The topic of the research is
Corporate Social Responsibility in Nigeria’s Telecommunication Sector (A case
study of Globacom Nigeria Limited, Enugu). The researcher used survey design in
The population of the study was
one hundred and twenty; comprising of both staff and customers of Globacom .The
sample size was ninety two and it was determined using the yaro Yamane formula.
The research used both the
primary and secondary sources of data in the course of study.
The primary data were collected
through the instrument of questionnaire, interviews and observation.
The secondary data were
collected from text books, journals, magazines, newspaper and libraries.
The research finding of the
project work revealed that social responsibility programmes are necessary .the
findings also unveiled that Globacom Nigeria, a telecommunication firm carries
out its social responsibility programme in its host community. The researcher
recommended that the company should increase and expand its social
responsibility programmes. Corporate social responsibility is therefore
something that a company should try and get right in implementing. It is
something that business today should wholeheartedly be committed to. The danger
of ignoring social responsibility is too dangerous.
.TABLE OF CONTENTS.
CHAPTER ONE: INTRODUCTION
Statement of the Problem
Purpose of the Study
Research Questions / Hypothesis
Significance of study
Limitation of study
Scope of study
Definition of special terms
CHAPTER TWO: REVIEW OF RELATED LITERATURE
Literature on theories postulated
CHAPTER THREE: RESEARCH DESIGN AND METHODOLOGY
3.2.1. Primary Sources
3.2.2. Secondary Sources
Population of study
Sample Design and Determination of Sample Size
Methods of Data Collection
Questionnaire Design, Distribution and Collection of Responds
Secondary Method of Data Collection
Methods of Data Presentation and Analysis
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
According to Key Research Question
Analysis Based on Research Hypothesis
CHAPTER FIVE: SUMMARY OF
Summary of Findings
BACKGROUND OF THE STUDY
Corporate Social Responsibility an essentially American phenomenon has over the
years become a major concern in Western Europe and in other countries of the
world following the western model of development.
According to Drucker, (1986:66).The genesis of the debate on the concept of
corporate social responsibility has been traced to the wave of crisis in social
values that engulfed America in the post World War II period and most
especially in the sixties. The Chief Executive of General Motors who observed
the changing trend could not help observing:
“I am concerned about a society that has demonstrably lost confidence in its
institutions – in the government, in the press, in the church, in the military,
as well as in business”.
Business to America has had a
most unique history. Its development growth and impact on social life in
America since the civil war II is almost common knowledge. What may not
be common knowledge, however, is the fact that business which has hitherto
shaped and controlled the lives of millions of Americans some two hundred years
ago is today being threatened by a wave of protests from various publics it
uses to serve. The crisis of confidence in the social role of business as
made explicit in debates on corporate social responsibility points to the fact
that America sees big business as a big powerful machine gone out of
control. And efforts to control and at least re-orientate its directions
form the core of the argument of all who urge business to change with the
times. In other words, to deemphasize its so much vaunted profit
maximization dogma and pay attention to the human lives and environment which
it is subtly, ruthlessly and almost surely grinding out of existence. As
one of the protagonists has viewed the concept of corporate social
responsibility it is a crude blend of long-run profit-making and altruism, a
doctrine which fuses social values with profit maximization goals.
In the early years of the American Republic and especially in the post civil
war reconstruction era, business in America played an almost indispensable role
as a powerful social tool for harnessing resources and ensuring material
progress. Ducker (1986:66). But as the years rolled on and business began to
concentrate and centralize capital, its role in the economy became expansive
and pervasive. At the height of prosperity, the captains of industry were
heralded as heroes of the society.
The later years of the post World War II era harbored a different story.
The boom period following the end of World War II soon gave way to a periodic
wave of depressions and crisis that was to rock every foundations of society on
which business existed. The frustrating economic situation
characterized by inflation, unemployment, failing profit, declining investment,
pollution of the external environment etc., pushed Americans to re-examine
almost every old values and the assumptions behind them.
According to Drucker, (1986:96) the debate on corporate social responsibility
did not only take place in the United State of America. The noise of the
debate filtered through to other countries that shares similar business
cultures with America most especially the Western European countries.
While the western European nations have responded positively to the debate,
accepted and even implemented some of its own far reaching conclusions it is
pertinent to know if the discussions and conclusion so far reached have had an
impact on the countries periphery.
One of the objectives of this study is to investigate to what extent the
current debate on corporate social responsibility and its conclusion has
trickled down to the periphery of Nigeria in particular and how it is applied
here by firms who have embarked on such projects in Nigeria.
It is believed by the researcher that although the present level of
industrialization does not entitled us to discuss the issue on the same
platform with the industrialized western economies; the fact that they are
imitating their path to industrialization should imply that we should study
their experience closely to avoid mistakes.
It is arguable also that foreign corporate bodies operating in host countries
especially in the Third World countries are most likely to pay lip service to
such principles as corporate social responsibility which are most likely to be
of benefit to their host countries. Also local or indigenous
organizations can neglect this principle of corporate social responsibility to
their host communities.
