The Problem Of Logistics In Marketing Fast Food In Enugu State. (a Case Study Of Nourisha Food Limited), Chapter One
From Many Years Now-there Have Been Poor Logistics Management In All Aspect Of
Our Economy ...
From many years now, there have been poor logistics management in all aspect of
our economy especially in the area of marketing in such a way that its effect
has been a set back in the marketing sector.
The work “logistic” has been a house hold name to a lot of people both
undergraduates, graduates, researchers and mere especially people who are
activity in the marketing industries. No marketing sector, organization or
establishment can thrive without putting much consideration to the problems of
logistic, this had led to various marketing agencies to continually map out
various marketing strategies to contain the problems of logistics.
However, because of the vital nature of this problems this project work is
being focus on the set back that is usually encountered during the distribution
and marketing of fast food, due to logistic problem and also are to the
economic important of food to the growth of any motion both developed and
undeveloped motion, this work is strictly based on the logistic problem of
marketing fast food in Enugu state. Before going further it would be worth
while to have an overview of logistics.
According to oxford advanced learners dictionary, logistic is the
organization of suppliers and services for any complex operation.
Logistic is concern with the efficient movement of raw materials from the
suppliers to the factory site where they undergo the processing and finally
carryout as finished product which are in turn moved to the middlemen and
finally to the ultimate consumers.
Marketing logistics is also defined as a process of managing all activities
required to strategically move raw materials, parts and finished goods
inventory from vendors between enterprise facilities and to consumers. The
objective of logistic is aimed at providing a specified and acceptable level of
customers services in order to minimize the cost involved ion moving and
storing the products from it production. Logistic programme is the most
advanced arrangement in services of economic processes, which bring goods and
services from the producers to the consumers.
1.1 STATEMENT OF THE PROBLEM
The very basis facilities such as refrigerated van, good road
network and communication which are recorded to support marketing
activities in fast food are lacking the has caressed some logistics problem
which in turned increases the rate of produce of fast food. Although
inflation in fundamentally caused by insufficient supply of essential
commodities in relation to demand, it is worsened by the ineffective
distribution of what even stock that is produced, logistic has to be effective
and efficient in order to create customers satisfaction and also ensure minimum
marketing cost. Where there is a problem of logistic a company may not be able
to satisfy its customers and achieve its marketing objectives.
The following are the major logistic problems in marketing fast
food Transporting: In the area of transportation roads are often poorly constructed
and not well maintained.
Modern communication facilities are not efficient and in most
areas not in existence at all, the communication between producers and
consumers are delayed. Another problem is time has from the point of production
to the point of consumption.
1.2 OBJECTIVES OF THE STUDY
This research is being carried out to find out some solution to
problems of logistic in marketing fast food in Enugu State.
1. To find out whether there are enough vehicle to
supply product to the company’s distribution outlets.
2. To sench on how to increase the company’s market
3. To examine critically the logistic system in the
marketing of fast food.
4. To find out whether the sales people in various
branches encounter the problem in getting suppliers from the factory.
5. To find out the company’s inventory problems.
6. Highlight the difference between price of fast
food in the area of production and in the urban cities where they are sold.
7. Highlight the importance of good logistics
management in marketing of fast food.
8. To find out general logistics problem facing
nourisha fast food limited.
1.3 FORMULATION OF HYPOTHESIS
logistics as adopted by nourisha food limited do not encourage consumers
logistics as adopted by nourisha food limited encourages consumers patronage.
logistics as adopted by nourisha food limited do not lead to increase market
shares of the companies.
logisticws as adopted by nourisha food limited lead to increase market shares
of the companies.
logistics do not fight competition in the nourisha food limited.
logistics fights competition in the nourisha food limited.
logistics practice at nourisha food limited do not impacts on their profits.
logistics practice at nourisha food limited impacts on their profit.
1.4 SIGNIFICANCE OF THE STUDY
From the economic point of view production is not complete until
what is produced gets to the hands of consumers.
This study will be of benefit of nourisha food limited and the
case organization. The study will help them to plan their marketing logistic so
as to effectively genuine their customers at a reduced cost. It will serve as a
service of document to researchers who will be interested in writing on a
related topic. It will also enable the company to fin out how the distribution
is being made, if their were any problems the will take step to connect the
problem to satisfy their customer since the customers are their target market.
Distributions will be benefited because the product will get to tem at the
right time, right place, right quality, and at the right price. This will
enable them to sell to the final consumers and also it will ensure that the
whole system is working effectively.
The consumers of fast food will equally be benefited if the
company adopts the finding of this study. the product will also be available to
them at the right time at the right place and at the right price.
1.5 SCOPE OF THE STUDY
The researcher’s area of concentration centered on nourisha fast
food limited Enugu State. The aim of this scope is to find out the logistics
problem encounter by nourisha food limited and make useful recommendation for
TERMS AND CONDITIONS APPLY
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