ABSTRACT
This project is aimed at
the design and implementation of software package for use in the research of
marketing Department in marketing research information system of N.B.C PLC
Enugu.
This is intended to
store all relevant information about the sales summary report and to be able to
know the exact amount of goods in stock.
It wound also render a
wide knowledge not restricted only on sales and stocks control it organized and
most of the problem they have encountered using the manual system.
This would provide a
computer facility to eradicate the problem identified.
Finally, based on the
results of the analysis the project came up with recommendations that would
facilitate and improve up on the marketing
Research information
system of the above organization.
ORGANISATION OF WORK
This study is intended
to be of value not only to the company used as the case study, but also to
other firms.
The topic deals on
design and implementation of marketing research information system.
The project consists of
six chapters.
Chapter one does the
introducing aspects of the study which involves statements of the problem,
purpose of study, aims and objective of the study, its scope, constraints,
assumption and definition of terms.
Chapter five the
description and analysis of are existing system.
Chapter six gives the
documentation about the work chapter seven which is the last chapter gives
recommendation and conclusion of the entire work.
TABLE OF CONTENTS
Title page
Abstract
Organisation of work
Table of contents
CHAPTER
ONE
1.0 Introduction
1.1
Back ground of the study
1.2 Purpose
of the study
1.3 Aims
and objectives
1.4 Scope
or delimitations
1.5 Limitation
or constraints
CHAPTER
TWO
2.0 LITERATURE
REVIEW
CHAPTER
THREE
3.0 DESCRIPTION
AND ANALYSIS
3.1
FACTS FINDING
3.2 OBSERVATION
METHOD
3.3 RECORD
INSPECTION
3.4 OBJECTIVES
OF THE EXISTING SYSTEM
3.5 JUSTIFICATION
FOR THE NEW SYSTEM
CHAPTER
FOUR
4.1 OUTPUT
SPECIFICATION AND DESIDN
4.2 INPUT
SPECIFICATION AND DESIGN
4.3 FILE
DESIGN
CHAPTER
FIVE
5.1 IMPLEMENTATION
5.2 PROGRAMDESIGN
5.3 PROGRAM
FLOW CHART
5.4 PSEYDOCOPE
5.5 TEST
RUN
CHAPTER
SIX
6.0 DOCUMENTATION
6.1
CONCLUSION
6.2 REFERENCES
CHAPTER ONE
INTRODUCTION
“Goal achievement” is the watch word of ever,
business organization tries to main economics resources whatever maybe its
views and philosophies and which ever route these goals are to be achieved.
Given a set of resources organization try to maximize profitability.
The philosophy applies to all spheres of the economy, particularly marketing
organizations. In order to achieve laid down goals, modern techniques in
business demand that planned and defined system, and tools be formulated and
adopted to meet the requirement organizations required. One of such fundamental
tools is marketing research, marketing research can be defined as a formal,
systematic collection recording, analysing and reporting of data aimed at
solving a given problem or identifying an opportunity.
Marketing research also concerns itself with co – ordinating responsibilities,
comparing actual sales volume with the forecasted sales volume and asking upon
result to achieve maximum profit. The universal application of marketing
research data by various marketing organization and their fields of human
endeavour cannot be over emphases. N.B.C is not therefore an exception in this
direction.
In Nigeria context, we operate severs market economy which is a situation where
whatever severs of different products brought in the market must be sold.
Companies in Lagos State in particular and in Nigeria in general pay deaf ears
to marketing research from the fact that the country is experiencing production
crisis, which has pastured into crisis of supply, and which has made it
impossible for our manufacturing firms to cope with the supply of a wide of
consumer goods to it various companies that exist in our distribute system.
Marketing research acts as a guide to business executives by controlling their
scope of marketing concept negligence.
It directs management to a realistic approach to its goals and objectives. The
tools also harness the functions and efforts different departments of a company
and ensures effective co- ordination of total marketing efforts in an
organization.
By this, deviation form laid down standard can be detected and corrected at the
early state.
Marketing research investigates whether or not marketing research as a
management tool contributes to improved managerial efficiency and also to what
extent this tool is to increase profitability.
Then marketing information system (MIS) is an organized way of continually gathering
and analysing data to provide marketing managers with information they need to
make decisions.
In some companies, an (MIS) is set up by marketing specialist. In order
companies, it is set up by a group that provide all departments in the firm
with information.
Information is not wall maintained and documented. When important information
is not properly stored, especially in disk, diskette, G.O or any computer
storage device, it will likely get lose easily and the maintenance is not
assured.
Also the cost of maintenance will be very high in maintaining important
information that is kept on a file or documents.
1.1
STATEMENT OF THE PROBLEM
Some laymen and even
marketing managers and elites nurse the motion that marketing research has no
role and development impact in the up-grading of commercial and industrial
programme in the developing economics like Nigeria.
