research takes a look at the consumption behaviour of Nigerians towards home
made goods. The reasons for Nigerians preference of foreign good to home made
ones. Comparison between home and foreign made goods. And analysis of
consumption behaviour towards home made goods.
is also made at suggestions for re-orientating the consumption behaviour of
Nigerians in favour of homemade goods.
1.2Background of study
1.3Statement of problem
1.4Significance of the study
1.5Purpose of the study
1.6Scope of the study
1.8Definition of terms
2.2Craft equivalent chart
2.3Quality of made in Nigeria goods
2.4Pricing and packaging of made in Nigeria goods
2.5Goods/services and consumer report
3.2Sample for the study
3.5The sample size
3.6Validity and reliability of instrument
3.7Administration of questionnaire
3.8Method of data analysis
4.1Analysis of result from producer
4.2Analysis of consumer reaction
4.3Home made goods compared with foreign goods
Findings and recommendations
behaviour towards home made goods have always been on the negative directions
since the introduction of foreign goods, the reason behind this their act
cannot be fat fetched, notably among them are poor quality of our home made
goods. And the act of commanding respect and prestige through ostentation goods.
research some home made goods will be examined and compared with some imported
goods, various authors opinions about this subject matter will be reviewed in
the second chapter of this book under the heading literature review. The main
aim of this research is to find out the consumption behaviour of Nigerian
towards home made goods as compared to foreign goods. If their behaviour is
negative correcting measures will be applied so as to change the impression to
home made goods examined in this project include the following batteries,
textiles materials, shoes, rice, tyres, leather bags, sewing threads motors,
radio, candle, and hot drink. Comparisons will be made between home made goods
and foreign goods in respect to quality price and life span.
BACKGROUND OF THE STUDY
of home made goods has ever been in existence even before the white tribe been
from Europe colonized us, our fathers lived a life of their own only it has not
improved extensively as a result of lack of adequate capital, technical know
how and the use of crude implement.
in Nigeria a great number of local manufacturers have spring up and their
product are what make up the home made goods. The tremendous increase in the
number of local manufacturers in Nigeria is due to development increase in
population and changes in demand by individual consumers. But due to the
existence of imported counterparts of such manufacturers goods local
manufacturing industry are always off and on in their production process. Today
one will spring up only to fold up tomorrow as a result of foreign competition
thus, notably among them are the lacer petty manufacturers which are usually
STATEMENT OF PROBLEM
behaviour towards home made goods have always been on the negative direction.
This is due to the low quality of home made goods. The main aim of this
research is to find out the consumption behaviour of Nigerians towards home
made goods as compared to foreign goods. If there behaviour is negative
corrective measures will be applied so as to change the impression to positive
direction. Hence this study intend to provide answers to the questions.
SIGNIFICANCE OF THE
problem warrants investigation because Nigerian prefer foreign made than home
made goods. If this continue it will lead to a great problem to the producer
also the consumers and to Nigeria as a country which will lead to dependent in
other countries. Hence a research study of this kind would come out with some
useful result that will help to correct some local producers/manufacturers
mistakes as well enlighten the masses on the way in which the problem would be
PURPOSE OF THE STUDY
objective of this research work include the following:
a.Knowing the reasons for negative consumption
behaviour of Nigerians towards home made goods.
b.Knowing the consumption behaviour of home made
c.Ways of reinforcing positive consumption
behaviour of Nigerian towards home made goods.
d.Findings correcting measure to negative
consumption behaviour of Nigerians towards home made goods (consumers).
investigation in identifying the reason for negative consumption towards home
made goods, the research questions were asked;
1.Why do you prefer home made goods?
2.IN the absent of foreign goods what will you do?
3.If you prefer foreign made why?
4.Which would you prefer? Home made or foreign
DEFINITION OF TERMS
are commonly used throughout this research work are defined to give a clearer
understanding of the project and terms include.
BEHAVIOUR: According to the penguin English dictionary behaviour
means manners, bearing, departments, conduct, towards or treatment of others,
responses made in any particular situation.
Behaviour according to economics dictionary means way in which
individual economic units consumers, firms, suppliers of factors of production
behaved and most especially about their motive and way they respond to
differences between expected and actual outcomes.
CONSUMPTION: According to the penguin English dictionary means act
consuming, quantity consumers used of goods, amount of goods used.
in economics this term means the actual physical process of using goods or
services e.g. one consumes the services of a house by living in it one consumes
the services of a pair of shoe by wearing them.
HOME MADE GOODS: these are goods produced in ones country. In view
of this research goods made in Nigeria are referred to as home made goods.
FOREIGN MADE GOODS: These are goods made in another country apart
from Nigeria. Thus as regards this project work, all goods made outside Nigeria
will be term foreign made goods.
COMPARISON: according to concise oxford dictionary comparison is
the act of comparing that is liking one thing to another, estimating similarity
or dis-similarity of one quantity or commodity to another.
TERMS AND CONDITIONS APPLY
For more informations on project materials and more