ABSTRACT
This study focused on the pricing of agricultural product (a case study of
sorghum suppliers in Enugu metropolis.
To carryout the research work. The some of the following
objectives were set out.
To find out the problems associated with the pricing system of
sorghum.
To make appropriate recommendation on how to improve on the
pricing system of the sorghum Based on these extensive literature review on
text book.
Fournals, and material on the area of the study was carried out.
Based on these researcher came up with following findings.
The survey shows that the pricing system as adopted by sorghum
suppliers does not lead to customer repeats patronage.
It was equally discovered that the product is not really available
in all the markets in Enugu metropolis.
The four ps of marketing price promotion place and products should be
adequately applied for improved performance.
It is the researchers opinion that if these recommendations are
judiciously carried out sorghum supplier will not only serve their customers
better but also improve their profit margin.
TABLE OF
CONTENTS
CHAPTER ONE
1.0
Introduction
1.1 Background of the
study
1.2 Statement of the
problem
1.3 Objective of the
study
1.4 Research
question
1.5 Significance of the
study
1.6 Scope of the
study
1.7 Limitation of the
study
1.8 Definition of
terms
CHAPTER TWO:
2.0 literature review
2.1 An overview of agric
marketing
2.2 Classification of agricultural
produce
2.3 Importance of agricultural
produce
2.4 Marketing concept in agric
marketing
2.5 Marketing mix for agric
produce
2.6 Product mix for
alp
2.7 price mix for agric
produce
2.8 Distribution mix for agric
produce
2.9 promotion mix for agric
produce
CHAPTER THREE
3.0 Details
Discussion
3.1 What is price?
3.2 Type of
price
3.3 pricing of agric
produce
3.4 pricing
objectives
3.5 The impact of pricing an agric
marketing
CHAPTER FOUR
4.0 Summary of findings recommendation and conclusion
4.1 Summary of
findings
4.2
Recommendation
4.3
Conclusion
Bibliography.
INTRODUCTION
Pricing is much more of an
uncontrollable variable for the agricultural producer especially in the short
run. In the first place, agricultural producers come in small operating units
produce homogenous products and cannot influence supply situation in the face
of changing demand in the short run. In the long run these producer can
influence price b y reducing the acreage cultivated.
According to Kotler (1996 P : 46) price is the amount of money customer pay for
the product or service and the time a place of exchange. Munier (1994 : 10) in
the quality review of marketing stated that price is the exchange value of a
good service and the value of an item is what it can be exchange in the market
place, every product and services has it price. It is through price and payment
that firms recover their cost of production and active their management of
profit.
Price is the monetary expression of value, value is created in utility ,utility
is an expression, of usefulness, whole usefulness is based on the potential for
nod and want. Satisfaction, value and utility are culturally based while needs
and want cultural psychological, sociological and physiological, based,
therefore price as an ultimate expression, of needs and want satisfying potential
of an item of product or service which has cultural psychological and economic
implication on market.
Edoga and Ani (2000 : 319) noted that price is often used to indicate value
when it is paired with the perceived quality of product or service
specifically, value can be defined as the ration of perceived quality to price
(value perceived quality/price).
This relationship shows that
for a given price as perceived, quality increases, value increases. Also for a
given price, value decreases. When perceived quality decreases for some
product, price itself influence s the perception of quality and ultimate value
to consumers. This include transport services.
Pricing is an important and complete element of the marketing mux and generate
the height st level of external interference.
It is a major determinant with
volume of goods and service available for the consumer in any economy.
Therefore, forms especially those in profit business has both external and
internal pricing policies and technique, which are available to achieve its organization
objectives.
Adirika Ebue and Nnolim (2001 :
280) stated that while producer in the agricultural sector appear to be price
takers, the middle men have considerable influence on the price of the product
sold to consumers. This is over and above the necessary add-ons for services
and profit performed and is made possible in dealing with small scattered
production units.
Monree (1992 : 210) noted that
the consumer perception of products quality very directly is with the
better the quality is perceived to be.
In the view of complex nature of price and its import ants in the
marketing of agricultural products The researcher in this study takes a
look at the pricing of agricultural product with particular interest on ………
1.2 STATEMENT OF PROBLEM
Price is an important marketing
mix variable that max a company including agricultural marketers especially in
a deregulated economy like ours,
It is because of the problem of price in agricultural marketing that most often
the government come in to stabilized the price.
Government efforts for price
stabilization in Nigeria include the purchase of abundant products not
necessary at a good price from the farmer.
Price control and sell of
government offered product below the government market price. Sorglunm is an
agricultural products used in the manufacturing of beer, the price of the
product has continued to go up over time and this no doubt
effect aversively the cost of beer production thus, effecting
the price of beer. In the view of these, the researcher try to examine white
has the price of agricultural products including sorglum not stabilized what
are the problem encounter b y the supplier of sorglum in the price setting. All
these and many more remain the issues to be tackled in this research work.
1.3 OBJECTIVE OF STUDY.
1. To
determine whether the pricing stem of Agric produce attract customer.
2. To
find out the problem associated with the pricing system of agric produce.
3. To
determine the effect of pricing system on the profitability of
manufacture / farmer agric produce.
4. To
find out the problem associated with the pricing system of agric produce.
5. To
find out our farmer fix their charges.
6. To
make appropriate recommendation on how to improve on the changing system of the
agric produce.
1.4 RESEARCH QUESTION
In other to carry out this
study effectively the following research question were for mutated.
1. Does
prices system adopted by suppliers of sorlunm in Enugu metropolis due to
increases profit?.
2. Are
prices system adopted by supplier of sorglunm in Enugu metropolis due to
increases profit
3. To
what extent is process system adopted by suppliers of sorlunm in Enugu
metropolis lead to the repeser purchase of the products.
4. Do
supplier of sorglunm have problem within fixing price of the of the product.
1.5 SIGNIFICANCE OF THE STUDY.
The study is not an academic exercise, it will have
a substantial benefits to the researcher it will widen the research knowledge
in research writing and pricing adopted by farmer and manufactures of agric
produce.
It will be of emence benefit to researchers who will find the study as a source
of literature review.
Farmers and marketers will find
the write up very useful it will help them know how to fix price of
Agricultural products. The government also will equally benefit from the study
since there are a lot of a the study since the occasionally involved in the
pricing of agricultural products.
The costumer of agricultural
product will benefit since the product will be appropriately priced.
1.6 SCOPE OF THE STUDY
The research was undertaken to examine pricing of agricultural products.
However in the view of the united resource time and other constraints emphasis
was placed on the sorglunm supplier in Enugu metropolis.
1.8
DEFINITION OF TERM
Agriculture is the production
of animals, fishes, crops and forest resources for the consumption and
other benefit to man.
Price is the determines rate at
which goods and services are produced, exchanged and distributed.
Market is where goods and
services are brought and sold. Or a place where goods and services are join.
Department | Marketing |
Project ID Code | MKT0034 |
Chapters | 4 Chapters |
No of Pages | 50 pages |
Reference | YES |
Format | Microsoft Word |
Price | ₦4000, $15 |
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Contact Us On | +2347043069458 |