These days, social responsibility of business is on what should or might
be done to tackle and solve problems of society. The emphasis is on what
contribution they can make to such social problems as protected and restoration
of physical environment, racial discrimination or social discrimination.
In striving to satisfy its corporate goals and achieve its objectives the
organization cannot operate in isolation from its environment. .
The performance of corporate social responsibility is not undertaking to boost
profit at the short-run but to meet some social needs, aspirations, and profit
at the long-run.
Organizations who hold this view of corporate social responsibility believes
that once it does what is expected of it by law and its host community the
organization is socially responsible.
Owing to the vastness of this topic – corporate social responsibility we shall
have to restrict our investigation to manageable proportions by focusing
attention on telecommunication sector Nigeria, using Globacom Nigeria
The telecommunication industry is one of the fastest growing sectors in
Nigeria. There are so many telecommunication companies owned by foreign
and local corporate bodies in Nigeria. These telecommunication industries have
covered a large area in Nigeria from urban to rural areas in the country.
As a result of this, the researcher has selected one out of the many
telecommunication companies to take a look at its corporate social
The researcher has decided to pick on Globacom Nigeria Limited, Enugu Zone, and
has decided to look into its corporate social responsibility activities, to see
how the company has gone in performing its social responsibility in host
1.2 STATEMENT OF PROBLEM:
In recent years there
have been series of arguments, debates and controversies among businessmen,
academics, government officials and the society in general on what should be
the principle objectives or business enterprises.
Over the years, managers
have neglected the problems created by corporate firms to their host
communities. These problems possess a lot of threat and sometimes make life
difficult for these communities. The privilege giving to organization to
operate in the society stems from the act that society believes that there is a
mutual interdependency existing between them, that is, the organization and the
The relationship between organizations and their host community has become
increasingly important. The decision made in an organization may
influence community prosperity and also national and even internationally
economic activity might be affected. An example of these problems is the
on-going crisis in the Niger Delta region which has led to the destruction of
lives and properties. There are accusations from the youths in these
areas that companies misdirect their efforts and resources that they should
have used to develop the community to bribe opinion leaders in order to
overlook their responsibilities to the community, and these have caused a lot
of acrimonies between the two parties, community and the firm. These same
problems can also be identified in other arrears and in other communities
across the country where large companies are located. This prompted the
researcher with deep sense of burden to these communities to unraveled the need
for these large firms to see the need in helping the society solve some of its
problems, most especially those they help to create, and involve in
philanthropic donations to the needs of these communities and provide the
community with some social amenities.
Despite the roles played by organizations carrying out corporate social
responsibility and the growing importance of social responsibility, the
following issues have not been fully addressed:
Why should organizations be socially responsible to their environment?
What benefits do organizations get from performing its corporate social
Why is social responsibility considered as a waste drain of business resources?
Are organizations in Nigeria socially responsible?
In view of the above, the
researcher has taken up the issue of social responsibility in the
telecommunication sector in Nigeria and used Globacom Nigeria as a case study
to examine the extent of the company’s involvement in corporate social
PURPOSE OF STUDY:
organizations to successfully survive in business, it must recognize the
importance of social responsibility to the society. The broad objective
of the study is to –
Examine the argument for and against corporate social responsibility.
Whether Globacom Nigeria Limited has been involved in social responsibility
activities, and if so, to what extent have they been involved in their
corporate social responsibility to their environment?
To examine whether the immediate environments are taking into cognizance during
planning and implementation of social responsibility,
To know the factors that motivates the adoption of corporate social
1.4 RESEARCH QUESTIONS/HYPOTHESIS:
In pursuit of the objective of identifying the effectiveness and workability of
corporate social responsibility the following hypothesis have been formulated,
which intend to test in the course of this study:
Ho: The organization
involvement in social responsibility does not have an effect on the company and
its host community.
Ha: The organizations in social
responsibility activities have an effect on the company and its host
Globacom corporate social responsibility programme does not
Globacom corporate social responsibility programme enhances
We also intend to answer the
following research questions to collaborate with the above
is social responsibility necessary in an organization?
what extent does an organization involvement in social responsibility have an
effect on the company and its host community?
factors motivates the company in carrying out social responsibility activities?
do you think are the beneficiaries of the company social responsibility
1.5 SIGNIFICANCE OF THE STUDY:
The study of social responsibility of a business organization is hoped to be of
benefits not only to student’s businessmen, government, customers, community,
stockholders, academics, but the whole society. The study also hopes to
highlight the problem associated with social responsibility and to make use of
the analysis to improve the working situations thereby minimizing the problems
social responsibility conflict in that organization and its environment as
Finally, the study will inform all at large, the need for corporate social
responsibility not only to the firm, but to the society at large.
1.7 DEFINITION OF SPECIAL
1: (Globacom): Global
communication. It is a name of a telecommunication firm in Nigeria. Global
communication limited is the case study for this research work.
2: (Glo): A short name for
3: (CSR): Corporate social
4: (BSc): Bachelor of Science.
(NCE) : National
Certificate in Education.
6: (OND): National Diploma.
7 :( HND): Higher National
8: (MBA): Master in Business
9: (SSCE): Senior School
10: (FSLC): First School
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