interviews helped in getting almost some of the
important informations needed for the researcher work while at the end
Bibliography was drawn which comprises all the present text not later than ten
years of publication used in given meaning to the research topic to make the
reader interested and bias free in the manuscript.
The general finding of the research study was based on the extent employee
relation proactive in the industry will increase the general patronage of their
customers in other wards, meeting their standard and targeted objective of
profit volume and also the general attainment of managerial functions as of
given the employees five hards to paticipate in decision - making of the
industry.
Based on the findings above, conclusions and Recommendations were drawn and
based on the recommendations, conclusions were made.
TABLE
OF CONTENTS
CHAPTER ONE
1.0 Introduction
1.1 Statement of the
problem
1.2 Objectives of the
study
1.3 Formulation of
hypothesis
1.4 Significance of the
study
1.5 Scope of the
study
1.6 Definition of
terms
CHAPTER TWO
Literature Review
2.1 An overview of public relations
2.2 Objectives of public
relations
2.3 Development of public relations in
Nigeria
2.4 The role of public relation in
marketing
2.5 The public of an organ
2.6 Public relation planning model/process
2.7 Problem of public relations
2.8 Company
profile
CHAPTER THREE
3.0 Research
methodology
3.1 Research
design
3.2 Population of the
study
3.3 Sampling technique
3.4 Determination of sample
size
3.5 Research instrument
used
3.6 Limitations of the
study
CHAPTER
FOUR
4.0 Presentation and Analysis of
data
4.1 Analysis of
data
4.2 Testing of
hypothesis
CHAPTER FIVE
5.0 Summary of findings, recommendations and
conclusion
5.1 Summary of
findings
52. Recommendations
53. Conclusion
Appendix
CHAPTER
ONE
1.0 INTRODUCTION
The marketing environment of today has exposed scholars,
individuals and the general publics about the understanding of human relations
simply given a brand name to mean employee relations in our society. It is
imperative to note that the marketers understanding of the consumer need in the
market and the satisfaction of such need at the same time could be regarded as
the employee relation practice in such market.
According to OBODO (2001), employees are allowed free hands to operate in any
organization without any interference or arbitany use of authority. They
usually give their best co-operate existence and understanding should be the
management’s watchword.
This employee relation refers to the way people behave or act toward each other
in any situation in a business organization.
Taken a closely look at the definition of marketing given by the American
institute of marketing when they defined marketing as a management process
concerned with anticipating, identify and satisfaction of consumer need and
want based on exchange function which gives profit to both the consumer and the
organization through whom the satisfaction was derived. We will see that
employee relations has two valuables that makes it possible:-
(i) LEADERSHIP: One of the factors in good employee
relations is leadership which involves managers increasing productivity and
profit by inspiring workers and ensuring adequate invectives for their effort
and the establishment of understanding, goodwill between an organizations
publics, policies and procedures of an individual ment to create public
interest. UDEAGHA (1995).
(ii) BEHAVOUR: According to NOUGHTON ETAL (1998)
understanding man and his behaviour is an important aspect of employee
relations in any organization. Most of the problems we have today is as a
result of human differences and characters in an office in all, it is important
to make workers knows why they are engaged in one task or the other and also
create an enabling environmental condition for all and Sunday in order to carry
every body along.
1.1 STATEMENT OF THE PROBLEM
Employee Relation Practice in the Aviation Industry in
Nigeria through the expected must effective channel of marketing a corperate
services is the industry but because of the chocrimmaition of the senior staff
and a feeling of being on top of the world has made it extremely difficult for
some employees to coup with the demand of the day. In otherwards, the
outstanding problems include;
Due to the fact that most employees are afraid of another taken up
their position they tend to hid things from their subordinates to be novis in
the time.
Relationships with the poor people are always neglected by the
rich. In which case employees cannot effectively relate with either their rich
customers and or their follow staff that are richer than others.
The problem of more presentation and stealing attitude in collaboration
with entrusted spirit we have for fellow, friends in our different endeavours
has made it absolutely impossible for an effective public relation to exist
between two persons how in Nigeria.
The practice of public relations in some industries have become a
very big problem in the sense that most of the follows in such industries are
not in talking tense with one another. In the actual sense, where two or more
persons have relations practice would have been defeated in such area.
It is said that effectiveness of every communication is feedback,
In other wards, where there is no respect in an office, the practice of public
of relations in such area will not yield a reasonable fruit of moving the
organization forward.
1.2
OBJECTIVES OF STUDY
The broad objectives of this research work is to evaluate on how
employee relations practice in the Aviation industry can improve the marketing
of the federal Airport Authority of Nigeria especially in Enugu State.
Therefore, the objectives of the research are:-
(i) To determine the effectiveness of public
relations practice in the Aviation industry.
(ii) To evaluate the level of satisfaction due to
derived by the customers of the industry as a result of the practice.
(iii) To identify the relations of their customers on
the existence of effective public relations in the industry.
(iv) To determine the impact of patronage to the
industry as a result of the practice.
(v) To find out the marketing impact of public
relations in the Aviation industry.
(vi) And to investigate the performance of the
industry as a result of the practice employed in the industry.
1.3
FORMULATION OF HYPOTHESIS
Hypothesis 1
Ho:- Customers of the federal Airports
Authority of Nigeria are not satisfied with the public Relations practice
existing in this industry.
Hi:- Customers of the federal
Airport Authority of Nigeria are satisfied with the public Relations Practice
existing in the industry.
Hypotheis 2
Ho:- Effective Public Relations practice is not the
best for customers
of the FAAN.
Hi:- Effective public Relations practice is the
best for the customers
of the FAAN.
Hypothesis 3
Ho:- The best method of attracting
customers to the industry is not by adopting a sound public relations practice
between employees.
Hi:- The best method of attracting
customers to the industry is by adopting a sound public Relations practice
between employees.
Hypothesis 4
Ho:- Public Relations practice will not
change the market position of the FAAN.
Hi:- Public Relations practice will
change the market position of the FAAN.
1.4 THE SIGNIFICANCE OF THE STUDY
The study to design to be beneficial to the following group of
persons:-
The design of the study is in such that it will re-educate the federal Airport
Authority of Nigeria on the basic of their public Relations practice to both
their customers managers and subordinates. It will make them understand that
any industry where there is no peace, achievement of stated objectives becomes
a very big problem.
It is also ment to educate other individuals I other different industries in
the country and in Enugu state in particular about the benefits of having a
good public relationship n an office and the extent’ it will boom their
marketing efficiency.
It will also act as a starting point for some students especially those in
marketing department wishing to further this research study.
1.5
SCOPE OF THIS STUDY
The Scope of the study covers only Enugu state especially Emene in
particular where we have our federal Airport Authority of Nigeria.
1.6
DEFINITION OF TERMS
The languages used in the above chapter were all familiar ones and
as a result, there is no term to be defined.
| Department | Marketing |
| Project ID Code | MKT0040 |
| Chapters | 5 Chapters |
| No of Pages | 52 pages |
| Methodology | Chi Square |
| Reference | YES |
| Format | Microsoft Word |
| Price | ₦4000, $15 |
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| Contact Us On | +2347043069458 |