Because of this, the
managers do not put into consideration of the application of marketing research
in their marketing problems in both decision making and an operational purpose.
This problem is not particular to marketing
managers alone, others company managers like the production manager, financial
controllers, personnel managers, Advertising managers and so on. they feels
that marketing research is only useful in the selling of products they fail to
realize that poor product planning, arbitary price setting and ill advertising
campaign will behave a drastic effect in the sales volume of the product.
Also, our industrialist have never have the
thought of applying the finding of marketing research in the formation and
getting of their company’s objectives and policies. Ignorance of this often
result in the folding of many companies prematurely.
Most serially is our service industries like the
banks, hotels, hospitals etc. they never believe that the use of marketing
research can help them in their effective operators.
The governments official decision makers who
have prove unconvinced to apply the benefit of marketing research in their
decision making process. Experts in the filed of business often sound a warning
on the consequences of ignoring marketing processes, but they still pay deaf
ear to it.
All these problems hinder the application of
marketing research in the economic and commercial development in the economics.
Also some years back managers in marketing or
marketing researcher gathered information mostly in manual form by the use of
form, files and so on. Because of this, a lot of time, energy and resources are
wasted faring the gathering of these information. Along the line errors are
easily made and hardly will it be defected. Times are being wasted in the
process and information is not well maintained or documented.
The security of the information in the file or
records are not properly kept, security is not granted.
The company, used as a case is Nigerian bottling
company plc, when it newly started they were finding it very difficult to know
their profit or lose in the end of each financial year.
Since the managers needs information likewise
the customers who needs to know the exact amount or price of a particular
goals. The managers need information help them plan for new strategies, also
for implementation and control.
They also need information, about potential
target markets and their likely responses to marketing mixes as well as about
competition and other uncontrollable variable.
By the introduction of computer the company
finds it more convents to detect errors and to store information to future use
and purpose they can also use it in research far a particular good and help the
customers to know exactly the price of a particular goods because of the price
are stored in a computer and it can be easily reach for.
Marketing managers for some companies make
decision based almost totally on their own judgment with little lard data. When
its time to make a decision, they may wish they lard more information, but by
then its too late to do anything it, so they do without. There is a different
between information that is available and information that is readily accessible.
Some information that is just not available, for example, details of
competitors plan. In other cases, information is available, but not without
time consuming collection.
Such information is not really accessible. For
example, a company may have records of customer purchases, what was sold by
sales representatives last month, or what is in the warehouse. But if a manager
can’t get this information when he needs it, it isn’t useful.
So the introduction of computer in marketing
research information system help managers a lot for planning new strategies.
In this project we are going to discuss more
about market research information system.
1.2 PURPOSE
OF THE STUDY
The main purpose of
these study is to know the importance and the roles that computer play sin
marketing research information system.
Actually to know whether or not computer had played a role in marketing
research information system (MIS). It is an organized way of continually
gathering and analyzing data to provide marketing managers with information
they need to make decision.
Also an MIS system organize incoming data in most firms with an MIS have
information processing specialist who help managers get standard reports and
output from the data base.
Decision support system (DSS) is a computer programme that makes it easy for
making manager to get and use information as he is making decision. Typically
the DSS help charge raw data, like product sales for the previous day, into
more useful information for example.
It may draw graphs to show relationship in data perhaps companies yesterday
sales to the sale on the same day in the last four weeks. Some decision support
systems go even further. They allow the manager to see how answers to questions
mighty charge in various situation for example a manager may want to estimate
how much scales well increase if the firm expand into a market area.
The DSS will ask the manager for his judgment about how much business could be
won from each competitor in data base the system will make an estimate using a
marketing mode;. A marketing model is a statement of relationship among
marketing variables.
In short the decision support system puts the individual manager “on-line” so
he can study available data and better marketing decisions faster.
1.3 AIMS
AND OBJECTIVES
The primary aim and
objectives of study is a develop a computer that is capable of carrying out the
task in marketing research information system.
By the introduction of
MIS (marketing information system) that will help the marketing managers to
plan for strategy, have a steady or fixed price, know the customers reactions
on a particular goods to help them tackle unforeseen circumstances that may arise,
suney’s of secondary information, to determining data collection also
implementation the research plan and others too numerous to mention.
As an old adage says a
problem well define is half solved. When the problem has been carefully
defined, the manager and researcher must set the research objectives.
A marketing research project might have one of
these type of objectives.
1.4 SCOPE
OR DELIMITATIONS
The scope of this study
covers mainly coca-cola plc from 1986 to 1999 a period of eleven years it been
centered in mostly in marketing department sections the advertising and other
section are briefly discuss.
Department | Computer Science |
Project ID Code | CMS0141 |
Chapters | 6 Chapters |
No of Pages | 54 pages |
Reference | YES |
Format | Microsoft Word |
Price | ₦4000, $15 |
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Contact Us On | +2347043069458 |