ABSTRACT
Most marketing,
production, and manufacturing firms have the basic problem of information flow
between the various departments within the organization.
This research is
intended to highlight the role of a computerized marketing information system
in Guinness (Nig) Plc Compare to the manual system of marketing.
To identify the various
problems involve in the existing marketing information system of Guinness (Nig)
Plc is the purpose of this research and to the proffer solutions to them.
Data were collected both
by interview methods and observation method. Marketing models had
developed in this research as well as marketing system. Secondly, the
study also investigates how Guinness (Nig) Plc manages the marketing
information system.
Finally computer based
marketing information system is suggested as a solution to more structured,
efficient and effective marketing control.
ORGANISATION OF WORK
This work is divided
into seven chapters. Chapter one is the introduction, chapter two
examines the literature. Description of the existing system is in chapter
three while chapter four examines the design of the new system. Chapter
five is base on implementation of the new system while chapter six is
documentation. Finally, in chapter seven, a summary is made,
recommendation is offered and conclusion is also drawn.
TABLE OF FIGURE
Organizational structure
Information flow diagram
Good receive note
Store ledger card
Daily record form
Random file access
process
Goods received note file
Store ledger form file
Daily record form file
Procedure chart
System flow chart
Program flow chart
TABLE OF CONTENT
TITLE PAGE
ABSTRACT
ORGANISATION OF WORK
TABLE OF FIGURE
TABLE OF CONTENT
CHAPTER ONE
1.0
INTRODUCTION
1.1
STATEMENT OF PROBLEM
1.2
PURPOSE OF THE STUDY
1.3
AIMS AND OBJECTIVES
1.4
SCOPE OF THE STUDY
1.5
LIMITATION
1.6
ASSUMPTION
1.7
DEFINITION OF TERM
CHAPTER TWO
2.0
LITERATURE REVIEW
CHAPTER THREE
3.0
DESCRIPTION AND ANALYSIS OF THE EXISTING SYSTEM
3.1
FACT FINDING METHOD USED
3.2
ORGANISATIONAL STRUCTURE
3.3
OBJECTIVE OF THE EXISITNG SYSTEM
3.4
INPUT, PROCESS, OUTPUT ANALYSIS
3.5
INFORMATION FLOW DIAGRAM
3.6
PROBLEM OF THE EXISTING SYSTEM
3.7
JUSTIFICATION FOR THE NEW SYSTEME
CHAPTER FOUR
4.0
DESIGN OF THE NEW SYSTEM
4.1
OUTPUT SPECIFICATION AND DESIGN
4.2
INPUT SPECIFICATION AND DESIGN
4.3
FILE DESIGN
4.4
PROCEDURE CHART
4.5
SYSTEM FLOW CHART
4.6
SYSTEM REQUIREMENTS
CHAPTER FIVE
5.0
IMPLEMENTATION
5.1
PROGRAM DESIGN
5.2
PROGRAM FLOW CHART
5.3
PSEUDOCODE
5.4
SOURCE PROGRAM
5.5
TEST RUN
CHAPTER SIX
6.0
DOCUMENTATION
CHAPTER SEVEN
7.0
RECOMMENDATION
7.1
CONCLUSION
REFERENCE
CHAPTER ONE
1.0 INTRODUCTION
The ultimate aim of
manufacturers is to produce goods they can sell to users immediately at a
profit. An interaction between the producer and the consumer tales place.
This interaction is initiated, developed, and managed by producer’s marketing
staff. The business function of marketing is concerned with the planning,
promotion, and sale of existing products in the existing markets and
development of new products and new markets to better serve present and
potential customers.
Today marketing
performs a vital function in the operation of a business enterprises i.e. (as
the primary interface between the manufacturer and the customer).
Performing the marketing function in business has become a much difficult
assignment because of the dynamic environment of today’s activities which
includes:
-
Rapidly changing market demands
-
Steadily increasing consumers pressure
-
Proliferation of new products
-
Intensified competition
-
Growing government regulations.
Business firms have increasingly turned to the
computer to help them perform the vital marketing functions in the face of the
rapid changes of today’s environment. Computer, therefore, because of its
speed, memory capacity, versatility and accuracy, has been the catalyst in the
development of marketing information system, which integrate the information
flow required by the many marketing activities. Computer is also used to
make business decision involving millions of naira and so saves man from a
tremendous amount of time consuming work.
Today computer is used as a control system for
controlling marketing costs, diagnosis of poor sales performance.
Nevertheless, computer is also used as research system for advertising
strategy, pricing strategy and evaluation of advertising expenditure and
continuous experiment.
This project work, computer based marketing
information system is taken to critically analyse and fashion out ways of
implementing computer in Guinness (Nig) Plc.
In this chapter, the researcher established the
aim, limitation and purpose of the study, scope, statement of the problems,
assumption and definition of terms.
1.1
STATEMENT OF THE PROBLEM
The Guinness (Nig) Plc
produces and markets over four different brands of alcoholic drinks.
These products are sent to the various stored and other branches or deport with
the country. The large volume of stock coupled with the vast distribution
not work creates some control and management problems.
The operation of the
Enugu deport presently is completely manual and lacks some degree of
information retrieval facilities. So, obtaining, storing and updating
information on each of the items is not an easy task. It takes hours and
at times, days, to locate any information acquired due to the volume of files
involved.
1.2 PURPOSE
OF THE STUDY
The purpose of the study
is to design a computer based marketing information system for Guinness (Nig)
Plc.
1.3 AIMS
OF OBJECTIVE
The aim of this research
is geared towards finding the procedure employed by the management of Guinness
(Nig) Plc in obtaining information from the marketing department and to keep
track records of available items when needed, its re-order, and to indicate the
product that are not selling in order not to waste money in keeping stock of
the quantity of good purchases, sold, and produced.
The project objective is
to find solution to the misinformation of the flow of data between the
marketing procedure and the management decision, by introducing a computer
based marketing information system which will reduce the misinformation, be
faster, accurate, reliable and improve output report that will help the
management in her plans and decision making.
Because of the above
problem highlighted in the old system, it becomes necessary that a new computer
based data base management system may be designed to handle the duties.
1.4 SCOPE
OF THE STUDY
The study is attempted
to analyse the marketing concept of the Guinness (Nig) Plc and the ways of
improving its effectiveness with the aid of computer.
The study is limited to
Guinness (Nig) Plc Enugu depot with research from the marketing department.
Department | Computer Science |
Project ID Code | CMS0157 |
Chapters | 7 Chapters |
No of Pages | 55 pages |
Reference | YES |
Format | Microsoft Word |
Price | ₦4000, $15 |
|
|
Contact Us On | +2347043069458 |